Brand Master Podcast

Learn how to reposition a brand with the 6-step brand strategy process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand. First, we’ll answer the question “Why reposition a brand?” and explore the fundamental strategic reasoning, including  Ev...

Learn what brand repositioning is in marketing with top brand strategy examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll understand what a brand repositioning strategy is and why it;’s so important. First, we’ll answer the question “What is brand repositioning” with a definition and explanation. Next, we’ll discuss why brand repositionin...

Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll discover 7 brand tone-of-voice examples from some of the most memorable brands in the world…  First, you’ll discover what a brand’s tone of voice is and how it’s used to make brands feel...

Learn how to define your brand DNA with strategy tools from award-winning brand strategist Peter Wilken, author of Dim Sum Strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett, and Ogilvy. Then, we dive straight into what brand...

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have the processes to research your target audience, understand your market, and create more effective buyer personas. First, you’ll hear how Rand Fishkin built an SEO software power...

Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a brand voice is and how to create a unique brand tone of voice for your business or your clients. First, you’ll learn what a tone of voice is and why it’s so important in delive...

Discover 7 product branding examples from global brands including Levi’s, Apple, Nike, Coke, Ford, and more    👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have discovered 7 of the best product branding examples from some of the world’s most loved brands.       You’ll learn what product branding is and why this is used as an effective brand...

Learn what product branding is, the difference between design and strategy, and the pros & cons of this approach. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what product branding is, how product brand strategy and product branding design differ, and the pros and cons of this approach.  First, you’ll learn what product branding is...

Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build. First, you’ll learn about Ulli Appelbaum&#39...

Learn how to create a brand funnel model and template to raise brand awareness, increase brand funnel conversion, and create brand advocacy.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to create a brand funnel that works with this brand funnel model template and conversion strategy.  First, you’ll discover what a brand funnel is...

Learn what a brand funnel is, how it differs from a marketing funnel, and how this 6-stage conversion model creates brand advocates.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a brand funnel is, how the brand funnel model works, and how to use it to grow brand awareness, convert customers, and drive loyalty and advocacy.  The b...

Learn how to create a premium pricing strategy, establish your price point, and build a prestige or luxury brand.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this podcast episode, you’ll understand the factors to consider when creating a premium or prestige pricing strategy, and how to establish your premium price point in the market.  First, you’ll discover...

Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a premium pricing strategy is, why to use it, the advantages and disadvantages as well as prestige pricing examples from Apple and Nespresso.  First, we’ll answer the...

Learn how promotional pricing works with examples and types of strategies for discounts and sales.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll understand what promotional pricing strategy is and how to use it with examples and types for explanation.  First, we’ll answer the question “What is promotional pricing?” with a concise definition...

Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a promotional pricing strategy is and the advantages and disadvantages to using it  First, we’ll answer the question “What is promotional pricing?” with a promotional pricing defi...

Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ When is comes to making buying decisions, it’s logical to think we all weigh up the pros and cons to come to a logical reason to buy.  But it doesn’t happen that way. Which is why your brand of car is different your friend’s and your b...

Learn how to create a world-class design agency using brand strategy with the SNASK creative directors. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, SNASK Creative Directors Freddy & Erik take us back to how they started their design agency and how to get your first branding and design clients. Next, you’ll learn how you can find your market position organically a...

Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what verbal identity is and how it relates to branding, brand strategy, and marketing. Next, you’ll learn why verbal identity is becoming so important and the components or el...

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions. First, we’ll answer the question “What...

Discover the best market mapping template to map a powerful brand position for your business or your client’s. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have the best positioning map template to help you to uncover a solid brand positioning strategy for your own brand or your client’s First, you’ll learn what market mapping is with a sim...

What market mapping is in marketing and how to use this positioning map to position your brand effectively.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is market mapping?” so you can understand this tool to map the competitive landscape for effective competitive analysis.  Next, you’ll learn why market mapping is important a...

Learn effective business strategies for agencies, creatives, and freelancers with “Brutally Honest” author, Emily Cohen. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In our chat on the Brand Master Podcast, Emily Cohen, author of “Brutally Honest: No Bullshit Strategies To Evolve Your Creative Business”, shares business strategies for creatives. First, you’ll learn how clien...

Learn how to become a branding coach with this step-by-step guide and train your clients to be effective brand leaders. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have a step-by-step guide to become a branding coach so you can better help your clients to not just build a brand to come effective brand managers. First, we’ll answer the ques...

Learn what a personal branding coach and business branding coach is and how they develop effective brand leaders.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know what a branding coach is, what they do and why they’re growing in demand.  First, we’ll answer the question “What is a branding coach” before we explore how and why th...

Learn how to position your creative agency to attract better leads and clients with 7-figure agency owner Mark Drager.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have top agency techniques to attract hiugh quality leads and clients for your branding or creative business.  First you’ll discover the power of positioning in attrac...