Book Marketing Success Podcast

There’s no better way to build and nurture a career than to start by writing a book. Books open doors. Books get respect. Books get you promotions. And books get you job offers, again and again. Website: https://www. ProToPublished.com Website: https://www. BookMarketingBestsellers.com Website: https://www. BookAuthorAuthority.com Book Marketing Success is a reader-supported publication. To receiv...

Books are the best business card you can carry. Your book is a business card on steroids. You can create a very big business card that will get the attention of your customers and prospects. That is how you create more business and more sales in everything you do. Website: https://www. ProToPublished.com Website: https://www. BookMarketingBestsellers.com Website: https://www. BookAuthorAuthority.c...

The best way to develop great customers is to give your book to prospective customers. Those prospects who read your book and like it will become your best customers. Just write a book that answers the top 20 questions that prospects ask you again and again. Prospects always ask better questions after reading a book. If they ask the right questions, they will hire you and keep hiring you. That’s t...

The following story is taken from a tweet a few days ago sent out by The Redheaded Troublemaker ( https://x.com/try2underit ). I’ve Been Banned from Tractor Supply Yesterday I was at my local TSC store buying a large bag of my dog’s food for my Australian Cattle Dog. I was in the checkout when a woman behind me asked if I had a dog? What did she think I had an elephant? So, since I’m retired and h...

I recently saw a viral video featuring the strategies dogs use to get snacks from their humans (see the video here: https://www.myincrediblewebsite.com/dogs-know-how-to-manipulate-humans-for-food-food-food ). With the right techniques, almost any person can be persuaded to share their meal. Here are a few of the most effective strategies of dogs, along with my comments on how anyone can entice any...

The tips for today’s podcast came from a recent Time magazine article on 5 Ways to Make Small Talk When You Have Social Anxiety. Practice in low-stakes settings. Start by speaking at your local library, bookstore, Rotary Club, or a friend’s house (or your own). Script some go-to phrases. Practice telling some stories from your own experience. Use the echo technique. Encourage your audience to ask...

The above video was created from a Microsoft PowerPoint presentation created with the help of Microsoft Copilot. It essentially expanded on the presentation I created in the last video (based on an article by Jamie K. Wilson, The Death of Enchantment) . I was actually, for the most part, disappointed with this creation—too abstract, almost devoid of life. But I thought you should be able to compar...

The following is excerpted from an article by Jamie K. Wilson, The Death of Enchantment ( https://pjmedia.com/jamie-wilson/2025/08/26/the-death-of-enchantment-why-hollywood-no-longer-holds-us-n4943034 ). The spell of story is not complicated, but it is sacred: Trust the writer. Trust the director. Trust the story to carry its own truth. And most importantly: Trust the viewer. Hollywood has forgott...

Introduction I discovered another AI app that you can use to create slide show presentations (and videos like the one above). The app, Microsoft Copilot, allows you to create slide shows using PowerPoint. Both Copilot and PowerPoint are part of a Microsoft 365 subscription ($99 per year, personal edition). I started with three lines of information, as shown below. I entered these lines into the Cr...

I discovered a great AI app that you can start using for free and then pay $5.00 per month for an upgrade. This app, Gamma ( https://www.aippt.com ), allows you to quickly create slide show presentations. And then use the presentation to create a video like the one above. I started with three lines of information, as shown below. I entered these lines into the Gamma app and within a few minutes, G...

In a column for PJ Media, publicist and novelist Scott Pinsker wrote that there are no happy endings. As readers and listeners, we never want a good story to end. Here is what Scott wrote: One more time: There are no happy endings! After all, when a story is truly great, we don’t want it to end. We need the story to go on and on forever — and for the adventures to continue. When it’s finally time...

The following tips are adapted from an article in Woman’s Worl d magazine. Trust your vision . A sense of independence sparks unique visions. Balance wonder and rigor . Daydream a little. Relax to spark your wonder. Then focus on the details. Tap into positivity . Reveal your passion. Study: People who write for the joy of it produce more creative work. Unleash your inner child . Having fun spurs...

Why give away your books when you can sell them instead? Here are ten reasons why you might want to give away your books as a strategy for making more sales of everything you have to offer. 1. Entice People to Action. If you want a potential customer to act, you can give them a free book as an enticement. Many websites offer free reports or books to encourage people to sign up for their newsletter...

Judith Briles, The Book Shepherd, and book marketing expert John Kremer deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: Overall strategies to leap forward. Why every author should have a newsletter. Tips for creating your own Summit and why you should. How to start your marketing offli...

John Today I'm interviewing Connie Bennett, author of I Blew My Diet, Now What? She's going to tell us a little bit about how to get to speak at a TEDx event. TEDx is a local event produced in different cities around the country. TEDx talks are a really great opportunity to expose you and your book to a book buying audience. Connie I'm an author and I've been a long-time fan of yours since my firs...

How can you tell if you’re a professional writer? Professional writers do three things: 1. They don’t write anything until they’ve sold it. 2. They sell their work more than once. 3. They write every day without fail. That’s it. That’s how you become a professional author. Are you professional? Or are you an amateur? Now you know how to tell which you are. Be honest. Book Marketing Success is a re...

I'm sharing a note from somebody that I'm newly following on Substack, Yana G.Y. I've been doing episodes about stories lately. And the key thing about stories is you've got to be real. You've got to be human. The title of this episode is The World Needs More Humans . The subtitle is Are You Ready to Write Relatable, Raw, Vulnerable? And here's the note that Yana G.Y. shared, I believe, earlier to...

Do you have a nonfiction book out now or one coming out soon? If so, you’ve probably wondered, "How can I sell as many books as possible in the limited time I have?" After working with more than 15,000 non-fiction authors and helping launch such bestsellers as Rich Dad Poor Dad and Chicken Soup for the Soul , my friend Steve Harrison has learned what works (and doesn’t) when it comes to selling bo...

The following is excerpted from a newsletter Guy Kawasaki, the Apple and Canva evangelist, sent out about a week ago. I love his advice. I’d recommend you follow it when appropriate. Facts tell, but stories sell. If you want to change someone’s mind, skip the data dump and share a story that resonates emotionally. When I was evangelizing the Macintosh, I didn’t just talk about specs—I told stories...

I'm correcting something that happened yesterday on Easter. Some people had trouble downloading the book, How to Write a Bestseller in 30 Days or Less: 111 books you can write fast — with examples . So I switched the book from being a Word document to a PDF document. That should make it a lot easier for you to download. This is the link to download the document now as a PDF: http://bookauthorautho...

I want to introduce you to my new book, Write a Bestseller in 30 Days or Less: 111 books you can write fast — with examples . This week, I'm making a special offer. You can download the book for free at this URL: https://bookauthorauthority.com/the-book-authority-guide-on-what-to-write . That link will give you an immediate download of the book as a Word document so that you can play with it if yo...

Drop Everything and Read Day is coming up on April 12th! Get ready to celebrate! D-E-A-R Day , which stands for Drop Everything and Read, is a national celebration of reading designed to remind families to make reading a priority in their lives. It's celebrated every year on April 12th, which is the birthday of Beverly Clearly, the author of the Ramona books. A main feature of the Ramona books was...

I encourage you to think about telling more stories — to entice people to read your books, to interact with you on social media, or to become an advocate for you. The more stories you tell, the more listeners will become involved in what you have to teach and what you have to share. All good stories are alike in that they are truer than if they had really happened and after you are finished listen...

Folks say that the best stories of the South are written in recipes ; you hear it so much it begins to sound like just something to say. But I have seldom listened to my people speak of the past without talking, sooner or later, about chicken. We honor people with it. — Rick Bragg, humorist and storyteller Almost every great culture tells incredible numbers of stories through the foods that they s...

Today, I want to share something from Dan Nikas, who's the founder of GearBunch. He said, My journey from Detective Sergeant to founding GearBunch, an e-commerce brand that hit nearly $5 million in its first year, has taught me the importance of authentic storytelling. When you tell a story, tell it authentically. Tell a real story and tell it from your heart. Tell it from what you actually have e...