Brand Meet Creator

Harley & Sonia dive deeper into a topic from a previous episode on follower count to discuss why the 30k - 50k follower count (on IG) is the most desirable and lucrative for creators and brands alike. Sonia discloses rates and KPI outcomes from a recent brand campaign to further back their previous assumptions about this level of influencer. Emerging creators and brands should take notes regar...

Last episode, we focused on how you can hone in on your pitch to get those brands booking sponsored posts, but what about your content itself? What can you be doing within your stories, reels, hashtags, and bio to bring the brands to your yard? As two people that scout influencers for sponsored content, we break down our top 5 things you should be doing to attract brands to you on social media. Re...

If you’re looking to make an impact with your next pitch; wether that be an email to a prospective brand partner or outreach to a desired influencer…the guidelines have changed! Harley & Sonia break out rules to live by when it comes to pitching from either side of the creator economy. Timestamps: [0:22] If you like it, like it. [1:47] Tips for influencer pitches. [2:25] Stop attaching a deck....

Kristen Bousquet @kbousq joins us to discuss how she's built her multi-hypenate career on social media. Kicking off her career as a photographer & makeup girlie, Kristen has pivoted into her authentic zone of genius on social media and now has, not only, a flourishing coaching business but is also a sought after creative in this space. We discuss how on earth she's done it and her tips and tri...

Instagram Creators can be broken into groups by follower count, but it’s hotly debated as to what those categories are truly defined as. Join us as we break down the categories, pricing and brand uses for each group of Instagram influencer. Timestamps: [0:54] If you like it, like it. [3:36] Influencer levels. [5:44] Nano influencer.  [6:27] Micro influencer. [9:11] Mid-tier influencers. [13:52] Ma...

If there is any topic that throws creators through a loop and sends brands into a spiral... its usage. We are breaking down our interactions in both brand and creator spaces to give you the need to knows about all things organic and paid ad usage. From definitions and expectations to rates and contracting necessities, we've got you covered. Timestamps: [0:22] Let's talk usage. [4:10] You always ne...

You asked, we answered! - “What would you do on social media if you were starting from scratch?” Harley and Sonia discuss what their strategy would be across content, schedules, motivation and a whole lot more while answering this question for an influencer from Sonia’s Lip Service community. Timestamps: [0:23] What would you do if you started your account from scratch? [4:16] Defining what consis...

In Part 2 of this 2 part series, we break down things influencer do that make them seem untrustworthy. We discuss how sharing dupes, the price of the items you recommend, purposefully phrasing honest recommendations, & selling gifted product on Poshmark can affect your audience's trust before we dive into stepping outside of your niche with ads and how often you really CAN post sponsored conte...

Influencers are frequently accused of being untrustworthy. How can they use content to fix this? What type of content helps build trust with the audience and what type builds trust with brands? Timestamps: [0:46] If you like it, like it. [3:42] Building your trust with followers, and our initial thoughts. [5:13] Beauty influencers having content on empties and continued use. [11:20] Building trust...

Alex Dicapo, VP of digital and influencer marketing at AZIONE, joins us to discuss how creators can get on her radar for brand partnerships. From what brands look at on your profile to her thoughts on low engagement & the process of scouting new faces to how to catch her interest in your pitch. Alex explains what content creators are doing that pushes her buttons as well as how influencers can...

In person events are back baby and that means influencers and brands are navigating this wild world like it is 2018 all over again… but this time, things have changed. Harley & Sonia dish on past experiences and dive into what to expect from fees to the scope of work. Timestamps: [2:44] Influencer trips and events. [4:33] Getting paid for these trips. [9:30] Being an influencer "in the wild."...

Sonia and Harley dive into a new model that has been floating around the influencer marketing space lately: the premise of influencers taking equity in the company rather than upfront pay. When is this a valid option? What do you need to consider if this is offered? And really, how big does your account need to be for this to make sense? Creators Mentioned: Hitha Palepu @hithapalepu Halley Elefant...

Connect with Daniel and jump on winno! (referral link) Sonia's Lip Service: txt (914) 612-5197 for tips, news & audits Timestamps: [1:56] Instagram introducing subscriptions. [5:57] The never ending information. [9:16] What is Winno? [12:57] What is the business strategy behind the subscriptions? [16:54] How often should we be sending messages? [20:01] 3 ways to have the most productive income...

Full time Pinterest creator and All Influence Intensive alum, Isabelle Dias joins us to discuss why you should be hopping on Pinterest, her viral experience, and how to manage boundaries as a digital entrepreneur. Resources: Find Isabelle on Pinterest @IsabelleDias Find Isabelle on Instagram @IsabelleDias All Influence Intensive is back for Cohort 6 starting August 11th. Head to theharleyjordan.co...

What is UGC? Why is it suddenly getting so much hype? Should you become a UGC creator and what types of UGC are people looking for? Harley and Sonia tackle this hot topic from the influencing and creating world. BONUS: Sonia & Harley react to BAD UGC Live (get ready to laugh). Upstarter Podcast Network Upstarter Podcast Network has everything you need to help your podcast find success - from l...

Ready or not, a recession is hitting the US. With costs of goods on the rise and margins decreasing for brands and retailers, what can influencers expect as we move into the second half of 2022 and beyond? Sonia and Harley chat about how to be prepared, what to expect and break out recent examples in economic uncertainty regarding Amazon Prime Day and Nordstrom Semi-Annual Sale. Thanks Timestamps:...

Hear it straight from the brand themselves! Shayna Macklin, Director of Strategy + Influencer Marketing at Rainbow Shops joins us to discuss what she looks for in influencers, what she needs creators to stop doing ASAP, and her forecasts for the world of influencer marketing. Whether you are on the brand side or creator side, Shayna is giving us a little sass and a little realism on the current st...

Thousands of brands are looking to enter the influencer marketing space each day with little to no guidance from an expert. Harley interviews Sonia regarding what she has learned and her top tips for brands (and influencers) after nearly a decade of experience strategizing, casting and executing influencer brand campaigns. Goal setting, KPIs, contracts and more - Sonia & Harley break down the...

From turnaround times to holiday content to including your kids... when can you raise those rates as a content creator? Let's get spicy and hash it out from both brand and creator perspectives. Resources: Upstarter Podcast Network Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and...

How niched down is TOO niched down? We know that lifestyle isn't a niche so let's dive into how you can be the complex, multifaceted gal that your audience truly *gets* while still optimizing for growth & monetization.   Creators Referenced: @TheSerenaGoh @Ageorama Timestamps: [0:26] Niche and indicators that you are ready to move out of your niche. [4:31] Do your niches intersect? They should...

Video content has been the talk of the town for 2022 and we see no signs of that slowing down. For some, capturing video is still a struggle on a daily basis. In this episode, Harley & Sonia break down their top tips and tricks for Brands and Creators looking to master the art of the moving image. Upstarter Podcast Network Upstarter Podcast Network has everything you need to help your podcast...

In a modern world, your attention is the most valuable commodity. Which platform will reign supreme? We all have guesses, but you might be shocked by these rankings. We explore how these numbers compare and factors that effect our viewing. Timestamps: [0:32] Social media fighting for our attention. [2:24] How is TikTok getting the most hours of views? [5:03] TikTok not being accessible for buying....

Will the new Creator Marketplace on Instagram dramatically change the way we use the app? Who is winning with this new update? Instagram, Brands or Creators? Per usual, we're left with more questions than answers - Harley & Sonia dive into the deep end on this new feature and discuss their immediate reactions surrounding this update. Upstarter Podcast Network Upstarter Podcast Network has ever...

Sonia has a theory about where instagram is headed and how you should be crafting your sustainable social strategy. We discuss whether you even need a website, how established you should be on each platform, and caveats of selling on social media. Check out Stan for creators , a one stop link in bio that has cut 90% of my system costs and allows me to sell digital courses & downloads, book mee...

The grass is always seems to be greener when it comes to followers, but what are the actual differences between Creators & Brands who have 5K followers and 100K followers? Sonia & Harley chat mindset vs the actuality and break down the barriers around the idea that more followers = a better account. Upstarter Podcast Network Upstarter Podcast Network has everything you need to help your po...