BOSS-it

Most marketers you hire will not get you results.  You may have experienced this before.  They promise to deliver. But fail miserably.    In this episode of BOSS-it you’ll find out from expert marketer, Shane Barker, how to identify which marketer/s to hire if you want great results. You’ll also learn Shane’s response to B2B companies who say: “Social media isn’t for us.” As well as, the biggest m...

This week Mark Edwards interviews Aurangzeb Khan. Aurangzeb sold his company for $125 million and has now just invented the Panacast 3 with Jabra. How did he do it? - Are there any secrets to his success? - What was the main lesson he learnt from his failed ventures? All of these questions and more are answered in this episode. Links: https://www.jabra.com/business/video-conferencing/jabra-panacas...

Partnerships: a seemingly simple & almost insignificant part of any business. Yet, they’re more important than you may suspect.  In this episode of BOSS-it, Mark Edwards talks to Colin Frith, founder of Covvered, a company which helps people keep track of valuable warranties and insurance policies.  You’ll learn how Colin transformed Covvered with the partnerships he formed in his business.  A...

Knowing which person to hire for your company is tricky. And you can waste a lot of time & money if you get it wrong. In this episode, Mark Edwards interviews David Hirschfield. David is an expert in scaleable software development.  You’ll hear David’s one sure-fire method to make sure he always hires the right person for the job. As well as the one characteristic you need to develop to be ult...

Speech Technology is exploding within the software industry so this episode will bring you up-to-date with what’s going on, so you can see the potential value to yourself and your business.  In this episode Mark Edwards interviews speech technology expert, Nigel Cannings. You’ll also learn about a new, upcoming area within speech technology which could prove of real benefit to your business.  Link...

In this episode Mark interviews Greg Dickenson. Greg is an expert in creating great demo experiences so prospects can truly experience your product prior to buying. This is highly important because it will dramatically affect your conversion rates. So this episode is definitely one you should check out. And if you have any feedback for the podcast you can email Mark (The Host) at medwards@bossequi...

In this episode Mark Edwards talks with Jeremy Brassington. Jeremy is the CEO of Note Taking Express who have created a platform for note taking which takes it to another level. You’ll hear Jeremy’s interesting background story as well as his inspirational journey you can learn a lot from. If you have any feedback for this episode then please email medwards@bossequity.com   Links: l  www.notetakin...

In this episode Mark talks with Tony Armour. Tony is an expert in the management drivers industry. He’ll explain what management should NOT do in the software industry (even though most of them do these things), the way to run a small company if you’re looking to scale AND why successful people are successful. If you want to get in contact with Mark for any reason then email medwards@bossequity.co...

Most people who come across your business will not buy from you straight away. So in this episode, Jon street, a marketing expert, explains what to do about this. And trust me, this one is a good one! We cover everything from overcoming social anxiety to how to get your business positioning right to the unique giving approach that can boost your business and even your life! Links: l  The Go Giver...

In this episode Mark Edwards has a chat with Neil Cumming. In this longer than usual podcast they talk about cognitive overload, story telling in the B2B world and the Harvard study that will help improve any sales & marketing you do in the future. 

In this episode Mark Edwards has a chat with Jon Buchan. They talk about the importance of humour in your business, using FaceBook for B2B advertising and how to write your content in the correct tone of voice for your audience. Links for podcast: l  CHARM OFFENSIVE LINK - https://www.charm-offensive.co.uk/   l  CHARM OFFENSIVE FACEBOOK LINK - https://www.facebook.com/groups/charmoffensivegroup  ...

You may think you understand your target market. But, do you really? New research from a Harvard Business School professor has revealed something few software entrepreneurs know. In this episode, Michael Humblet and Mark Edwards discuss these findings as well as a couple of other interesting topics suitable for software entrepreneurs. https://www.bossequity.com/resources/podcasts Go to www. BossEq...

Boss-IT podcast has received a question from one of our listeners, Peter: “Is your company worth more if it operates in several countries, or is £10 million revenue the same value if it’s all from the same geographical location?” Well, in this episode Michael Humblet and Mark Edwards are joined by another Peter (an expert in Virtual Reality) to discuss this very question. We ponder whether global...

Anyone involved in any type of business, in any country, needs to see this research. You'll probably be pleasantly surprised! Check out the study for yourself (but only after you've listened to our analysis of it which you may find intriguing):  https://www.forbes.com/sites/kurtbadenhausen/2018/12/19/the-best-countries-for-business-2019-u-s-down-u-k-on-top/

Everybody knows how technology is changing the world. But how many people know the specific upcoming trends in the B2B software industry? In this episode, we draw on over 30 years of experience in the B2b software industry to tell you what we think is going to happen next. (This could be really interesting to you if you're a software entrepreneur!)

Of course, everyone has their own opinion. Some will say it's better for you to take your business public. While others will say it's not. However, in this episode, Mark Edwards and Michael Humbleton describe the numerous benefits to NOT taking your business public. Plus they talk about other topics that would be useful to any software entrepreneur.

Michael and Mark this week in their podcast try something different. Since they were together in Belgium for a speaking event they decided to get nose to nose and do a video podcast. They discuss a number of things relevant for software entrepreneurs this week including presenting on stage and Michael gets a bit uneasy

For this episode Michael Humblet is away on business. Instead Mark Edwards is joined by Bernard Braithwaite, a marketing expert, who can tell you how to succeed at marketing in the software sector. Bernard will share some fresh perspectives you may not have heard before. And he describes them in an easy to understand way, so you can implement them immediately… Links for podcast: l  www.mimeanalyti...

The average software company is missing out on 90% of the leads they could be getting. In this episode, we reveal how you can make sure you aren’t one of them. And it doesn’t require you hiring any new staff or making any dramatic changes. You’ll only have to improve one part of your business.  

Avoid the big error almost all software companies make which lowers their conversion rates Are your sales people failing to convert as many prospects into customers as you would like? This may be because prospects are being given inconsistent sales messages from your staff, brochures and website etc... In this episode, Michael Humblet and Mark Edwards reveal how you can make sure your prospects ge...

Miksang. That’s the Tibetan word that could transform your business for the better. Listen to this episode to find out what it means and how it can benefit you. Also, we’re always looking for new podcast topic ideas.  If you have any problems you’re currently facing in your business then feel free to email me at medwards@bossequity.com. We will then discuss it on our nearest convenient episode of...

Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark Edwards reveal one reason why B2C companies typically have a much higher conversion rate than B2B companies. (It might not be what you think!)

I remember being told ‘you need 11 touchpoints before you can convert a prospect into a customer’. Over the years I’ve also been told that number is 7 … or even 8 touchpoints that you need. How confusing! The great thing is there’s now some new, reliable research that’s come out that can put an end to this debate. Exactly how many touchpoints do we need? Or do we even need to focus on touchpoints...

You’ve probably read dozens of books telling you how to succeed in business. But the problem is they all show you a different path to success. Some of these books may even contain contradictory information to what you’ve read elsewhere. The truth is that successful people have very few common traits amongst them. However, having dealt with hundreds of software entrepreneurs, I’ve found one common...

How a “punctum” can make your software demo more persuasive Most software demos are dreadful. They lack any sort of persuasive selling power and are far too long. This results in boredom for the audience. But what is it that gives some software demos the je ne sais quoi? In this episode, Michael and I describe what a “punctum” is and how it can make your software demo instantly more persuasive. NO...