Brand Master Podcast

Learn how to create the perfect tagline or slogan for your brand with this step-by-step brand agency process.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to create the perfect slogan or tagline for your own brand or your clients with this brand agency process.  First you’ll discover the difference between brand slogans...

Discover 28 of the best brand slogan and tagline examples to find inspiration and ideas for your brand and business.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have an inspirational collection of examples and ideas for a brand slogan or tagline from some of the most successful brands in the world.  First, we’ll answer the quest...

Learn the power of questions in business, coaching & consulting with “The Coaching Habit” author, Michael Bungay Stanier 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll understand the power of questions and which ones to ask in business, coaching & consulting Michael Bungay Stanier shares his wisdom from his hugely popular books “The C...

Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have 8 branding workshop facilitation tips and techniques to run brand strategy workshops like a pro strategist.  Although brand strategy workshop or branding workshops have been around in one fo...

Learn how to structure your brand strategy workshop and exercises to set the tone for branding success. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to structure your brand strategy workshop & exercises for success. First, you’ll learn what a brand strategy workshop is before we break down the importance of the branding worksho...

Learn how to multiply your revenue by transitioning from brand design services to brand strategy services with Brand Master Academy graduate and agency owner Denny Kurien. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, you’ll hear about Denny’s journey from the agency world to creating his own branding agency “Rayvn” in Toronto Canada. Then you’ll discover how he tran...

Learn what a brand strategy workshop or branding workshop is and the process pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a brand strategy workshop or branding workshop is what they’re important and how they provide a platform for collaboration, understanding and belief. This video will give you the base knowledge t...

Learn 15 branding principles for a powerful strategy to build and manage a brand to success  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have 15 powerful branding principles to guide you to becoming an effective brand strategist, manager, and leader.  First, we’ll discuss how many businesses fall into the “lazy branding” trap of...

Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai.  Then we discover the positioning strategy of design bridge and their target audience of global brands.   Next,...

Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ By the end of this episode, you’ll have 8 effective brand communication strategy tips and techniques.  Tip 1: Segment Your Market  Every market is made up of different groups of people which are referred to as ma...

Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFT’s and beyond. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode of the Brand Master Podcast, I chat with my good friend Jacob Cass From Just Creative. First, we dive into starting a brand design and logo business 15 years ago and the evolution to offering bran...

Learn what undifferentiated marketing is and how some of the world’s biggest brands use this mass marketing strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   By the end of this episode, you’ll understand what undifferentiated marketing is.  You’ll learn how it differs from differentiated marketing and examples of how some of the world's biggest brands such as C...

Learn what competitive positioning is with top examples and types  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   By the end of this episode, you’ll know what a competitive positioning strategy is and how leading brands use strategy to influence their audience with competitive communication.  First, we’ll demystify the complexity of competitive positioning and all their in...

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.  👉 Learn more: ⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠   First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.  Next, you’ll...

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework   👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   By the end of this episode, you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework.  First, we’ll answer the question “What is competitive positioning?” and why most...

Learn 8 types of price segmentation with these price structure examples to increase appeal and market share.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   By the end of this episode, you’ll have 8 examples of price segmentation to use in your pricing strategy.  First, you’ll learn what price segmentation is before understanding exactly how it works with a modern segmenta...

Discover how to position as an expert with expert positioning for creative agencies and freelancers from the author of “The Business Of Expertise”, David C. Baker.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   • How David C. Baker Became An Expert  • How Expert Positioning Opens Doors  • Positioning Factors For Creative Agencies • How To Build Your Expertise  • Content v...

Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Author” Michael Johnson.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   How Global Agency Johnson Banks Began Why Brand Strategy Has Become So Important Why Clients Are Demanding Strategic Work How To Find The Right Problems To...

Learn what price segmentation is and how brands use it to appeal to different market segments.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   By the end of this episode, you’ll know what price segmentation is and how to use it with a modern price segmentation example.  First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge d...

Learn how to grow your design, creative, branding, or digital marketing agency with tips, insights, and stories from Chris Do from The Futur.  👉 Learn more: ⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠   First, we’ll cover how to get started with your agency and how to get your first clients.  Next, you’ll discover the importance of networking and being nice to grow your referral bas...

Learn what differentiated marketing strategy is and how Nike uses it to appeal to specified market segments.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Next, you’ll discover the advantages and disadvantages of the differentiated marketing strategy and how these pros and cons impact brands.  Then we’ll quickly look at the difference between differentiated marketing vs...

Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   By the end of this episode, you’ll know how to create a differentiation strategy for your brand or your clients by using this step-by-step process guide. First, you’ll learn the difference between broad differen...

By the end of this episode, you’ll have 6 highly effective sales tips you can use to convert prospects into clients and increase revenue for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll discuss the elephant in the room that most people don’t like sales yet businesses simply don’t survive without them.  Next, you’ll learn to shift your perspec...

By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding. In this podcast episode, I break down the principles taught by aut...

By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn what brand activation is and why you would consider creating an activation campaign for your brand.  Then, using the brand activation process and methods, you’ll learn the steps you need to fo...