Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

In today's power packed episode, I am outlining 3 key elements necessary for success all which I currently embody myself. With these three elements in place, photographers can achieve their goals and build a successful and profitable business. Our Podcast Sponsor: Looking for a Photography Business Management Software? Iris Works is your one stop shop! Use Code BROOKE to save 20% off your fir...

In this episode, I'm chatting with Meredith Gradle, the CEO of Iris Works, a studio management CRM system for photographers. We discuss the importance of implementing a system from the start of your photography business, how Iris Works can automate and improve the client experience, and the power of online booking. Meredith shares her favorite features of Iris Works, including the workflow en...

Learn how to successfully move your photography business to a new location in this episode. I'm sharing step-by-step tips, including researching the new area, creating a timeline, changing your SEO, connecting with other photographers, and conducting business as usual. I'm giving you helpful advice on adjusting pricing, avoiding discounts, and staying focused on your own business. Whethe...

 I had the pleasure of interviewing Tiffany Bastion, the founder of Bastion Accounting for photographers. We discussed the crucial aspects of becoming a legit business and navigating tax categories.  This conversation was filled with valuable strategies and insights that demystify the world of taxes and business structuring for photographers. And I couldn't be happier to have had Tiffany on t...

Does marketing your photography business overwhelm you? Stress you out? Make you want to hide under the covers? If so, you are absolutely going to want to listen to this episode. I'll be sharing 2024 marketing predictions, my strategy for my own photography business, and how to master marketing in your business so you can have your most profitable year yet. Our Podcast Sponsor: Looking for a...

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you refusing to check your bank account or look at how you did in your photography business this month? Does talking about money just make you cringe? Today’s guest, Jen Fischer, is going to uncover why you’re afraid to look at your numbers and what that’s costing you in your...

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Do you feel scattered and like you’re going a million directions all the time? Are you wondering if you’ll ever reach a place where you feel truly balanced? Today’s guest, Chelsi Jo Moore, is going to show you how you can absolutely stop getting caught up in the rat race and show...

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! It’s no secret that the photography industry can be known for being cutthroat; but it can also be an incredible place of community and collaboration. Our first guest, Danielle Wiebe, shares the importance of community and collaboration and how it has been so impactful for her bus...

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Are you dreaming of the day when you will have a photography studio? Or maybe you’re already a studio owner or renter and wondering how to increase your bookings and profit. My conversation with Laura Esmond is going to inspire you. As a photographer educator Laura teaches portra...

You’re invited to the Plan To Profit Photographer Summit happening February 7th, 8th. & 9th. Grab your free ticket! Over the next few episodes, I will be spotlighting some of our speakers to give you a sneak peek of their topics. In today’s episode, you will meet Kayla Brint. Kayla is a seasoned photographer,   studio owner, and dedicated photography educator. "The biggest mistake is not...

In this episode, I'm excited to share my follow-up strategy for converting leads into bookings. I truly believe in viewing leads as potential future clients, even if they aren't ready to book immediately. I'll walk you through my step-by-step process for handling inquiries and the significance of following up. You will walk away with my follow up strategy that you can implement TODA...

In this episode, I share two non-negotiable steps that photographers should take when booking clients. One of these non-negotiables will help prevent no-shows and and last-minute cancellations. Implementing these steps will help photographers maintain professionalism and provide a great client experience! Let's dive in!  LINKS: Looking for a Photography Business Management Software? Iris Work...

In this episode, I'll be guiding you through a workshop-style journey to help you plan for your best year yet. We will break down the planning process into four key phases: reflect, dream, plan, and pursue. We will reflect on the highs, lows, milestones, and lessons learned from the previous year. We will also work together to set some exciting goals for the upcoming year, including session b...

**Enter the Planner Giveaway Here: brookejefferson.com/planner   In this episode, I interview Brittnie Renee about the importance of routines and time management for photographers and creative business owners. We discuss how implementing routines and time blocking can help reduce overwhelm and increase productivity. Brittnie shares her personal journey of going from being disorganized and overwhel...

In this episode, I'll be sharing my camera settings for indoor and outdoor photography sessions. It's important to note that these settings are not one-size-fits-all and may vary depending on your camera, lenses, location, and lighting conditions. I'll provide specific settings for outdoor sessions, indoor sessions, and studio sessions, including ISO, aperture, shutter speed, and wh...

In this episode, I share the behind-the-scenes details of my successful Black Friday sale for my local photography clients. I'll discuss the offer I created, how I marketed it, and the results I achieved. Additionally, I'll provide valuable lessons learned and takeaways for photographers planning their own Black Friday offers. HIGHLIGHTS: Black Friday may not be the best time to promote...

In this episode, I discuss the importance of pricing your photography sessions profitably from the very beginning. I emphasize the need to use a pricing formula that takes into account your lifestyle, goals, and expenses. I also advise  photographers to craft packages that support their client experience and showcase their value. I caution against offering free or cheap sessions for too long and b...

In this episode, I am pulling back the curtain on how I interact with my own families at my family photography sessions. If you are wanting to achieve a more lifestyle and candid look at your sessions, press play.  HIGHLIGHTS:  -Warming clients up before photo shoots -Photography techniques and posing -the difference between posing and prompting  -Photo prompts for capturing candid moments with fa...

We are airing a bit of a unique episode today, but it's one that I know you mamas need! Elizabeth Emmerich is a licensed professional clinical counselor and registered play therapist who runs a private practice. She discusses her business journey and finding flexibility as a mother. Some key pain points we discussed that mothers struggle with are feelings of overwhelm, perfectionism, and infl...

How would you rate your client experience? Even if you said a 10, I promise this episode is going to reveal areas you haven't thought about yet.  In this episode, I want to reveal 5 things that will make or break your client experience and referrals. One of my favorite things about my photography business is building relationships and having clients use me again and again and send their famil...

Want to grow your photography business to full time income? This is the episode for you! Let's have a real and raw conversation about what it takes.  Don't miss out on the upcoming masterclass all about going full time in your photography business. Keep your eyes peeled for more info! _________________________________________________________ Can I be your big photographer sis for a secon...

In this episode, Brooke is discussing winter marketing strategies. Winter has a bad rep of being a slow season, but it doesn't have to be that way for you. So much is covered in this episode including how to restructure your packages/offers, marketing strategies, and mindset shifts. It's a must listen if your calendar is looking empty for December - February. ____________________________...

In this episode, Brooke discusses the topic of Black Friday and shares fresh ideas for creating urgency in Black Friday offers. She emphasizes the importance of creating urgency ethically and not resorting to scammy or sleazy sales tactics. Listeners are encouraged to take notes and prepare to implement these ideas for their own Black Friday promotions. Email me brooke@brookejefferson.com if you a...

**This episode is audio from a live event I did earlier this year!  In this episode, Brooke Jefferson shares her CEO Confidence Blueprint and emphasizes the importance of taking action in building confidence in your photography business. She shares her own journey of starting with a borrowed camera and eventually turning her passion into a full-time career. Brooke also discusses how confidence is...

In this episode, Brooke acknowledges the busy season that many photographers are experiencing. She addresses the challenge of balancing personal and professional commitments and provides tips and strategies for navigating this busy time. Brooke emphasizes that it is possible to handle it all and offers real-time advice for staying productive and avoiding burnout. Listeners are encouraged to priori...