Bob Cargill’s Marketing Show

Episode 136 - Authenticity on Social Media  Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real. It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so...

Episode 135 - Jump on the Social Media Bandwagon Before It's Too Late Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here… https://bsquared.media/social-media-primary-commu...

Episode 134 - Marketing, Social Media, Healthcare and Teaching with James Gardner In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour.  While our conversation covered everything from marketing to social media, teaching to technology, healthcare and more, this is the quote of his I want to leave you with today be...

Episode 133 - Put More Emphasis on the Social in Social Media Put more emphasis on the social in social media and you'll be more successful on social media. It's as simple as that. But you know and I know that being social takes time. Being social isn't easy to automate. Being social doesn't necessarily scale. Being social on social media, however, is a secret to success. Chime in personally from...

Episode 132 - Marketing is Every Employee's Job  I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and empowerment, of course, for which the company’s marketing team should be responsible. But once they’re properly trained, they can help amplify their employer’s messaging,...

Episode 131 - PR and Corporate Communications with Maura FitzGerald In this episode of Bob Cargill's Marketing Show, Episode 131, I talk to Maura FitzGerald, Co-Founder and Partner at V2 Communications, a Boston-based public relations and digital communications firm. During our conversation, we touch upon the challenges that businesses have faced during the pandemic, the importance of a solid inte...

Episode 130 - The Language of Global Marketing with Wendy Pease In this episode of Bob Cargill's Marketing Show, episode 130, Wendy Pease and I talk about her new book, The Language of Global Marketing - Translate Your Domestic Strategies into International Sales and Profits. We talk about why companies would want to go global, how companies can go global, which companies have gone global successf...

Episode 129 - The Free Offer Works Wonders  Giving something away for free is a great way to get people’s attention. It’s one way to introduce what you have to offer to a new audience. When I had my own small business in the ‘90s, I gave away 50 half-pound bags of ground gourmet coffee to a list of prime prospects as a way of drawing interest in my marketing services. I told those on the receiving...

Episode 128 - Marketing Isn't Difficult  Marketing isn’t difficult if those on the receiving end of your messages know that you care about them. If those messages are cold, impersonal, calculated and repetitive, they will see right through you and ultimately ignore you. If you’re listening to them, engaging with them and supporting them, they will gravitate towards your brand and everything you ha...

Episode 127 - The Social in Social Media Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them...

Episode 126 - Involve Your Audience as a Marketer Back in the day, early in my career, I learned the importance of involving my audience as a marketer. I worked at Meredith Corporation in Des Moines, Iowa. As a copywriter, my job was to write direct mail packages on behalf of the company's roster of magazines, convincing those on the receiving end to subscribe to them. One technique we used was to...

Episode 125 - The Emotional Connection You Make with Your Audience Marketers, advertisers, brands, businesses...it's not just about the products or services you have to offer your audience, it's about the emotional connection you have with them. Kudos, props and congrats to Anheuser-Busch for reinforcing this very important point in their ridiculously awesome ad for simply getting together over a...

Episode 124 - Purpose-Driven Branding with Katie Burkhart In this episode of Bob Cargill's Marketing Show, episode 124, Bob talks to Katie Burkhart about purpose-driven branding, marketing, social media and much more.  About Katie Burkhart Katie Burkhart is a builder, founder, and communicator. Defining matter as equal parts strategic and positively impactful, Katie started by founding Matter 7 ,...

Episode 123 - What's What in Social Media with Angela Pitter In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more. About Angela Pitter Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing consultancy. LiveWire Collaborative helps business owners and executives to tap into digital marketing solutions that unleash their...

Episode 122 - Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond In this episode, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry...

Episode 121 - Nobody Trusts Anybody Anymore Nobody trusts anybody anymore. At least that's how it seems. I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/ ​, one of which had to do with the erosion of public trust. Unfortunately, this lack of trust can have a negative impact on the success of your marketing and...

Episode 120 - Being Incessant on Social Media Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there. In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how...

Episode 119 - Put on a Show Chris Brogan is on to something. In an article he recently published on LinkedIn (https://www.linkedin.com/pulse/why-im-changing-my-title-showrunner-2021-chris-brogan/), he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a ma...

Episode 118 - Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane In this episode, I talk to Karen McFarlane, founder and CMO of Kaye Media Partners and President of AMA New York - the American Marketing Association's New York chapter - about marketing, advertising and social media, specifically TikTok. We also have a great conversation about social justice and the importance of Di...

Episode 117 - Being Inspired and Impressed by Debbie Bean In this episode of my marketing show, I don’t talk about marketing at all. Instead, I talk about overcoming challenges and coping with crises with a friend of mine from Franklin, the town in which I grew up, Debbie Bean. Debbie, 66, has experienced more than her fair share of health issues, the most severe being the loss of her hands and fe...

Episode 116 - The Secret of Success in Marketing and Elsewhere   Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives.   Yup. Think more about others and less about yourself. It's that easy. That’s the secret to success in marketing, the field in which I earn my livelihood, in business in general and in life itself.   When yo...

Episode 115 - A Few Words about Marketing with Chris Russo In this episode, I talk to Chris Russo, principal at Russo Strategic Partners, about marketing, social media (TikTok in particular) and much more.  Bio: Chris Russo is a brand strategist, content creator, and partnership builder. As principal of Russo Strategic Partners, Chris specializes in helping brands elevate their online presence thr...

Episode 114 - A Few Words about Marketing with Amanda Baier In this episode, I talk to Amanda Baier, the Director of Marketing Communications for Vecna Robotics in Waltham, Massachusetts.  About Amanda Baier Amanda Baier is the Director of Marketing Communications for Vecna Robotics. She is responsible for corporate communications, including the internal communications, sales support, and the plan...

Episode 113 - A Few Words with Robert Lee and Matt Haas  In this episode, I talk to Robert Lee, videographer, and Matt Haas, YouTube expert, about their weekly livestreaming show, #VerboseWednesdays. We also address a number of topics and issues related to marketing, social media and much more.  About Robert Lee  Prior to founding ShaLaLaLa, I've spent over 20+ years of experience in direct market...

Episode 112 - Activate Your Audience  When you put on a special event, encourage everybody involved to talk about it on #SocialMedia , especially the members of your audience. Ask them to share content about your event before, during and after it, amplifying the reach of whatever you have to say or do to an exponentially larger number of people. It’s good for you. Not only are you getting implied...