Brand Meet Creator

Corporate marketing manager turned intentional launch coach, Michelle Sheerin @TheMichelleSheerin , joins me to dive into the micro communities of tiktok & instagram. From Stay-at-home-girlfriend-tok to mom-tok to glitch in the matrix conspiracies, we discuss the wild & weird movements  and countercultures of the internet. We also break down the problematic "vanilla aesthetic" and the mark...

If you’ve been around the last 8 months, you know that I’ve been stuck in a really sticky patch of burnout. I scaled back my coaching, made massive shifts in my content, tried a ton of healing tools (some unconventional, some not) for the first time, and unlearned just about every “rule” I lived by…only now am I FINALLY crawling out of it. If you are feeling like you are at absolute capacity, this...

So many updates, so little time. Sonia is here to discuss the spicy tiktok lives that keep ending up on her FYP, 'pay to play' verification badges and the negative implications of this new feature for creators, how you can go about responding to brands that want to repost your content (with a little sneaky strategy), and the effect of algo speak on social media search engine optimization. Creators...

All Influence Mgmt account manager, Erin Tamblyn @mrserintamblyn , joins us to get real about her experience booking $40k brand deals, building long term brand relationships, and how she’s navigating the bleed over we are seeing from the acting & modeling industries. Pricing day rates, determining usage, raising rates and content that had us sweating… this episode is already a favorite! Do Les...

Emily Rae, @littleraeofhealth, joins us to discuss her journey from waitress to wildly successful Holistic Hormone coach. Emily is someone who I am constantly recommending as inspo for her recognizable branding.  We dive into creating her visual brand, building & marketing a signature offer, confronting burnout + how she has started to spend less time on content by templating her stories. PLUS...

Did L’Oréal produce Lashgate? Just how much did Tarte spend on their latest influencer trip?? And was the campaign timing tone deaf? Plus our take on the new DeInfluencing trend! Our beauty marketing gal, Sonia, is here to give us the real on these tiktok scandals. Timestamps: [2:06] Lash-Gate. [12:13] Tripping with Tarte, and the money involved in the trip. [15:53] Tarte's collabs and creative fr...

Let's get your dream brand in your inbox. Inspired by a convo in Do Less Club, here are 3 easy ways creators can grab that brands attention and show them you are interested in a partnership before you EVER send a pitch. We are in the business of relationship building and a little 'flirting' goes a long way. Do Less Club Waitlist is now open. My 12 week social media messaging and mindset incubator...

VIBE CHECK! This episode is jam packed so hold onto your hats. Is it time to diversify platforms? Are influencer pricing norms decreasing? How do you REALLY stand out in the growing creator economy? Sonia is back to discuss smart packaging, new pricing models, how to think less and create more, the future of UGC and of course, new Tiktok It Girls Alix Earle and Emilie Kiser. Creators Mentioned: Al...

From the rise of tracking trends to the fall of picture perfect, I'm sharing how some of my favorite creators have made big pivots in their content this year. Authenticity is on the rise, people, so if you are someone that thinks to themselves "why would anyone care about what I have to say??"... this episode is for you! To jump on my waitlist for my next round of Do Less Club, head to the show no...

Giovanna @GlamGio_NYC joins us to discuss her journey from secret YouTube account to 100k combined followers. We breakdown how she's managed to let go of perfectionism and teach a deeper lesson through posting her graphic eyeliner looks. Just in time for new years goals, we ALSO discuss the platforms that we'll be going all in on in 2023. Follow Gio: Instagram TikTok Youtube Timestamps: [1:37] If...

If you value authenticity more than fitting in, this episode is for you! You probably recognize his face from Love is Blind S2. Nick Thompson joins us to dive into what it was like to wake up with instant celebrity status, the struggles of being judged from all directions, trying to control the public's perception of you, and how to ensure that everything you are doing feels true to your values. F...

Megan Waits @Megan. Waits joins us to discuss finding authenticity while building a business on social media. She built a 6 figure fitness coaching business by 5000 followers, doing everything she was *supposed* to do before burn out hit & she scrapped everything and started fresh. From her formula for her viral gym skits to getting comfy talking about preworkout poops, this one is goooooood....

Follow Lauren Hale on Instagram: https://www.instagram.com/laurenlhale/ TikTok: https://www.tiktok.com/@laurenlhale Timestamps: [0:52] Network marketing is self starting. [3:20] Starting events. [5:57] It's important to also talk to people who may not buy. [8:16] The "hey girl" messages. [11:08] When did you start seeing more success? [15:40] How did you scale? [21:22] Hiring a team and outsourcin...

Rachael, @startwithprayer, an All Influence Mgmt Client and my resident Type-A gal pal joins us to discuss how she balances a hectic life and full time job while also building multiple streams of income on social media. From necessary habits and boundaries to streamlining her path towards building a global brand, Rachael breaks down her journey and biggest tips. Follow Rachael on: Instagram TikTok...

Lauren Hale @LaurenLHale joins us to chat about her journey from Kindergarten teacher to a viral mature skin beauty girl. Lauren breaks down her real experience navigating viral social media growth while handling anxiety, judgement in a small town and the existential crises that comes with honing in on your niche. Follow Lauren on Instagram: https://www.instagram.com/laurenlhale/ Timestamps: [1:54...

All Influence Mgmt Co Founder, Chase Mitchell, joins us to discuss the big business moves some of our clients are making to scale their influence and the steps YOU can take now to attract the result you want from your social even at a smaller follower count. Timestamps: [2:56] Scaling business. [4:35] Long term investment. [7:48] Show me, don't tell me. [9:36] Advice for new influencers. [14:23] Y...

Kristen Bousquet of Soulcial Scoop Podcast is back to discuss the process of creating a sustainable creator business - from finding the style of content that feels right to repurposing on multiple platforms to developing a routine that works for you. We break down our behind the scenes thoughts of follower growth, starting a new account, managing time & generally, things your analytics can't t...

The most effective partnerships are long term, but no matter the side you are on- brand or creator- sometimes misunderstandings arise. From contracting to communication to conflicting content ideas, it's time to discuss the many flops we've come across and how to prevent the the partnership from sinking entirely. Timestamps: [2:41 Contracting - from the creator side. [7:28] Advice for creators. [1...

From titles and positioning your niche via reel to trending audio and tricky ways to catch a new audience's eye... today we are answering a listener's question "What do you do when a reel does well?" From above average views to viral growth, there are a couple things you should be monitoring. Featured Creators: Cecily Bauchmann Timestamps: [1:25] If you like it, like it.  [3:08] The algorithm and...

Forbes has a bright and shiny new list that highlights the top creators of 2022, 2021 earnings, followings, and business moves. Harley and Sonia dive into the highlights, the hidden strategy, and what we can takeaway from the creators that are at the bottom of the list. Forbes List Timestamps: [1:27] Initial thoughts on the list. [3:55] These creators' income is coming from other things as well. [...

Retrograde might be over but if you are still feeling the icky collective burnout in the air, we have the tips and tricks for showing up on social media, setting reasonable expectations for yourself and your goals, and how exactly to bring back your inspiration in a couple easy steps. Creators mentioned: Kristen Bousquet (ilyyyy Kristen) Join_Jules Timestamps: [0:58] Facing burnout at the end of t...

Don’t sleep on Facebook or Meta! Harley & Sonia discuss a recent podcast episode with the Head of Facebook discussing the TikTok comparison, the future of Meta and most importantly, meaningful interactions. This conversation includes strategy suggestions and lots of hot tips to adjust the way you think about showing up on Instagram.  Wellness girl starter pack example:  https://www.instagram.c...

TikTok isn’t going anywhere anytime soon. With the rise of creators moving to the new platform  looking for viral growth, Sonia & Harley use this episode to discuss the similarities and grave differences between the TikTok influencer and the Instagram influencer including audience size, community engagement and pricing. Timestamps: [0:58] If you like it, like it - @navik4ur [4:55] What are the...

The creator economy is evolving daily...and so are the scams aimed at creators. Rafael, the Found of Notch, the world's first instagram insurance is here to break down the most common scams, if Instagram is doing enough with current efforts to remove reported accounts, what being hacked actually looks like and how Notch can help. Check if you are eligible + get protected with Notch for a little as...

It's that time of year again and the final Q4 marketing push is right around the corner. Here's what you need in your holiday pitch to REALLY catch your favorite brand's attention AND stand out amongst the other creators vying for a slice of the marketing budget. From content ideas to moodboards and lingo you should include - we have you covered. Timestamps: [0:58] Revolve is at it again. [6:09] H...