Born to Coach®️

Krista sits down with Ben Pages, trainer and ICF assessor at Born to Coach and coach in his own private practice, to explore what it really takes to achieve a goal that feels impossible. Through the story of coaching an ultramarathon runner who completed a 37 hour race, they unpack the mindset, identity shifts, and coaching conversations that help people keep going long after motivation disappears...

Krista dives into one of the biggest challenges she sees aspiring coaches and business owners face: charging for their work. After ten years of running her own coaching business and working with hundreds of coaches, she's learned that money fears aren't a sign that something is wrong. They're often a sign that you're growing. From guilt around charging and fears of being seen as gr...

Krista pulls back the curtain on something that has quietly shaped every major decision in her business for the last decade: spirituality. After a conversation with a prospective student who asked how spirituality fits into the Born to Coach Training Academy, Krista realized that what feels normal to her now is actually a completely different way of approaching business than most entrepreneurs hav...

A week in the Costa Rican jungle cracked something open in Krista and she’s not putting herself back together the same way! What began as a retreat experience turned into a deep unraveling of old identities, people-pleasing patterns, the need for male validation, and the lifelong habit of abandoning herself to be loved. Through sacred conversations, plant medicine, ecstatic dance, emotional breakt...

Krista opens up about a breakthrough that hit her at exactly the right time: the Drama Triangle. And once she saw it, she couldn’t unsee it. From relationships and family dynamics to coaching clients and codependency, this episode is a raw, honest look at how easily we fall into the roles of victim, rescuer, and persecutor and why those patterns keep us exhausted, stuck, and emotionally drained. K...

Krista gets real. Like… full moon, life-is-lifing, nothing-is-filtered real. From navigating motherhood, pregnancy, and a relationship shift to making a bold CEO decision in her business, this is a behind-the-scenes look at what it actually takes to lead when things feel messy. The big shift? No more bending over backwards to make everything work for everyone. This is about cleaner boundaries, sim...

Krista records post-gym in her “mobile podcast studio” and dives into a mindset block almost every coach faces: “Is what I’m doing actually valuable?” After a coaching student hesitated to charge $50 for a session that focused on something as simple as a grocery list, Krista unpacks why coaches often undervalue their work—and how that thinking keeps them stuck, underpaid, and second-guessing thems...

Recorded mid-hike, this episode is a real-time reminder that your business doesn’t need more strategy, it needs stronger boundaries. Krista breaks down how unclear boundaries are the root of burnout, resentment, and inconsistent income and how clean, well-communicated standards actually create more respect, better client results, and more money. With real client scenarios and a $92 no-show lesson...

In this episode, Krista shares a simple but powerful strategy she fully implemented at her recent Sedona retreat—and it worked. After years of hearing clients ask “what’s next?”, she realized she was missing a key opportunity to continue supporting them and growing her business. She breaks down how she created a natural next step for her clients and how you can do the same in your own offers. In t...

In this episode, Krista shares a real-time reflection on life initiations — those intense seasons that crack you open, humble you, and change you (whether you asked for it or not). She talks about how initiations can show up through money, business, pregnancy, identity shifts, and relationships—and how learning to meet them with awareness (instead of panic) makes you stronger, wiser, and more reso...

Krista records from the bathtub (rose petal + honey face mask included) and shares a real, rapid-fire life update: a pregnancy scare that led to the OBED, relief after clear test results, finally finding out baby is a girl, and the big personal and business shifts she’s navigating as she prepares for motherhood again. Pregnancy update: bleeding scare → OBED check-in + reassurance NIPT results: low...

Krista shares a real-time pregnancy update—fresh off a family weekend in Colorado—about what the first trimester has felt like after two previous miscarriages, the moments that have helped her breathe a little easier, and what she’s focusing on next as she approaches 10 weeks. In this episode: A quick life update from the car after a family trip (plus why she skipped skiing this time) What’s felt...

Nico Perez (Born to Coach student) shares how he landed his first $1,000 in paid coaching clients just a few months into training—plus the mindset shift that helped him stop feeling weird about charging and start getting paid. In this episode: The “charging feels weird” hurdle (and how to move through it) Nico’s simple strategy: outreach + intro rate + limited spots Why charging something creates...

In this episode, Krista shares a simple, no-fluff way to define your ideal client —without getting lost in avatar exercises or overthinking demographics. You’ll learn the three core signals that make someone a great fit (and the red flags that usually create stress later), plus how to handle money objections without abandoning your boundaries. Krista also talks about why it’s important not to judg...

In this episode, Krista talks about turning 40 in St. Barts, setting clear intentions for how she wants to feel, and rewriting old money stories while traveling with family. She shares what working-from-anywhere looks like (and what she’s not willing to sacrifice), how she stays grounded with meditation and Reiki, and why choosing your thoughts, feelings, and actions is the real control we have. I...

In this episode, Krista talks about making December feel radically different—choosing calm over chaos, caring for her nervous system (meditation, microdosing, self-Reiki), and how that shift helped create one of her highest-income months. She shares the T-FAR mindset model, why our thoughts shape launches, and how she kept showing up in business while moving through a personal loss. It’s a real lo...

Krista gets candid about the past year—personal milestones, business growth, hard moments—and how she’s setting intentions for an abundant, ease-filled 2026. Expect reflections on travel, launching the Born to Coach Mastermind, deepening spiritual practices, simplifying strategy, and the mindset shifts she’s carrying forward. (Sensitive topic: brief mention of pregnancy loss.) 🔗 Apply for the mas...

Krista gets real about ditching over-strategy and creating a calmer, more intentional holiday season. She shares a funny astrology mix-up, why creativity returns when she ignores “perfect SEO,” and simple ways to design December on your terms—fewer obligations, minimalist décor, clearer boundaries, and choices that match how you want to feel. Expect practical reframes, nervous-system friendly habi...

In this episode, Krista sits down with Dr. Kelly—leadership and nervous system expert, transformational speaker/author, business coach, and advanced Human Design reader—to explore what it really means to build a business in alignment. They unpack how Human Design can shape your offers, schedule, and messaging, why regulation (not hustle) creates sustainable growth, and how simple somatic practices...

In this episode, Krista shares simple, low-pressure ways to get coaching clients without living on social media—think local workshops, referrals, guest speaking, sample sessions, and letting your website/SEO quietly work in the background. She also names why social can feel hard (visibility nerves, boundaries, burnout) and offers a calmer path: pick one thing you enjoy, make a clear invitation to...

In this episode, Krista sits down with spiritual business coach Jessica Riverson to unpack what masterminds really are, how they help coaches grow, and the mindset required to both join and lead them successfully. Jessica shares her journey from teen mom to highly sought-after mentor, why spiritual entrepreneurs often struggle to charge their worth, and the biggest mistakes coaches make when build...

In this episode, Krista talks about loving a partner who isn’t into spirituality or personal development—and the shift that saved her relationship. From releasing judgment to practicing unconditional acceptance, she shares how removing pressure actually invited more connection (and occasional “yeses” to woo-woo things). Krista offers a clear boundary check for when dynamics are disrespectful or un...

In this episode, Krista unpacks one of the sneakiest mindset blocks coaches face — the fear of success. She explains how this fear isn’t about lacking motivation or discipline, but about what your nervous system believes will happen after you succeed. Krista shares how this shows up in real life — procrastinating right before a breakthrough, losing momentum after hitting goals, or feeling guilty w...

In this episode of the Born to Coach Podcast, Krista chats with Chris Masloski , founder of New World Awakening and graduate of the Born to Coach Training Academy. Chris wears many hats—life coach, health coach, financial coach, and crypto educator—and in this candid conversation, he opens up about weaving all of those passions together. You’ll hear about: How Chris integrates transformational coa...

In this episode, Krista talks about one of the most common struggles coaches face—imposter syndrome. She shares seven practical strategies to help you quiet self-doubt, own your unique voice, and build confidence in your coaching practice. From tracking your wins and leaning on your credentials, to reframing negative thoughts and focusing on service, Krista breaks down simple yet powerful ways to...