Brand Meet Creator

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the...

Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your...

Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was strugg...

Shan of @Lamb.and. Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing...

This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an i...

Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships. If You Like it Like it : Kierra Lewis...

Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next p...

Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt , Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and pitfalls of marketing podcasts on platforms like...

The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make sense for brands on the platform + how to handle selling in this new landscape. Creators & Resources mentioned: Steal Like an Artist Hannah Berner @Keltie @k...

A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relationships with brands by asking better questions....

THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of trademarks, what you should be standing your ground on within brand partnership + UGC contracts, and what to do when a brand is using your content out of contrac...

Creator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if you want to really knock their socks off plus of course, a couple of BTS horror stories. The Nourished Product-Preneur Podcast Thinking of starting a product bas...

Whitney LaMonda from @ThreadVision joins me to discuss creator product lines. Whether you have dreams of your own clothing line, tumbler, planner, or whateva else... Thread Vision brings creator's product ideas to life. We discuss the process, marketing options, how to know this is a good idea for YOU, and cost. Keep an eye out on instagram to see some of the products Thread Vision has launched. P...

Phoebe Sherman is the founder of @GirlGangCraft which hosts craft fairs across the US. I brought her on to chat about something a little different than crafting - getting her events sponsored by brands. We discuss how you, as a creator & business owner, can take the path of least resistance in hosting your own events. We then pivoted into an amazing conversation about offering sliding scale pr...

Self Love creator Jacqueline Adan @thejacquelineadan joins me to discuss her experience being an online personality in a bigger body, why she is breaking a key marketing rule in her content (and seeing more traction), and what exactly to do when the trolls come knocking. Jacqueline is such a light when it comes to motivating others to be compassionate with themselves. If you are a highly sensitive...

Travel creator turned IG growth coach, Juan Galan, joins us to discuss his journey to becoming an IG expert, why storytelling is the best growth "hack" + how exactly he tells his story and the reality of creating content while traveling. PLUS my own thoughts on how any creator can create income stability with their own paid product or service. If social media has you thinking "Wow a lot has change...

Kristen Bousquet @ kbousq is baaaack!! Time to discuss her journey with starting a brand new account to catch the algorithm's attention and what she's learned from asking big creators what they make! PLUS the many new features of these social media apps and what is worth your time and energy: 20 minute videos coming to tiktok, broadcasts,  your audience sending you gifts. Check out Kristen's Brand...

This episode is an ADHD roller coaster with SO.MUCH.VALUE! Danielle @hermessybun gives us the whole story of selling a business on tiktok, having to change her business name, and how on earth she is working 4 hour days while still running a successful, fulfilling business online. She breaks down the limiting beliefs many of us hit in entrepreneurship and how we can take Messy Bun energy to living...

Influencer Marketing is a new constantly evolving industry and we have the obscure knowledge to keep you feeling confident. All Influence Mgmt Account Manager @MrsErinTamblyn is back to discuss the many unique brand partnerships in our inbox recently (with a little too much detail). Brands asking for auditions for paid partnerships, pricing billboards and other big projects, how to keep working wi...

Sonia is back for another rapid fire episode stocked full of our takes on the April new new. We dive into the potential Tiktok ban & how to move forward no matter what happens, plus the ramifications for the future of parenting in a tech-centered world. What on earth happened at Instagram University 2023: are long captions dead? Does the algorithm prioritize new accounts? Plus our tips on how...

We are pushing this topic to the top of our posting schedule! Creative Consultant, Danielle @HerMessyBun , (full interview coming) is here to discuss the NEED-TO-KNOW information for creators considering Lemon8. We, two Lemon8 newbies & marketing gals, are diving into how we are approaching a new platform and your introductory post. We both subscribe to a "Do Less" mentality and touch on capti...

This episode might trigger you! Money Maven and Business coach, Gabrielle Forleo (my newest obsession) joins us to discuss money & effective, effortless selling. Whether you are a service provider or an influencer, if selling on instagram gives you the ick, this episode is for you. Gabrielle shares her favorite tools to reframe your relationship with money and remove the stigma around investin...

Creators Mentioned: @petey.and.lou (celings trend) @The_JohnsonBrothers ( video mentioned ) @cost_n_mayor ( Bud Light commercial ) @DaniAustin (Host of De-Influenced with Dani Austin) @glossyco @Prequelapp -- Find Harley: IG: @theharleyjordan Website: theharleyjordan.com Do Less Club Waitlist Find Sonia: IG: @Sonia. Elyss Website: www.soniaelyss.com Join the Lip Service Community: https://winno.ap...

If you feel like you don’t have enough time for more content…this episode is for you. This is the path of least resistance that I have been using (and coaching my clients to use) to create more content than ever without batch creating. Whether you are a service provider or influencer, it’s time to reconsider your content creation mindset. -- Find Harley: IG: @theharleyjordan Website: theharleyjord...

Nasir Joachim of Never Done Branding joins us to discuss learning to be confident af throughout every pivot, setting strong boundaries with how much you share, and his brand strategy behind the platforms he is prioritizing. I am willing to bet he’s on a platform most of you are forgetting! Find Nasir IG: @nasir_joachim Podcast: Never Done Branding Pod -- Find Harley: IG: @theharleyjordan Website:...