Book Marketing Success Podcast

Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans? John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always does — then you will sell few additional copies. Content is important in book marketing. The quality of writing is important in...

In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business Card and It Is Up to You to Optimize Yours . Brand SERPs are search engine result pages generated by Google, Bing, and DuckDuckGo when users type a set of words into a search engine to discover more details for infor...

Listen. You have to do the thing that scares you the most. Whatever that thing is, go find it. Kick down the door. Look it right in the eye . — Will Packer, producer Sometimes you've just got to do something that scares you. That's the only way you'll move forward and grow. Why not do it today ? — John Kremer, author Website: https://www.bookmarketingbestsellers.com 1001 Ways to Market Your Books...

Here are just a few of the quotes and resources featured in the article, “The Power of Podcasting,” in my alumni magazine, Macalester Today : https://www.macalester.edu/news/2022/04/the-power-of-podcasting . Podcasting officially became a thing when Adam Curry began sharing audio recordings of his everyday life in 2004. Many people consider his podcast, Daily Source Code, as the first podcast. But...

In this episode of the Book Marketing Success Podcast, John Kremer interviews Janine Bolon, author of Author Podcasting , on being a great podcast guest as well as creating your own podcast. Janine Bolon is the author of Author Podcasting: Be a Stand-Out Guest While Taking Your Book on a Virtual Tour . Available at Amazon: https://amzn.to/393xUB6 or free with shipping at https://book.authorpodcast...

Phil Singleton, host of the Local Business Leaders Podcast and co-author of SEO for Growth , interviews Jon Schram, chief marketing officer of the Purple Guys tech support company . Why Write a Book? The key points on becoming a bestselling author on Amazon start at 11:35. Why write a book: Up your E-A-T score for expertise, authoritativeness, and trustworthiness. 10 Steps to Create Authority Here...

In this episode of the Book Marketing Success podcast, I interviewed Dr. Rachel Noorda, assistant professor at Portland State University, and Michele Cobb, executive director of PubWest on the new report about book distribution options, Publishing Distribution Practices: How the Future of Publishing Distribution Can Be Forward-Thinking, Sustainable, Eco-Friendly, and Profitable . Here are a few of...

I love this recent interview of Jackie Lapin, founder of SpeakerTunity, by J.V. Crum III of the Conscious Millionaire Podcast Network. It’s a strong, detailed, useful interview on How to Get Booked as a Speaker (or Podcast Guest!). Also, check out Jackie’s speaker packet which you can model to create your own speaker packet: http://www.jackielapin.com/wp-content/uploads/OfficialSpeakingPacketGener...

450 million people listen to podcasts every month. You can reach those millions of people via a daily, weekly, or limited podcast via Apple Podcasts, Google Podcasts, Spotify, Amazon Music, Audible, and many other Podcast apps, directories, and platforms. Plus, with a simple modification, you can syndicate your podcast as well through video and social media platforms. 30% more people listen to pod...

Here is the audio and text content from one of Judith Briles’ new 3-minute videos featured in her Author & Publishing Tips in 3 Minutes or Less playlist on YouTube ( https://www.youtube.com/playlist?list=PLhXzmXm7u15joaoEPy23ASD2mCXtW-c-f ). That playlist currently features 37 videos. Here’s one that got my attention: Use Amazon Search Inside to Add to Your Book How many of you have used Amazon? I...

Welcome to this episode of the Book Marketing Success Podcast. Let’s talk about marketing as storytelling. All marketing, ultimately, is about telling stories. Become a storyteller if you want to sell more copies of your books. For example, in my own experience, I often tell the story of why I wrote and published 1001 Ways to Market Your Books . The story is short and simple. I first created a Dir...

Here is the edited transcript of most of this episode: John Kremer : I want to welcome everybody to another episode of The Book Marketing Success Podcast. Today I'm featuring my great friend, Judith Briles. She's the author of many books, including How to Create a Million Dollar Speech. She will talk about speaking both as a tool for promoting yourself has an author as well as using speaking as a...

One of my friends, Roberta Vigilence, author of How to Secure Sponsors Successfully, Third Edition Revised—Funding For Events , sent me a Facebook notice about a video released just a few days ago. Here’s her message: Guess whose book got a shout out. Yours did. I told Loni Mendez about your book. She purchased it and here is what she said. Listen in, especially, at the 8:38, for a wonderful and s...

Introducing the brand new book Marketing Counts by Shreya Banerjee and Paul Counts — an important new book that digs deep into all the information entrepreneurs and marketers really need to know. Why everything you’ve learned about marketing is wrong How to identify your perfect customer Master messaging to your audience, and much more. With tips on everything from effective landing pages, SEO, an...

In this Book Marketing Success Podcast, John Kremer interviewed Elizabeth Backman of Wildflower Social Media. Elizabeth gave a ton of tips on how to create a great Instagram profile and post images and videos that get results. Listen in for all the details. Or watch in the video below. Liz creates social media strategies tailored for book author and their books. For most authors, she focuses on us...

For this episode of the Book Marketing Success Podcast, I interview Grant Ferry, the author of The Innovation Opportunity: Getting started with business innovation and moving beyond survival! Here are a few of the questions we covered in this podcast. Note: Most book authors are owner-operators. That means that they need to innovate to create the best books, publish those books in a new way, and m...

How do you get your videos out to more and more people via YouTube? Here's what Shaun Letang of Music Industry How-To has to say about that: Well today I’m going to share a big secret you can use to get your videos out there more: Optimize them for YouTube’s search and suggestion engines! If you didn’t know, YouTube videos can be found in one of a few ways. Send Viewers Directly First, you can sen...

Listen to this this story of how Shaahin Cheyene ended up getting massive national publicity for his business selling Herbal Ecstasy. You can find the complete story in the Dropping Bombs video below: In Cheyene’s Amazon Mastery, Amazon FBA Seller Course, he helps individuals and business owners to create predictable recurring revenue with his bulletproof Amazon systems that never fail, putting yo...

The above podcast is courtesy of Brendan from MasterTalk on YouTube. Public speaking, much like leadership, is NOT something you're born with, but rather something you learn over time if you know exactly what to work on. 1. Master Silences Silences are the biggest difference between great and exceptional public speakers. The top speakers in the world use this technique to make their presentations...

Listen in as Anthony M. Turner of Biz Success Radio interviews Grant Ferry, an innovation expert from Australia. They talk about innovation as a mindset and how even the smallest innovation steps can ensure the survival of your business. Grant Ferry’s first book is The Innovation Opportunity: Getting Started with Business Innovation and Moving Beyond Survival! , available on Amazon. I love this co...

Michele Cobb, host of the Behind the Mic podcast published by Audiofile magazine, interviewed bestselling author Malcolm Gladwell to talk about audiobooks, podcasts, and the meeting of the two. Gladwell is the host of the Revisionist History podcast. Check out his latest audiobook, Talking to Strangers: What We Should Know About the People We Don't Know . Gladwell is the president of Pushkin Indus...

The following is another podcast episode from Book Marketing Mentors hosted by Susan Friedmann. This episode features Tina Dietz sharing her treasure trove of tips and techniques to get your message heard by creating a great audiobook. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. I...

The following is a podcast episode from Book Marketing Mentors hosted by Susan Friedmann. This episode features David H. Lawrence on how to record an audiobook. Why you should turn your book into an audiobook …Where having an audiobook fits into marketing a system …Whether or not some books are better than others in the audiobook format … If you should or shouldn't be the narrator of your audioboo...

This episode and the previous one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast. Audiobooks are leading the publishing industry in terms of growth. Smart authors and publishers are getting into the game as quickly as they can. This episode is all about taking your audiobook presence to a higher level with key marketing and distribution tips! Becky Parker Ge...

This episode and the following one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast. Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can. Most find there is a lot more to producing and marketing audio than they thought before getting into it. Much of it is different...