Brand Master Podcast

Learn how to create value and enhance value perception for your customers with six unique strategies.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover what value creation is and how it increases both actual and perceived value for the client.  Next, we’ll dive into the six applicable techniques you can leverage to boost your value in your customers’ eyes...

Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! 🌐 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/  ⁠ By the end of this video, you'll gain valuable insights into the evolving landscape of Web3 and how it's transforming the way brands operate. We'll kick off the dis...

Learn what brand philosophy is and how to write a brand philosophy to distill your ideology. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  We’ll begin by answering the question “What is brand philosophy?” including the definition for clarity. Next, you’ll discover why brand philosophy and your brand ideology are so important and how brand thinking aims to define the brand&#3...

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from a Supertonic agency in Scotland.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Have you ever wondered how top-tier brands like Pernod Ricard, Bombay Sapphire, and Martini create such memorable experie...

Learn what brand perception is, how to measure it through analysis, and how to influence it through communication. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/   First, we’ll answer the question “What is brand perception?” describing why it’s so important in building successful brands.  Then we’ll explore how brand perception is shaped at every touchpoint using tools of bran...

Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’m joined by Emmanuel Probst author, marketer, and brand strategist with over 17 years of experience. Now for those who don’t know him, Emmanuel is a strategist who’s passionate about building brands th...

By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for your brand and how to select the best marketing channels to make the most of your budget. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover the critical role of brand communication and brand messaging and how effective communication shapes you...

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding, and consumer behavior. Next, we’ll break down each color, their psychological meanings, the attributes and persona...

Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ On this episode, I’m joined by Jeremy Miller, marketing strategist, branding expert, speaker and best-selling selling author of two great books Sticky Branding and Brand New Name. Jeremy isn’t a typical strategist an...

Learn what brand recognition is and 14 strategies to boost brand awareness for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ You’ll know what brand recognition is and how to grow it with brand awareness techniques.  First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.  Then we’...

Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz, 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode of the Brand Master Podcast, we dive into direct response marketing master and author over Overdeliver, Brian Kurtz. First, we tackle the difference between branding vs marketing and...

Discover the best and worst brand extension and line extension examples to guide your strategy.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand extension strategy is (often referred to as a line extension strategy). Then, we’ll explore the advantages and disadvantages of using this brand strategy approach. Next, we’ll dive into the best and wor...

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.  Once competitive advantage is explained we’ll look at the systematic steps you need...

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.  Once competitive advantage is explained we’ll look at the systematic steps you need...

Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy.   👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a key differentiator is with a definition and why it’s so important in positioning your brand.  Next, you’ll learn how differentiation applies to different business levels and discove...

Learn how to position brands effectively with this 8-Step Competitive Positioning Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn how to analyze your target market and segment your audience. Next, you’ll discover the importance of defining your buyer persona or customer avatar. Then we’ll dive into the picture painted by demographics and psychograph...

Discover how to find a competitive position using market mapping and a positioning matrix. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy, and key differentiator to name a few. Then, we’ll lift t...

Learn what a go-to-market strategy is, and use this GTM process template to nail your product or brand launch.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a go-to-market strategy is and how the go-to-market process affects the success of your product or brand.  Next, you’ll discover when you need a go-to-market plan before we provide you with this...

Discover what a sustainable branding strategy is, the principles and processes to build it, and 7 sustainable brand strategy examples.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what sustainability branding is and why it's so important.  Next, you’ll learn the principles of building sustainable brands starting with the sustainability roadmap and...

Learn How To Identify Your Target Market with this Detailed Audience Research Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll know how to identify your target audience and target market segmentation with this detailed target market research process. First, you’ll learn how to uncover your target market demographics and how this audience...

Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll explore how brand designers and brand strategists work together to build strategic brands before dissecting the difference between the graphic designer vs brand designer vs logo designer. Next, you’ll...

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”.  Then, you’ll discover the 3 pillars of branding; brand strate...

In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Michael takes us on his journey from a pure-breed graphic designer to creative director and brand strategist at Zapier. You’ll learn about the infamous Dropbox reb...

In this Brand Strategy 101 course, you’ll learn brand strategy fundamentals, processes, framework, elements, and deliverables. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ This 2022 crash course and brand strategy presentation will give you the foundational principles for building brands using creative strategy. Specifically, we'll cover: 👉  brand strategy fundamentals...

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning,  First, we'll answer the question "What Is STP...