Brand Champions

Do customers really have the attention span of a goldfish? Or is your content just boring? In this episode of Brand Champions, Jeff and Jordan break down how today’s most beloved brands—like Yeti, Rivian, and G/Fore—are winning not by saying more, but by saying less. They explore: ✅ Why long-form video is back (yes, even on social) ✅ How the best brands ignite imagination instead of overwhelming...

What makes a brand champion? Are Super Bowl ads worth it? Is traditional advertising dying? In this special Mailbag episode of Brand Champions, Jeff Rosenblum answers 7 big questions from listeners, tackling everything from word-of-mouth marketing to the future of advertising. Topics covered: ✅ What is a brand champion—and why do they matter more than ads? ✅ Super Bowl ads vs. precision marketin...

In this episode of Brand Champions, hosts Jeff and Jordan explore how journey maps help brands drive exponential growth by understanding the entire consumer decision-making process. They discuss why traditional marketing funnels fall short, how to create effective journey maps, and the importance of removing friction points to improve conversion. The conversation reveals how brands can create the...

Brand Champions reveals how top brands drive exponential growth. Hosted by lifelong best friends, Jeff Rosenblum and Jordan Berg, this podcast follows their journey from outsiders with no advertising experience to industry leaders. With a bold vision for blending data and creativity to deliver real value, they turn decades of experience into actionable lessons in Brand Champions.