Bob Cargill’s Marketing Show

Episode 161 - Attracting the Attention of your Audience If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple. And in this day and age, it's more difficult than ever to stand out among the competition and clutter, to get people to notice what you have to offer them. However, I couldn't help but notice a truck re...

Episode 160 - What's Your Current Situation?  What's your current situation? That's a thing on social media...telling people where you are and what you are doing now. You may already know that and even do that in your personal life, share your current situation with those who follow you on social media. But do you do that in your professional life? Documenting your days in real time is an easy and...

Episode 159 - Be Like Kevin Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about him today. I want to talk about how great he is on social media. Brands, businesses, professionals, people...everybody likes listening to Kevin and his legendary band perform, right? But n...

Episode 158 - Making My Book with Maria Antonia Silva and Morgan Hume  In this episode of my podcast, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book,  Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in...

Episode 157 - Using Twitter Spaces in a College Classroom Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this Space - a discussion about what's new in social media - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partoo...

Episode 156 - Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Melissa is from the Iowa chapter, Bob is from the AMA Boston chapter), Melissa Merrifield, about marketing, networking, empathy, authenticity and much more.  About Melissa Merrifield (fro...

Episode 155 - The 6 Ps of Retail Marketing There are four Ps of marketing...product, price, place and promotion. All are equally important. When it comes to retail marketing, though, there are two additional Ps, presentation and personnel. How you execute with regard to all these Ps can make a difference between success and failure for your brand or business. Many retailers are struggling in this...

Episode 154 - The Importance of Engaging Your Audience  Do you know the song, We Will Rock You, by Queen? Of course, you know the song! It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene in the movie, Bohemian Rhapsody. It provided Queen with a ridiculously awesome opportunity to engage with their audience. I used that song in my marketing class...

Episode 153 - Don't Be Stuck for Content Stuck for content? Not sure what to put on social media? Share what you're doing on the job. Show off your knowledge and expertise. Take pictures behind the scenes. Record what you're working on with your colleagues. Don't worry about it. Don't sweat it. Don't think that everything published on social media has to be created from scratch. There are plenty o...

Episode 152 - Marketing, Personal Branding, Leadership and More with Richard Conner  In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Richard is from the Southern Connecticut chapter, Bob from AMA Boston), Richard Conner, about marketing, personal branding, leadership, running and much more.  About Richard Conner (from LinkedI...

Episode 151 - The Growing Need for Content Content marketing is only going to grow in importance. Consumers want to hear from companies on a regular basis. Not so much about what you have to sell to them, though. No, they want to see what's going on behind the scenes. They want to get to know the softer side of businesses and brands. They want to get to know you as human beings. So, use social med...

Episode 150 - The Personal Brand In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over , one of those things being to place "more intent on the personal brand." That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and...

Episode 149 - Empathy in Marketing with Pat Timmons In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to marketing professional and author, Pat Timmons, about his new book, Feel Something, about empathy in marketing and how understanding the feelings of your audience members can help you level up each phase of the buyer journey.  About Patrick Timmons Patrick Timmons is a “sw...

Episode 148 - Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the different businesses she runs and how she uses social media so effectively to stay in front of her constituents. At one point durin...

Episode 147 - Reading, Writing, Arithmetic and Social Media  It used to be reading, writing and arithmetic. That's what was taught in grammar school. I think it should now be reading, writing, arithmetic and social media. I'm serious. Social media is how more and more people communicate in this day and age, especially young people. If we teach students how to use social media at a young age, we wi...

Episode 146 - Putting Yourself Out There on Social Media Unless you're a big brand or a celebrity, to be effective on social media means to put yourself out there. That's the SOCIAL in social media. You have to be willing and able to share content frequently that is educational, enlightening, entertaining even. You have to show the personal side of what you do for a living, not just the profession...

Episode 145 - If I Were a Business or a Brand with the Budget If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends. The content they create and share would be educational, i...

Episode 144 - The Tree That Falls in the Woods  Don't be like the tree that falls in the woods, yet it doesn't make a sound because nobody is around to hear it fall. After all, you want to be heard - loud and clear - on social media. You want to make some noise. You want people around you to hear what you have to say. You want an audience.

Episode 143 - What Can You Do for Social Media?  What do you need to do to get social media to pay off for you? Sorry to disappoint, but it doesn't really work that way. It's what you need to do to make sure that social media pays off for those on the receiving end of your messages. If the content you have to share on LinkedIn, Twitter, Instagram, TikTok and the like is educational, entertaining,...

Episode 142 - New Belgium Brewing's Torched Earth Ale Would you ever make a good product into a bad product? Why would you do such a thing? Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important is...

Episode 141 - Ubiquity, Frequency and Quality on Social Media I am asked quite often about using social media for business. Many brands try. Many brands fail. Many brands don't even give it a shot. Using social media successfully as a business takes time, talent and tenacity, frankly. It's not easy. You need to be ubiquitous, conspicuous in your presence on as many channels as possible. That's my...

Episode 140 - Satisfying Your Audience's Needs, Wants and Demands Can you meet, if not exceed, your audience members’ needs, wants and demands? That’s what it takes to be successful in marketing and sales. That’s what it takes to be successful in business, period.

Episode 139 - Preach Like Chynna Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouTube, too, with her ridiculously awesome series, California Preachin’. To say she’s carefree and extemporaneous in her DIY videos - sharing what’s on her mind about her religious faith, family life and more - would be an understatement, but that’s how...

Episode 138 - Twitter Spaces, Customer Experience and More with Brian Hurst In this episode of my podcast, Bob Cargill's Marketing Show, I talk to Brian Hurst, who is a colleague of mine on the volunteer social media team for AMA Boston. You can follow Brian on Twitter... here https://twitter.com/BrianHurst01 About Brian Hurst (from Brian's LinkedIn profile)... Experienced Customer Service Represe...

Episode 137 - The Four Ps of Marketing The four Ps of marketing have been around for a long time, but they are as relevant today as ever. The four Ps of marketing are product, price, place and promotion, otherwise known as the marketing mix. Ideally, what you have to offer your customers and prospects has all of the four Ps going on, but yes, of course, sometimes your offerings are stronger in one...