Brand Master Podcast

By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll address the content issue and how you need to learn to separate low-value content from high-value content, and how t...

By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll also have a step-by-step template to create a brand persona for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll explore how the ideas of “Standing out in the market”, “Finding your edge” and “Getting att...

By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn about the importance and individual function of strategic branding elements that are the foundations of a brand.  Then, you’ll learn how different categories of t...

By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, I’ll personally bust the myth that there are no bad clients through my own personal experiences.  Next, we’ll cover some pretty obvious signs that you have difficult clients...

By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover how most businesses start and why the need for business systems arises.  Next, you’ll discover how increased efficiency and growth expansion are the main reasons that answer the qu...

Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name.    👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn why the brand name is so important for business success and how language plays such an important role in connecting with the audience.  Next, you’ll learn how the brand naming process fits int...

By the end of this episode, you’ll know how to use email automation in your marketing strategy to get more clients for your business or agency.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover why email automation is such an effective tool for businesses and agencies to nurture clients and prospects on autopilot.  Next, you’ll learn about the advantages o...

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies.  Next, we’ll answer the question “What is an endorsed brand strategy?” and...

By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.  Next, we’ll take a look at the core re...

By the end of this episode, you’ll have a system to develop solid employee branding processes that you can use to turn your brand employees into brand personifications.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover the basics of employee branding refer to my previous video (What Is Employee Branding + Top Examples) and cover the advantages of this bran...

By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust.  Next, we’ll look at the distinct difference...

By the end of this episode, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll define the meaning of culture and then how that applies to brands before answering the question “What is brand culture?” through the way of life and customs of the...

By the end of this episode, you’ll know what brand salience is and how to grow it to influence the buying decisions of your target market.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll distinguish brand salience from the other forms of brand consciousness including brand awareness, recall, and recognition.  Next, you’ll discover what brand salience is and ho...

By the end of this episode, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn the importance of brand resonance and how it’s used to connect with your audience and target market on a human level.  Next, you learn exactly what Keller’s brand equi...

By the end of this episode, you’ll know how multibranding works and when to use a multi-branding strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover how brand architecture contains many techniques and strategies such as umbrella branding, branded house, house of brands, and multibranding among others.  Next, we’ll dive into the question “What i...

By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy. ...

By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we explore how human psychology and DNA lead us to brands that feel familiar and how values are a signal for safety.  Next, you’ll learn what brand values are, how they’re used, and the importan...

By the end of this episode, you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll answer the question “What is a branded house” so you can see clearly how this strategy falls within the brand architecture framework.  Next, you’ll discover why...

By the end of this episode, you’ll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the brands they build.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how branding is understood in different circles to mean both a logo and a method to provide clarity and structure to businesses and their o...

By the end of this episode, you’ll have the processes and frameworks to create a brand positioning strategy for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity.  Next, you’ll discover what brand positioning is and how this...

By the end of this episode, you’ll know how to write a brand mission statement for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover the brand strategy fundamental statements including the purpose statement, vision statement, mission statement, and values statement, and how each of them plays a critical role in the strategic brand structure....

By the end of this episode, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and actions.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how the game of branding is changing and how consumers are more selective with the brands they do business with.  Next, you’ll learn what brand essence is a...

By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover what corporate branding is and how it differs from product branding or service branding.  Then you’ll learn why corporate branding is so important and how adve...

By the end of this episode, you’ll know how to do lead generation for your business in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   These 8 lead gen strategies will show you how to get more clients for your business so you can increase your revenue and grow your company.  First, you’ll learn why lead generation or getting new clients can be a challenge...

By the end of this episode, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message.  Next, you’l...