Book Marketing Success Podcast

I was recently invited to do a podcast interview with another author. But, when I tried to give her some kind critiques of her book cover (something I do as a paid consultant all the time), she turned me off completely. She decided not to interview me and essentially stopped talking to me. I didn’t mean to offend her, but I obviously did. I was just trying to be helpful. There were what I consider...

In 2020, almost $68 billion was spent on cosmetic surgery in the U.S. That same year, only $25.7 billion was spent on books. What does that say about our priorities in this country? One thing it says is that we place more value on looking good versus thinking well. In marketing your books, you might be able to take this comparison between looking good and thinking well to promote your book more ef...

In this episode, I want to talk a little bit more about creating Pinterest videos and TikTok videos from YouTube videos. Here's an example of one that I just imported. One of the criticisms I got from one of the listeners was that, well, you're distorting way too much. And as you can see in this one that I just imported, that it clearly is distorting people. Some videos you could get away with dis...

Today I want to show you how you can take a talking head YouTube video formatted in horizontal format and make it into a vertical Pinterest or TikTok video. I showed you one example where basically you took a video and you stretched it to fit in a vertical PowerPoint template. I'm going to take a talking head YouTube video that I just made and I'm going to bring it into a PowerPoint template. As y...

In this episode, I'm going to show you how to take a typical YouTube video, 1280 pixels wide by 720 pixels tall, and turn it into a TikTok video that's 1080 pixels wide by 1920 pixels tall. First I show you a sample of a video I created for YouTube. Then we’re going to use PowerPoint to take that YouTube video and make it into a TikTok video. Now, I have PowerPoint open, and what you do is select...

We are all descended from kings. You got to live your own life. Be your own man . — Carl Elias’s stepmother in Person of Interest TV series John’s book marketing tip : I love this idea. We must all feel like we are worthy of being kings and queens and emperors and more. Market your book like you are the greatest author around, worthy of the attention, worthy of the sales, worthy of the impact your...

Find something you love to do, and figure out a way to get paid for it, and you will have a third of your life kind of solved . — Dennis Quaid, actor John’s book marketing tip : Writing books (and selling them) are a great way to spend a third of your life. If you love writing and sharing, become an author. But don’t become a silent author. Do something every day to sell what you write. And a few...

Lazy is a very strong word. I like to call it selective participation . — Snoopy and Woodstock John's book marketing tip : You can't be lazy in marketing your books, but you can be selective in what you do. And you should be selective. Do the things you love to do in marketing your books. Do the things you can afford to do. Do the things that you have time to do. Note: You can't do everything, so...

Join Gerald Leonard, John Kremer, and Celeste Jonson for a Book Launch Streaming Event! On August 1st, we hosted two book launch events streamed live to LinkedIn, Facebook, YouTube, and StreamYard. We answered questions about Gerald’s new book A Symphony of Choices and the book's relevance to business leaders, evidence of the book’s effectiveness and unique value, as well as how the book addresses...

Today, I’m featuring a podcast episode from Amy Porterfield of Online Marketing Made Easy. Listen in! Imagine this scenario. You’re an author who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals. But the thing is, you’re starting to get the feel...

Listen in as John Kremer, author of 1001 Ways to Market Your Books , and Judith Briles, host of Your Guide to Book Publishing , discuss what you should do for 2023, 2024, and beyond to better market your books! Your takeaways include: More book marketing tips for 2023 to start doing now Why your core message is an essential component in your book marketing How to take advantage of being a featured...

A year ago I wrote the following post in answer to a question from several authors. Last week I decided to test the post below against a number of websites that claim to be able to tell whether a blog post, article, student paper, or other writing was written by a human or created by an A.I. engine. Below my blog post, you’ll see the results of my little experiment on the questions: Am I a human?...

In this podcast episode, John Kremer interviews Mustafa Ammar, author of Time to Move On: The 7 Career Myths Keeping You from Finding Your Dream Job, And What to Do About It. It’s never too late to pursue your dreams—you just need to know when it’s time to move on. Welcome to the future of working: career shapeshifting . Career shapeshifters pursue life on their own terms, based on their individua...

This first-time novelist forced her publisher (against their normal practice) to reprint her book twice within six weeks of the novel’s release. The novel became a New York Times bestseller, won the Doubleday New Voices in Fiction award, and also won an American Book Award from the Before Columbus Foundation. Her subsequent novels became #1 New York Times bestsellers, sold millions of copies, and...

This first-time novelist forced her publisher (against their normal practice) to reprint her book twice within six weeks of the novel’s release. The novel became a New York Times bestseller, won the Doubleday New Voices in Fiction award, and also won an American Book Award from the Before Columbus Foundation. Her subsequent novels became #1 New York Times bestsellers, sold millions of copies, and...

A secretary at an insurance agency in a small Midwestern state self-published a book and then did one thing, over and over again, for more than a year—something that any book author can do as well. She ended up selling over 30,000 copies of her book in that first year and then went on to become the bestselling book author on the QVC home shopping channel, selling well over a million books. Who was...

A secretary at an insurance agency in a small Midwestern state self-published a book and then did one thing, over and over again, for more than a year—something that any book author can do as well. She ended up selling over 30,000 copies of her book in that first year and then went on to become the bestselling book author on the QVC home shopping channel, selling well over a million books. Who was...

If you have trouble asking people for money, don't ask for the green stuff. Ask for the beautiful purple Australian dollars—with flowers! Always ask people to pay for your book or other content. Yes, you can give some content away for free, but the really good stuff you should charge for. People value the content they pay for. And, when people discover good things, they like to share those good th...

One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short stories—something that any other book author can do. Who were these authors? What was the title of their book? And what was the one thing they did faithfully every day for one year? Jack Canfield and Mark Victor Hansen were the authors. Chicken Soup for th...

One year before their book became a New York Times #1 bestseller, two authors committed to doing one thing to promote their collection of short stories—something that any other book author can do. Who were these authors? What was the title of their book? And what was the one thing they did faithfully every day for one year? Follow me at . . . GoodReads: https://www.goodreads.com/author/show/173511...

Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a better book. Who was this author? And what were the two key steps he took to make his book a bestseller? Dan Gookin was the author. DOS for Dummies was the book. What two steps did Dan take to make his book a bestseller? First, Dan created a brandable and m...

Before publishing his book with an independent book publisher, this author took two key steps—two steps that any author can follow to create a better book. His book became a New York Times bestseller and formed the basis for a series that has sold over 700 million copies. Who was this author? And what were the two key steps he took to make his book a bestseller? Want to know more? Listen in to tom...

For writers and authors looking for inspiration for your next book, your next story, your next podcast episode, your next blog post, your next social post, or your next talk, here are a few sources of inspiration . . . 34 places to look for inspiration . . . In the music you hear and the songs you sing Through the lens of a camera In a great neighborhood bookstore In a garden where you can dig for...

Where Do Author Ideas Come From? Here are a few of the activities that book shepherd Judith Briles identified recently as tools for coming up with great ideas for books, blog posts, podcast episodes, webinars, and more: Goofing off. Doodling. Watching a movie or TV show. Listening to a podcast or a radio show. Reading an article. Showering or hot tubbing. Daydreaming. Hiking or taking a walk. Gett...

When the Shelf Awareness Pro newsletter interviews book authors, they often ask them to complete the following instruction: Handsell readers your book in 25 words or less: That’s how many words you generally have to tell someone about your book as you ride down a hotel elevator. Hence, the name, an elevator pitch. Here’s how Amber Brown and Danielle Brown described their new thriller, Someone Had...