Bob Cargill’s Marketing Show

Episode 186 - Social Media is a Level Playing Field Social media is a level playing field on which anyone can win. Sure, it helps if you're a big brand or celebrity, but theoretically, anyone can make a big splash here, there or anywhere else on social media and attract a large audience. Share your journey and document your day. Take people behind the scenes. Take them along for the ride. Believe...

Episode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's B...

Episode 184 - How Can Your Products and Services Bring People Together? Brands and businesses, marketers and advertisers, how can your products and services bring people together? That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia." It's a very entertaining and enjoyable spot, if you ask m...

Episode 183 - Personal Branding: Encourage People to Take Pictures of You A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay w...

Episode 182 - Are You a Double Threat on Social Media? It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on...

Episode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free Emer...

Episode 180 - Answering Questions about Social Media from Northeastern University Grad Students In this episode of my podcast, Bob Cargill's Marketing Show, I take a few great questions from the wicked smart, ridiculously awesome students in the course on social media I teach at Northeastern University. We talk about how the emergence of AI (Artificial Intelligence) has changed how we create conte...

Episode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and...

Episode 178 - A Great Football Coach, A Great Personal Brand Deion Sanders. Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great personal brand, too. He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always o...

Episode 177 - Personal Branding, Marketing Trends, Social Media and More  In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston ( https://www.amaboston.org/ ) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media), perso...

Episode 176 - Let Go of the Message  Many people, for personal and professional reasons, are afraid of letting go of the message on social media. Yet ironically, if they shared what they had to say loosely and liberally on social media, chances are the message - THEIR message - would reach more people, people they might not have reached otherwise. So letting go of the message can be a good thing o...

Episode 175 - Lift Others Up on Social Media I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how...

Episode 174 - Threads, AI, Personal Branding, Church and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing. I talk about the new app, Threads, the fastest growing app in history, which I am not as enamored with - at least not yet - as you might imagine. I also address the fact that AI...

Episode 173 - Teaching, PR, Inspirational Stories and More with Kim Ring  In this episode of my podcast, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University.  About Kimberley Ring Allen Kimberley Ring is the founder of Ring C...

Episode 172 - The Boston Marathon, a Megaphone, Weather Forecasts and More  In this episode of my podcast, I talk about a number of topics related to social media and marketing. Using the finish line of the Boston Marathon as an example, I point out the importance of creating social media places for your audience members to take pictures for sharing online. I compare using social media to speaking...

Episode 171 - The Importance of Having a Personal Brand People are always questioning the importance of having a personal brand. Why do I have to be on social media on a regular basis? Why do I have to share content about myself and what's going on in my my personal life and professional lives? I don't want to be a public figure. I just want to keep things to myself. Well, hey, that's okay. That's...

Episode 170 - Selling Ice Cream, Attending Church, Teaching Marketing and More In this episode of my podcast, I talk about everything from an autobody shop in Florida to a dog walker in Boston, driving an ice cream a long time ago to running the Boston Marathon next month, attending church in my hometown to teaching college students in Boston. Listen in to a good half hour of stories, lessons, tip...

Episode 169 - Making It a Pleasure, Not a Pain, for Your Customers and Clients I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing...

Episode 168 - Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan In this episode of my podcast, I talk to Casey Mohan-Schulz, VP, Qualitative Insights & Strategy at CMB, a full-service custom market research and strategy firm in Boston, and President of AMA Sacramento Valley in California.  About Casey Mohan Casey leads CMB’s qualitative practice and brings over a decade...

Episode 167 - Social Media, Samuel Adams and More In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Marathon again this year, the 15th time I have run this historic race for a charitable cause. I then share my feelings about how much I love teaching, something I've been...

Episode 166 - How to Crush It on Social Media with Kris Bryant In this episode of my podcast, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant https://crushitwithkris.com/, about personal branding, marketing, TikTok and much more.     

Episode 165 - Embrace Technology Now This time around, I talk to you about the importance of Lesson 12 in my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, which is "Embrace Technology Now." Turn up the volume. And enjoy.

Episode 164 - My Marketing Monologue  In these 30+ minutes or so, I talk about my teaching, a great presentation I saw by Google's Head of Industry, Don Batsford, recently at an event co-sponsored by Suffolk University and the American Marketing Association Boston, some good example of brands that have successfully "humanized" themselves and the need for all of us as human beings to be good to eac...

Episode 163 - Carhartt: A Great Brand in More Ways Than One Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-lasting, but also because the brand itself is just so damn cool. I mean, I feel like I'm always seeing the logo somewhere on what people are wearing, from complete stra...

Episode 162 - The Dairy Queen Brand Extension My wife, Barbara, and I recently had lunch recently with my mom at the same Dairy Queen in Bellingham, Massachusetts that my family went to back in the day. Only now it is a Dairy Queen Grill & Chill, not just a place to get soft-serve ice cream, milk shakes and other frozen treats. Talk about a big brand extension. I mean, this company has been around...