Brand Master Podcast

By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn that developing a brand has an overarching goal of offering up a competitive different to the audience to make the brand more appealing.  The...

By the end of this episode, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they use for success.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn what brand strategy is and the role it plays in the success of top brands.  Next, we’ll cover the essential brand strategy elements which includ...

By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how offering brand strategy services for the first time is not without its challenges.  Next, we’ll discuss clients who don’t “get strategy” and why these clients typical...

In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy.  👉 Learn more: ⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠     First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s s...

In part 2 of this episode of the brand master podcast, you’ll learn how to get bigger clients, how to grow your branding agency, and the number one thing you should do to grow as a freelancer.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn when to ask your clients for their budgets and how to ask for clients’ budgets.  Next, you’ll learn two key strate...

In this episode of the brand master podcast, you’ll learn how to raise your rates, how to get bigger clients, and how to grow your branding agency.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, you’ll discover how Michael Janda went from junior designer to art director at a multinational brand in just 4 years.   Next, we discuss the principles of pricing your brandi...

By the end of this episode, you’ll know what audio branding (or sonic branding) is, and how the audio branding process works. You’ll also learn about different audio branding assets and some of the most memorable sonic branding examples.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, you’ll discover what audio branding is before we explore the differences and similar...

By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention.  Next, you’ll learn why brand activation...

By the end of this episode, you’ll have a step-by-step process you can use to follow the path to becoming a brand manager.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll briefly cover what a brand manager brand manager is and what they do as well as how broad the brand manager role is.  Next, we’ll dive into some of the most critical skills needed for brand m...

In this episode, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll pay a premium.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

First, you’ll learn what brand heritage and heritage branding is and how it gives the target market a compelling & emotional reason to choose one brand over another. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Next, we’ll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA.  Then, you’ll d...

In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   We speak about the importance of brand strategy for modern creatives and the role of the br...

By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll discuss the importance and difficulty of positioning and why most fall at the first hurdle.  Next, you’ll discover the importance of expertise and how learning your craft makes you better at w...

By the end of this episode, you’ll understand what brand heritage, heritage branding, and brand origin are and how nostalgia branding evokes emotions and makes connections.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you learn about the meaning of heritage and it’s linked to history  Next, you’ll discover what brand heritage is and how the history and traditions...

By the end of this episode, you’ll have an easy-to-follow process to become a personal brand strategist or a personal branding consultant to meet the increased demand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll discuss what a personal brand strategist or a personal branding consultant is and what they do.  Then, you’ll discover why the demand for these br...

By the end of this episode, you’ll have the processes to define brand attributes for your brand in order to connect on a human level.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover the basics of what brand attributes are and how neural connections are made in our brains to provide us with a shortcut to meaning.  Then, we’ll dive right into the step-by-s...

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services.  Then we’ll discuss why it’s so important...

By the end of this episode, you’ll understand the role brand attributes play in modern branding and connecting through human personality.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how and why attributes are formed and how to provide humans with quick ease of understanding.  Next, we’ll look at what brand attributes are and how the primitive human...

By the end of this episode, you’ll know how to pick your niche as a branding specialist or strategist with a simple 3-step niching strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover the topic of how difficult it is to find a profitable niche in the branding world and why most designers, creative strategists, and consultants put it in the “too hard...

By the end of this episode, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll discuss how some of the most decorated and well-renowned marketing minds have drastically differing opinions on the fundamentals of b...

By the end of this episode, you’ll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover what lifestyle branding is and the way lifestyle brands connect by painting a picture of their audience's desired life. Next, I’ll show you how to create a lifestyle brand wi...

By the end of this episode, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll answer the question “What is a lifestyle brand?” And how it promotes the audience’s desirable lifestyle as a primary method of resonating with who they are.  Next, we’ll...

By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover that brands use a variety of differentiation and positioning strategies from the innovative and disruptive to the simplistic and resounding.  You’ll also learn...

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 fo...

By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll discuss the relationship between brand assets and brand meanings and how they come together through associations.  Then, we’ll answer the question “What is brand association” with an...