Brand Champions

Jeff and Jordan break down the messy, magical process behind advertising’s biggest ideas—and how AI is changing the creative game. From cognitive dissonance to alpha waves, they unpack how true innovation comes from silence, routine, and intuition—not conference-room brainstorms. Jordan explains why he runs multiple ChatGPT accounts to stay creatively fresh and how AI can fuel, but never replace,...

We pull back the curtain on one of the most overlooked—and inspiring—industries in America: credit unions. Jeff and Jordan explore how these member-owned, not-for-profit institutions are quietly disrupting traditional banking: through trust, transparency, and empowerment. They discuss three strategy pillars to help credit unions stand out in a noisy financial services landscape, from leading with...

Apple just bought exclusive Formula 1 rights and relaunched the Vision Pro—but what does that really mean? Jeff and Jordan break down Apple’s long game: a future where live sports, entertainment, and hardware merge into one seamless experience. From immersive Vision Pro sports broadcasts to the end of the fragmented streaming era, this episode dives into how Apple could finally own the living room...

AI is opening up an entirely new creative toolkit for advertisers—storyboarding, concepting, and generating hundreds of variations for rapid testing. In this week's Brand Champions, Jeff and Jordan go behind-the-scenes to show how AI is transforming the work that Questus does every day for Fortune 1000 brands. AI tools are reshaping workflows, cutting costs, and giving creatives more room to f...

Artificial Intelligence will fundamentally change every industry around the globe. But we’re all suffering from a version of digitally-fueled ADHD, so how do we fully leverage these new tools? In a world where attention spans are shortening by the second, Jeff’s eternally restless brain has put him ahead of the curve. In this episode, Jeff explores how AI tools are transforming the way we work, le...

Great creative is built on great strategy. In this week's Brand Champions , we dissect the underlying strategies of the ads that are currently blowing our minds. Hosts Jeff Rosenblum and Jordan Berg analyze Nike's "Why Do It?" pivot with Tyler, the Creator; Ram's patriotic anthem with UFC's Dana White; a "Succession" stealth spinoff courtesy of Uber Eats and act...

The heyday of the big seasonal campaign is over. To win today, brands must be “always-on”: in market 24-7, across all channels, with a constant stream of fresh creative. Brand Champions co-host Jordan Berg explains how the Meta algorithm prioritizes new content, which creates a better experience for its users. This makes iterative testing essential. Listeners will learn how the latest analytics an...

In this episode of Brand Champions, Jeff Rosenblum uses his expertise as a devoted New York Jets fan to reveal powerful lessons about marketing. Jeff examines the Jets' 14-year playoff drought—a result of consistently ignoring the data—to show how brands can avoid similar pitfalls. He explains why hope is not a strategy and demonstrates how winning brands turn data into competitive advantages....

There’s a big misconception about AI: that it replaces human creativity. In this week’s episode of Brand Champions, Jeff and Jordan explore how AI actually amplifies creativity by sparking new ideas, sharpening insights, and elevating the creative process.

In this episode of Brand Champions, Jeff reveals how two coaching legends—Joe Moglia and Vivek Ranadivé—transformed sports and made championships through analytics and fresh thinking. Jeff draws parallels between these wins and modern marketing challenges, exploring how brands can move beyond outdated strategies to find data-driven moments that matter.

The marketing landscape is evolving faster than ever, with AI reshaping our relationships, controversy driving consumer attention, and influencers claiming half of major brand budgets. In this episode of Brand Champions, Jeff and Jordan explore why American Eagle's recent campaign strategy worked and what Unilever's massive influencer investment means for the industry. They also unpack App...

In this episode of Brand Champions, Jeff and Jordan break down the power of transparency in modern marketing, drawing lessons from some of the week’s biggest sports stories. From Scottie Scheffler’s humble PGA Championship win and Nike’s advertising response to the WNBA’s push for pay fairness, Jeff and Jordan explore how authenticity builds trust and how challenger brands are leveraging transpare...

In this episode of Brand Champions, you'll discover exactly what it takes to deliver a winning pitch. Drawing from years of experience on both sides of the table, Jeff Rosenblum and Jordan Berg share their insights into what makes a presentation truly effective. You'll learn how to immediately grab your audience’s attention, why authenticity matters more than flawless delivery, and how sim...

In this Brand Champions mailbag episode, Jeff Rosenblum answers your biggest questions—from building courageous brands to the future of AI in advertising. Jeff dives deep into what really drives exponential growth for modern brands: courage, creativity, and content that actually serves your audience. He breaks down how the best agencies go beyond briefs, why incrementalism is the enemy of greatnes...

In this special episode of Brand Champions, we’ve pulled together the greatest hits from Q1—no fluff, just the most valuable insights and standout moments. From building brand champions to winning in the mid-funnel and using journey mapping to unlock consumer-driven strategies, these are the boldest ideas and sharpest insights from the conversations that defined the start of the year. Whether you'...

In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg discuss the explosion of AI-generated spam, what it means for brands, and how marketers can stand out in an era of endless noise. From hyper-personalized influencer content to host-read ads, they explore what actually breaks through the cognitive spam filter and why novelty and strategy matter more than ever.📩 Got a question for a...

Nearly half of holding company agency employees want out, with only 32% reporting positive morale compared to a majority at independent agencies. In this Brand Champions episode, advertising agency founders Jeff Rosenblum and Jordan dive into new research that reveals a stark employee morale gap between indie and holding company agencies. They discuss how large holding company structures create co...

In this episode of Brand Champions , Jeff and Jordan break down the small moves that build big brand love. They unpack what it means to win in the consideration economy — where a single campaign isn’t enough, and trust is built one touchpoint at a time. From Chewy’s flowers to GANT’s New York story series , Sundays for Dogs , and Duolingo’s chaotic owl , they explore: How to build unstoppable bran...

In this episode of Brand Champions, Jeff and Jordan unpack the latest advertising headlines to explore which brands are winning and which are falling behind. From Jaguar cutting ties with their agency to HBO reversing its Max rebrand, and major holding company mergers reshaping the landscape, they examine what these moves reveal about brand strategy, agency culture, and the future of marketing. Mo...

Most travel brands still think in “campaigns.” But today’s traveler is dreaming, planning, and researching all year long. In this episode of Brand Champions , Jeff Rosenblum and Jordan Berg do a deep dive on what actually works in travel and hospitality marketing — and why “always-on” content isn’t optional anymore. From Instagram folders to creator partnerships, content volume to data-powered cre...

Legacy brands keep trying to win with expensive, once-a-year campaigns—and it’s not working. In this episode of Brand Champions , Jeff and Jordan break down why 85% of ads are ignored, why mid-funnel content is where the real leverage lives, and how direct-to-consumer brands are beating the Fortune 1000 with agile, data-driven creative. They unpack the rise of “always on” marketing, explain why re...

AI isn’t coming for marketing. It’s already here — and it’s changing everything. In this episode, Jeff and Jordan dive deep into how AI is reshaping marketing and creative work in real time: Why AI avatars are about to disrupt production (and how smart brands will use them) How new AI tools like Deep Research, Jasper, and Beautiful. AI are 10X’ing the speed of strategy and content What scares the...

Welcome to another no-BS Mailbag episode of Brand Champions —aka “Sh*t They Don’t Teach You at Harvard”. In this solo Q+A, Jeff Rosenblum takes on big career questions with real, hard-earned lessons from the trenches. No theory. No ivory tower nonsense. Just tactical advice from someone who built one of the top agencies in the world without ever stepping foot in one first. Inside this episode: How...

In this episode of Brand Champions, Jeff and Jordan break down the marketing playbook behind golf's most prestigious tournament, The Masters. Augusta National built its legendary brand on one powerful principle: Everything is important. From their limited commercials and strategic partnerships to the carefully crafted viewing experience, The Masters shows how exceptional marketing comes from a...

Financial brands love TV spots and white papers. But here’s the problem: neither of those show up where the real decisions get made. In this episode of Brand Champions, Jeff Rosenblum and Jordan Berg expose the biggest blind spot in financial services marketing—the mid-funnel—and explain how to build content that actually drives consideration, trust, and conversion. From B2B to B2C, banking to ins...