Boom Your Biz

If there's one thing that has allowed me to take BIG action in my business in the past 12 months, it's the marketing sprint days I've been doing once day a month. In this episode, I talk about how it has enabled me to launch this podcast, redo my website, finally get an email system set up, and more!

To hashtag or not to hashtag that is the question.

We know that retail has been hit HARD by Covid-19 which is why I got Marguerite Bell, founder of Retail Life with over 30 years of industry experience to come on the show to discuss what retail owners can be doing right now to reinvigorate their businesses.

Coming at you today with a short but hard-hitting episode with a practical marketing tip that is going to save you hours upon hours and increase your results dramatically.

In this episode, I interview Rebecca Miller, founder of the La Bella Medispas and the Skin Whisperer on how she inspires and leads her team, how she pivoted in 36 hours when Corona shut down her industry to thrive and how she finds time to create content to market her businesses.

I always love hearing where people are getting their inspiration, information and how they're staying up to date with the marketing world. I take you through my top sources for this. Get a notebook ready!

In this podcast episode, I interview Ash, a work friend who is currently living #agencylife and managing millions in campaign ad spend each year. He often advises me on e-commerce campaigns. We discuss why PPC ads work for some businesses but not others, how to scale ad campaigns effectively and why brand awareness is still important. We also discuss the questions you need to ask an agency, especi...

Currently, the only way a lot of businesses can reach their clients is through the internet. In this episode, I take you through the key tools and systems to do this during the time of Corona.

Bringing you a bonus episode today with Sonya being interviewed by one of our agency clients, Rebecca Miller. Rebecca is the owner of the La Bella Medispas, The Skin Whisperer, and is a consultant for other beauty businesses. Sonya shares some information that she hasn't publicly spoken about before and the conversation turns to what is REALLY working right now for service-based businesses. Nothin...

Over the past 12 months, my developer Randy and I have had so many headaches because business owners have been screwed over and not given access to their own websites by developers. In this episode, we explore how to protect yourself with the three key questions to ask your developer. Once the site is built there are four key areas you need to keep on top of. We also explore the best platforms for...

In this episode, I take you through how I structure my working week and health and productivity hacks to stay on top of things.

Whether your following has gone stagnant and your engagement is a bit crappy on Facebook or Instagram or you're starting from scratch, this episode will give you three low-cost strategies to really kick it up a notch.

Corona has hit small businesses but some are pivoting and thriving and others are sticking their head in the sand. Here are five things you can be doing that are little to no cost to boost your business right now.

In this straight-to-the-point episode with Emma from Your CEO Mentor, we discussed all things digital marketing including how to focus on what actually works, why it's important to act quickly and adjust as you go along with your marketing, who she's taking advice from and why lots of little failures help you course correct. You can learn more about Emma and Your CEO mentor through the No Bullsh!t...

The Ecommerce Facebook ads landscape has changed dramatically over the past two years. I sat down with my go-to guru, Tom Foster to discuss what's working when it comes to selling products online today.

Search Engine Optimisation or SEO is something that is not understood by many of us. In fact, it's kind of a mysterious dark-art and as a result, there are a lot of dodgy things happening in the industry. In this episode, we take a peek behind the curtain with an anonymous interview with an account manager who has worked at some of Australia's biggest SEO agencies. In this episode, you'll learn th...

Are you spending less than $500 a month on Facebook/Instagram ads? Chances are, you're just boosting posts, am I right? Here's what you should do instead to get real results and avoid flushing money down the toilet. Make sure you download the freebie that goes along with this post. www.kissmarketing.com.au/free.

Have you ever thought about how papers manage to fill a whole newsletter especially in the current climate with a skeleton staff of journalists? I interview someone that has worked in one of Australia's biggest PR agencies about how it all works and how you can get free publicity for your business.

I can't believe I'm doing an episode on this. Seriously basic stuff but I swear 90% of business owners aren't across it. I'm betting you fall into one of three categories: a) you don't have a listing or someone else (like a competitor has claimed it), b) you own one but don't have the login anymore or c) you have one and don't even remember the last time you updated it. In this super quick episode...

I am SO excited about this episode because I got to interview one of my very original mentors. When I first got started in social media management 3 years ago Rachel Pedersen was THE woman who taught me everything that I know. She has an incredibly successful agency in the US and membership and mastermind for social media managers. In this episode, we discuss what is working in social media right...

We've just come off the back of a very very stressful couple of client launches. Halfway through our profile was totally blocked on Facebook but the ads were left running without any way for us to switch them off or adjust them. In this episode, I explore why this happened, why this is happening so frequently to people randomly and what to do if it happens to you.

Zac Hayes has his fingers in a lot of pies. He's the type of person that not only talks the talk but walks the walk. In this episode, we talk about how he built an accounting firm with over 1000 clients in a notoriously tough industry to crack as well as a successful podiatry clinic - all before turning 30. Zac is a highly-awarded accountant and a Xero keynote speaker. His approach to business cen...

The adage of 'build it and they will come' doesn't work. We know this. But what if you've built it AND driven traffic to it but you're still not getting the sales? Where do you turn to? Conversion Rate Optimisation or CRO is a fairly new concept here in Australia but it could be the secret sauce to increasing your sales and revenue. In this episode, I sat down with my work husband, a CRO expert wi...

In this episode, I sit down with a woman whose social media I have been using as an example in my workshops for nearly two years now. We discuss her posting schedule and how she used Chatbots to drive 20k+ in new business in less than a month. If you've got a service-based business this is a must-listen.

Over the New Year break, I was stuck on the South Coast due to the bushfires. During this episode, I discuss with my PR guru, Larissa Harris, the importance of social media and the PR opportunities taken during this terrible disaster. Plus, my beef with Celeste Barber.