Book Marketing Success Podcast

A little over a week ago, Joanna Penn interviewed John Kremer on book marketing for 2022 and beyond. Here are a few of the points I made during that interview: Your goal is to stay out there long enough that the people that need you or want you or hope to find you actually do find you. A lot of us end up writing a book because we actually need the information in the book. Or we're looking for a re...

Joanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies and a number of other writing and publishing books, including these: How to Write Non-Fiction: Turn Your Knowledge into Words How to Make a Living with Your Writing: Turn Your Words into Multiple Streams of Income Successful Self-Publishing: How to Self-Publish and Market Your Book Public Speaking for Aut...

Here are a few more facts that I hope will convince you to start your own podcast. As I said before, podcasts are hot, hot, hot. And big, big, big! Spotify Podcasts 299 Million Listeners — Spotify has over 299 million listeners (172 million paid listeners) across 92 markets worldwide just waiting to discover podcasts like yours. #2 Podcast Audience — Spotify is the second most popular place to lis...

I just finished a coaching call with an author. And at one point I asked her this question (actually, two questions): How can you fall in love with your readers? And how can your readers fall in love with you? The thing is, these two questions are probably the two most important questions you can ask yourself as an author. Perhaps you don't like the word "love" and, if that's the case, use a diffe...

Get ready for an hour with two masters of book marketing and what you should be doing during 2022: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU - Your Guide to Book Publishing podcast. Your takeaways include: Hot tips for 2022 to do starting now. Rediscover why superfans are your sweet marketing spot. How to serialize your book via Amazon Vella. New ti...

As noted a few days ago, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 ( https://bookmarketingbuzzblog.blogspot.com/2021/12/22-things-authors-should-do-in-2022.html ). I thought I'd post his recommendations along with my riff on his ideas. Here are two more of his ideas. 8. Join online groups . Join LinkedIn and Facebook groups connected to writing books, especially...

As noted yesterday, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 ( https://bookmarketingbuzzblog.blogspot.com/2021/12/22-things-authors-should-do-in-2022.html ). I thought I'd post his recommendations along with my riff on his ideas. Here are three more of his ideas. 4. Launch a video channel using YouTube, Vimeo, or Rumble. You can syndicate your podcasts as videos...

My friend Brian Feinblum recently wrote a blog post on 22 things that book authors should do in 2022 ( https://bookmarketingbuzzblog.blogspot.com/2021/12/22-things-authors-should-do-in-2022.html ). I thought I'd post some of his recommendations along with my riff on his ideas. Here are three of his ideas to start with. 1. Do more on social media . Either join a new social media, get more active on...

A recent survey of podcasting done by Acast and Nielsen found the following: * 45% of those surveyed started listening to podcasts during the past year. * 52% of those who love podcasts are spending more time listening to their favorite podcasts. * 41% of Americans plan to spend more time with podcasts in the coming six months, while they plan to increase music streaming by only 36% and listening...

In the early 1980s, Texas spent $20 million a year cleaning up litter on their streets and highways. Why? Because people ignored the Keep Texas Beautiful ad campaigns. So Texas tried out something different. They hired a new ad agency to create a campaign that would speak to the guilty parties—mainly young men who like to break rules. Rather than trying to convince them to care about the environme...

The following article is adapted from a wonderful newsletter shared recently by Steve O’Keefe, author of  Set the Page on Fire: Secrets of Successful Writers .  It outlines ten ways you can promote your books on Amazon—as well as ten ways you SHOULD promote your books on Amazon. 1. Register, Claim, and Fix Your Amazon Author Page Amazon Author Central  ( https://author.amazon.com/claim/welcome ) e...

Ernie Zelinski shared his success story on the Book Marketing Success Stories group on Facebook. Here’s his story: Just to show that an innovative author can still get results during the pandemic, check out the front cover of the Vietnamese edition of The Joy of Not Working that was just published in Vietnam and is being released this week along with two of my other titles. It will be a few weeks...

One thing you should never forget as a writer or a publisher is this: The truth sells. Tell the truth, and you could become a bestselling author. Lie, and if you are a politician, your book might still sell—only, of course, to your side of the argument. The other side only likes to hear their own lies, not yours. You might be surprised to know that, even in fiction, you have to tell the truth. If...

I’m excited to bring today’s presentation to you because this is a business model that is different from everything else that you may have tried. And it’s something that generates income month after month, year after year. With this model, you’ll be able to tap into Amazon’s nearly 500 million customers. Note: I didn’t say subscribers. Amazon has half a billion customers, all with credit card numb...

When writing Substack posts, podcasts, newsletter articles, blog posts, social media posts, reports, books, etc., don’t be afraid to write. Don’t let writer’s block or writer’s fear get in your way of being creative and sharing great content. Don’t be afraid to start something  even though you might not succeed and will abandon your plan. Don’t be afraid to fail.  In fact, you can think you might...

Pinterest is a very powerful social media platform that can help you get more visits to your website as well as more sign-ups for your newsletter. So learn how to get more people to visit your website by offering freebies! Kay Moody, author of young adult fantasy books, gets 2.6 million views every month on Pinterest. In her Pinterest profile description, she offers the following:  Visit my websit...

If you want to sell more books, let your potential readers know more about the true value of reading books—beyond the entertainment, information, or inspiration that a book might provide. For example … Readers of short stories need far less cognitive closure than those who read nonfiction essays (University of Toronto study). The conclusion? Fiction readers, both those who read novels and those wh...

This is part two on the new Happy Hour. See part one here: https://bookmarketing.substack.com/p/one-minute-book-marketing-the-best . Remember: If you want to sell more books, you need to start a new Happy Hour—an hour in the morning or early afternoon where you pick up the phone and call people who could make a difference in marketing your books: media people, editors, bloggers, podcasters, websit...

If you want to sell more books, be sure to let your potential readers know more about the true value of reading books—beyond the entertainment, inspiration, or information that a book might provide. For example … A recent study found that adults who read three and a half hours a week are more likely (by 20 to 25%!) to outlive those who don’t read books ( Social Science & Medicine  study). That mea...

It’s time to give up your old happy hour of drinking and snacking after work. If you want to sell more books, you need to start a new Happy Hour—an hour in the morning or early afternoon where you pick up the phone and call people who could make a difference in marketing your books: media people, editors, bloggers, podcasters, website owners, social media influencers, etc. In an hour, you can call...

In this audio podcast interview, internet marketing expert Tom Antion interviews book marketing expert John Kremer on how to write and market your books. Introduction of John Kremer by Tom Antion Book marketing expert John Kremer is the author of 1001 Ways to Market Your Books. And I got to tell you I bought that […] This is a public episode. If you'd like to discuss this with other subscribers or...

Self-published books once carried a stigma of being not the best books. But that has changed as more books like Wool, The Martian, and 50 Shades of Grey have become bestsellers and been made into movies. Self-published books now rule! Self-published books average better ratings than traditionally published books on Amazon. On average, self-published books also […] This is a public episode. If you'...

When I’m writing a book, I don’t worry about potential sales, potential audiences, or potential marketing scenarios. My first concern is always this: Do I love the book project? Will I like being involved in writing the book for months or even years? That’s how I decide if a book is worthy of my commitment. […] This is a public episode. If you'd like to discuss this with other subscribers or get a...

If they are truly honest, all authors hate marketing. They’d rather write. Building relationships is the key to marketing. And that’s just a matter of making friends. Of course, if you write a great book, your marketing is at least half done. Great books create great fans. And great fans sell books. Remember: 80% of […] This is a public episode. If you'd like to discuss this with other subscribers...

Here is an audio interview I did a number of years ago. In the interview, I shared a few Book Marketing Secrets. Check out these Book Marketing Secrets from book promotion expert John Kremer. Click To Tweet This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe