Book Marketing Success Podcast

Welcome to another Book Authority video minute. Today I want to feature a quote by Issa Rae, an actress, director, producer, and all-around wonderful person. Storytelling is forever. Make no mistake, but sometimes the stories get detached from the storytellers. The best stories do. Doesn't that make sense? Don't we often detach a story from who the storyteller was? And really, as a storyteller, it...

Start writing your own story today. Don’t wait! Take control of your life and set the direction you want to take. Do the same with your writing. Take control today. Don’t let AI be your voice. Use your own voice. Your voice is what leads to better writing, more powerful writing, writing that moves people, writing that sells. This is a public episode. If you'd like to discuss this with other subscr...

I wanted to take the time to introduce you to a new series I'm doing of Instagram videos (which I will also share on other social media websites). In this new series I will talk about why you should write a book. Note: there are many good reasons to do so. And I will also talk about how you should go about marketing your books. So, I’m going to be doing short videos, one or two minutes long, every...

In an hour-and-a-half Meetn session, John Kremer answered questions from book authors on his birthday (76 years old as of January 16, 2025). Here are a few of the show notes from that session: Meetn.com Meetn.com is a less-expensive alternative to Zoom, with more capabilities. Rick Raddatz is the founder and CEO of this service. Stream Simultaneously to Multiple Social Media Platforms — Meetn gran...

If you subscribe to Microsoft Office, you have access to the new Microsoft Clipchamp program for creating videos using AI, images, videos, and text to speech. Above, I showcase a text to speech video I created using the words and image from my previous newsletter. To create this video, I used Microsoft Clipchamp. Check it out! Book Marketing Success is a reader-supported publication. To receive ne...

Host a Podcast and Be a Podcast Guest! John Kremer : Every author should have a podcast. I still believe that. I've been promoting it for a long, long time. I still really believe that because I think podcasting is one of the most powerful tools you have for getting the word out about yourself. The neat thing in today's world, it's easy to create a combined audio-video podcast that you can syndica...

The first secret of success is very simple: Tell the truth. That is how you build relationships with potential customers. This first secret does not change, no matter how successful you become. You must always tell the truth . — John Kremer, author of 1001 Ways to Market Your Books Truth is the easiest thing to sell . — Daymond John The secret of change is to focus all of your energy, not on fight...

Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year. Viewers retain 95% of a message when they watch it in a video compared to 10% in text. More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024....

I’ve just completed a new book, A Is for Asterisk * - An A to Z Guide to Punctuation and Related Symbols (from the new ABC Book Series). According to the grammar experts, there are either 14 or 16 primary punctuation marks, but there are also mathematical operators, newly invented punctuation marks, emojis, and other symbols that are becoming popular as people write and post to social media. This...

One of my readers shared another key idea for back cover copy: testimonials. Linda Condrillo had a suggestion for the back cover: Visualize what you want on the back cover—including rave reviews from prolific authors. Then send your final (perfect) manuscript to those authors, or other prominent people you admire or even know. Ask them to write a review for your back cover (and also have a sample...

First, a few notes from yesterday’s podcast episode. 1. The author of Power and Petroleum died shortly after I reviewed her back cover copy. Apparently her book was never published. 2. I write promo copy for all authors, no matter where they are on the political spectrum. My job is to write great copy for any author who hires me to copywrite for them. Here’s my copywriting on environmental policy...

As you may know, I critique book covers as part of the consulting services that I offer. A number of years ago I had the challenge of reviewing a number of book covers for a client. One of the books was titled Power and Petroleum . Now, the front covers of the books were okay, but the back cover copy was terrible. In this episode, I’ll critique the back cover of Power and Petroleum . First, the ti...

I’ve just published a new book on why you should write a book. It’s called The Book Authority Guide on Why You Should Write a Book by John Kremer. It’s now available on Amazon in Kindle ebook format ($2.99), paperback ($12.99), and hardcover ($19.99). But you can get the book free as a PDF by clicking here: https://bookmarketingbestsellers.com/wp-content/uploads/The-Book-Authority-Guide-on-Why-Wri...

I just loved this video I created and then pinned to Pinterest: It combines a testimonial video from Jack Canfield along with a gif of my 1001 Ways to Market Your Books . I think it’s fun. “We love  1001 Ways to Market Your Books . We followed it to the letter. Without his book, we wouldn’t be where we are today at the top of the bestseller list.” — Jack Canfield, co-author,  Chicken Soup for the...

On January 16, 2024, John Kremer hosted his 75th Birthday Bash with a Book Marketing Q&A session. In this session, he answered participant questions on marketing books, publicizing books, and more. Sources: https://www.bookauthorauthority.com and https://www.bookmarketingbestsellers.com Free Book Offers Five of the participants in the Q&A webinar made free offers to anyone listening in. Here are t...

In mid-December, Judith Briles and John Kremer recorded a podcast episode on How to Market More Books in 2024. I thought I posted this last week but, alas, the tech zombies chewed it up. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

To celebrate my quarter century on Earth (75th birthday!), I’m hosting a free Q&A session on marketing, promoting, and selling your books. What? - John Kremer’s Birthday Bash Q&A on Book Marketing When? - Tuesday, January 16th at 4:00 p.m. Pacific, 7:00 p.m. Eastern Where? - https://meetn.com/bookmarketingsuccess (nothing to download, just come to the website and join the meeting) Join me tomorrow...

The key to getting what you want is really simple. If you want love, you have to give love. If you want happiness, you have to give happiness. If you want abundance, you have to share abundance. If you want money, you have to give money. But there is one caveat. You can't give with larceny in your heart. You can't give with an expectation of reward. You must give with a generous heart. You must gi...

You can make anywhere from $5,000 to $150,000 before your book is published if you know just a few secrets. Here are four ways that you can make money before your book is published. One, you can coach or consult . Focus on the topic of your book. You can make anywhere from $30 per hour up to $1,000 or even $2,000 per hour. I charge $600 an hour for my consulting and I get it. Two, you can make bul...

Last month I reported the results of just one pinned image I shared via Pinterest on August 21, 2023. Since that time, the pin has received more than 4 million impressions! Yup, that’s correct: over 4,000,000 impressions. In fact, the pin has received 4,150,000 impressions and counting! Plus, it has generated 115,070 clicks (interactions) as well as 19,810 saves and, most important, 19,110 clicks...

Several weeks ago I shared the story of how Terry McMillan promoted her first novel, Mama , when her New York publisher failed to do much for her book. If you remember, the key action she took was to promote her book to more than 3,000 bookstores, libraries, organizations, and other groups. My question to everyone who listened to that episode of my podcast: Did you act on this advice? Did you cont...

In marketing your book, product, or service, you can't be afraid to approach famous people or busy people or even untouchables. It's better to go out of your comfort zone and out of your way to reach out to people. It's even okay to be strange. We're all strangers until we are friends. Why not take the chance today and make some new friends? Reach out to a stranger and make that person a friend. T...

Today I want to talk a little bit about what really matters in marketing a book. And I'm going to do it by telling a story that I've told before, but apparently people haven't gotten the message. So I want to tell it again. It's a story about Terry McMillan, now a bestselling novelist who had several movies done with Waiting to Exhale and How Stella Got Her Groove Back . But her first novel was pu...

Five days ago I shared the results of one of my most popular pins during the past two months. See the detailed results in the graphic below: In the first 60 days of this pin ( https://www.pinterest.com/pin/57983913939285987 ), it received 2.1 million views, 67,860 pin clicks, and 11,250 visits to my main website at https://www.bookmarketingbestsellers.com . Well, I just checked the Pinterest stats...

Pinterest has sent more than 11,000 people to my main income website ( https://www.bookmarketingbestsellers.com ) in the past 60 days. How did Pinterest do that? Because one of my pins has gone viral during the past two months. It has received more than 2 million impressions in that time. 1.4 million views in the past month and more than 2.1 million views in the past 60 days: And here are the Pint...