Mustafa Sultan, MD
Big Picture Medicine
The health entrepreneurship podcast — focusing on big picture stuff. Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show. Get in touch: pod@musty.io
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Episodes
#141 $1.1B exit... then a MedTech with 12mo of runway called — Joe DeVivo (Butterfly Network) 27.05.2026 1:00:51
Part 2 with Joe DeVivo, the MedTech CEO who sold InTouch to Teladoc for over $1B and promised himself never to do another turnaround. Two years later, the board of Butterfly Network called w/12mo cash left. Here's how he did it.
#140 Should the NHS Trigger the £330M Palantir Break Clause? An Insider's Take 11.05.2026 49:29
Tom Bartlett spent 22 years inside the NHS. For three and a half years, he led the 150-person engineering team at NHS England that built the £330M Federated Data Platform with Palantir. He left a month ago and he's the only insider speaking publicly about what the platform actually does, what it costs, and whether the NHS has any credible alternative. We cover the architecture, the cost, the C...
🔥News: The New Healthcare AI Broker, Palantir Under Fire and Big Tech's Drug Discovery Mirage 09.05.2026 39:11
Jared Dashevsky, MD (Healthcare Huddle) and Ala Alenazi, PhD (Kinnevik) join Mustafa to discuss: The rise of the AI Broker (a middleman that's about to emerge) Palantir's £330M NHS break clause OpenAI as pharma. We also discuss why drug discovery needs a "Human Genome Project 2.0"
🔥 News: Sequoia's Services Thesis, Kalshi for Clinical Trials and the PCP Apocalypse 23.04.2026 34:10
Jared Dashevsky, MD (Healthcare Huddle) and Ala Alenazi, PhD (Kinnevik) join Mustafa to discuss: Healthcare spends 75% on services and 3–4% on IT -- yet every AI startup is pitching a copilot. Sequoia's new thesis: the next trillion-dollar healthcare company won't sell software at all. It'll just do the work. The PCP Apocalypse. Urgent care has tripled, PCP density is down 22%, and behavioral heal...
🔥 News: Peptides, OpenEvidence and World Models in Healthcare with Ala Alenazi, PhD and Jared Dashevsky, MD 05.04.2026 31:59
Jared Dashevsky, MD (Healthcare Huddle) and Ala Alenazi, PhD (Kinnevik) join Mustafa to discuss: The wellness industry is now four times bigger than pharma -- and peptide parties are the new IV drip bars. What's going on there? OpenEvidence built a $12B company on physician search, but everyone's copying the playbook. Is there any moat? World models coming -- and why LLMs might not be enou...
#139 Oura's $11B Bet, What a Gaming Exec Learned Building in Healthcare (Jason Oberfest — VP Healthcare at Oura) 30.03.2026 33:50
What can healthcare learn from Candy Crush? A lot. Jason Oberfest (VP Healthcare, Oura) used gaming psychology to build a first-of-its-kind digital health company (backed by Kleiner Perkins) — as well as roles at MySpace, Apple and more. Now he's bringing that playbook to Oura, following their $11B valuation and booming growth. Links Jason Oberfest: https://www.linkedin.com/in/jasonoberfest/ D...
#138 Six Lessons On Building a $100M Healthtech Company (Steve Kraus — Bessemer Venture Partners) 11.02.2026 30:42
What does it take to build a $100M healthcare company? Honestly, no one really knows — and the people who do don't tend to talk about it. But Steve Kraus and his team at Bessemer have actually studied it. They've analyzed hundreds of venture-backed healthtech companies and published the research. In this episode, I pull six lessons from their work and ask Steve to explain them. Links Steve...
#137 $1.1B MedTech Turnaround CEO – Joe DeVivo (Butterfly Network) 17.12.2025 32:24
What actually happens after you sell a company for $1.1B and never need to work again? Joe DeVivo is a legendary MedTech CEO who sold InTouch to Teladoc in a $1.1B deal and is now President, CEO, and Chairman of Butterfly Network. Joe has a very specific reputation in the industry. He steps in when companies get stuck. Often at the moment when a founder-led business needs a different kind of leade...
#136 Nabla, AI Ambient Scribe ($120M Raised) — CEO, Alex LeBrun 13.10.2025 38:05
In 2023, Alexandre Lebrun pointed two exits in conversational AI at Medicine. Nabla raised $120M and spread to 130+ orgs and 85,000 clinicians in record time. But in the ambient AI game -- it seems like distribution beats all. How will Nabla win? Links Nabla: https://www.nabla.com/ Dr Mustafa Sultan: https://www.musty.io
#135 $1.4bn Startup Tackling Loneliness, Papa (CEO, Andrew Parker) 25.08.2025 39:43
In 2017, Andrew Parker launched Papa with a 1-800 number, offering 'grandkids-on-demand' in Miami. By 2021, the company was valued at $1.4bn (backed by SoftBank and Tiger Global). This is a YC-backed gig economy company operating in the regulated elder care market at unicorn scale. On paper it shouldn't have worked -- and yet it did. Links Papa: https://www.papa.com/ Dr Mustafa Sultan:...
#134 Sean Duffy, Omada Health ($1bn+ Valuation) 01.01.2025 35:20
According to Business Insider, Omada Health has quietly filed its S-1 to prepare for an IPO. Here's how Sean Duffy (CEO & Co-founder) built it. 0:00 Intro 0:17 Signing first customer 1:51 How to have good ideas in healthcare 4:00 Why metabolic health is a hard area to innovate in 5:18 What the MVP product looked like 11:16 Sean's secret tactics 14:55 Operational innovation as a differentiator...
#133 A New Radiology Foundation Model ($160M Raised) — Harrison.ai CEO, Dr Aengus Tran 27.10.2024 34:32
Dr Aengus Tran is the CEO of Harrison.ai — an Australian radiology AI startup who have raised $160M. Harrison.ai just released their radiology foundation model, Harrison.rad.1. And it's really good. 0:00 Intro 2:25 I'm glad I didn't found my startup in the US 4:21 Partnering with a clinical operator is key 7:28 Scrappy stories from the early days 11:17 Where human radiologists outperform AI (zero-...
#132 Arcadia CEO ($100M ARR) on How To Sell Enterprise Healthcare — Michael Meucci 26.08.2024 25:07
Michael Meucci (CEO) transformed Arcadia — formerly a mid-sized consultancy into a healthcare platform with $100M of Annual Recurring Revenue. How? Lots of smart moves, including becoming really good at enterprise healthcare selling. Here's how he did it. Links Arcadia: https://arcadia.io/ Dr Mustafa Sultan: https://www.musty.io/
#131 Scaling Contraceptive App to 2M Users By Daring Not to Be Free (Dr Elina Berglund, CEO Natural Cycles) 27.05.2024 30:54
Dr Elina Berglund is the CEO/Co-founder of Natural Cycles, which she has grown to 2M users. When every other app seemed to be free — she made a brave decision: She charged her users a monthly fee. And it worked... 0:57 - The Birth of Natural Cycles 2:57 - The Decision to Charge from the Start 3:47 - Building Trust Through Pricing 4:23 - From Personal Struggles to Public Solution 5:52 - Creating th...
#130 Kaia Health, Raising $125M By Turning $50,000 Elite Pain Rehab into an App (CEO, Konstantin Mehl) 24.03.2024 29:52
Konstantin started Kaia Health after paying $50,000 to cure his back pain at an elite pain rehab centre. It worked. But it seemed stupid. Why did this need to cost $50,000? Kaia Health has since raised $125M and helped 625,000 users. 0:00 The 90 second story 1:22 How did he grow 20% every week? 2:15 Market timing is everything 7:43 We never put pressure on this making any money 10:51 How does an a...
#129 Jon Ronson on Writing, Hustle and the Psychopath Test 04.02.2024 43:20
Jon Ronson is one of the most interesting people alive today — period. He’s the author of the Men Who Stare at Goats, So You’ve Been Publicly Shamed and The Psychopath Test — which spent 10 weeks on the New York Times bestseller list. His two Ted talks have been watched 20 million times, his books have been brought to life by George Clooney on the big screen, he has written screenplays for Netflix...
#128 AgeTech: Shopify vs Amazon Model — Birdie CEO, Max Parmentier 24.12.2023 29:31
Max Parmentier is the CEO of Birdie, a Series B AgeTech startup who have raised $52M from the likes of Sofina, Omers Ventures and Index Ventures — and captured 10% of the UK market whilst currently scaling into Europe. 0:00 Intro 2:37 Shopify vs Amazon model in AgeTech 7:26 Product pivots: D2C never wins 11:56 Predictive AI AgeTech 13:58 I pitch an idea to Max 19:34 Lessons building Birdie 24:13 L...
#127 Gentle Disruption Wins in Healthcare — DrDoctor CEO Tom Whicher 03.12.2023 33:59
Tom Whicher is CEO of DrDoctor — who have served over 20M patients and just raised £10M in their recent Series A round. But he spent the first 7 years bootstrapping, and diverged from his colleagues: Opting for the slow and steady gentle disruption path. Why? 0:00 Gentle disruption beats move fast and break things 3:36 Picking a problem in healthcare 5:44 Behavioural change theory 7:52 Stop treati...
#126 Drug Discovery is Becoming More $$$ — Here's Why, And The Startup Fixing It (Lindus Health) 31.10.2023 35:59
Drug discovery is becoming more expensive and producing less results than ever before (Eroom's Law)—why? One of the ballooning costs are clinical trials. Pharma/biotech often outsource their trials to CROs (contract research organisations). But many CROs are incentivised to make trials as bloated and inefficient as possible. That means more money and less results. Meri Beckwith is building the...
#125 The $350M Startup Creating Perfect Memory (Rewind.ai — CEO Dan Siroker) 24.10.2023 49:56
Rewind.ai just raised their Series A at a valuation of $350M. Investors include Andreesen Horowitz, Reddit’s Alexis Ohanian and OpenAI’s Sam Altman. Rewind sits on your computer and phone, and watches everything you do. Then you can ask it questions like: What was that really great Mediterranean recipe I looked at last month? Or I’ve got a call with a client next week, can you summarise every inte...
#124 Wearable Data is Bullsh*t Debate — Maitham Dib (Vital YC21) 20.09.2023 29:21
People are wearing Apple Watches to their wedding days. Has this whole 'quantified self' movement gone bananas? Is any of this data actually useful? I spoke to Maitham Dib about this. He's building Vital (YC21); a startup which makes all wearable/lab data available to other startups/companies. 0:00 Wearable data is mostly useless 3:22 The case for wearable data 6:37 Wearable data is mo...
#123 How To Write Killer Healthcare Content — Healthcare Huddle (acquired by Workweek) 15.09.2023 52:20
Dr Jared Dashevsky writes Healthcare Huddle (acquired by Workweek). He's scaled to over 30,000 subscribers. And it was pretty simple. Here are 12 frameworks that work for healthcare content creation (and mistakes to avoid). 0:00 Intro 1:14 Consistency is king; systematise it 7:40 McKinsey reverse pyramid principle for writing 9:10 You need to have a unique/controversial take 11:41 Content for...
#122 Why AI Drug Discovery Is So Hard — Dr Imran Haque (Recursion) 04.09.2023 40:32
Despite $billions of investment into the sector — there are still no AI discovered drugs on the market. Why? Recursion Pharmaceuticals (NASDAQ: RXRX) is one of the hottest AI drug discovery companies on the market. Especially after NVIDIA's $50M investment into them. Dr Imran Haque (SVP of AI and Digital Sciences) explains why AI drug discovery is so tricky — and when it's arriving. 0:00 I...
🔥 NVIDIA Pumped $50M Into This Startup You've Never Heard Of (TechBio) 20.08.2023 37:55
0:00 NVIDIA's $50M investment into Recursion Pharmaceuticals 2:28 NVIDIA is becoming a seed investor 3:45 Bull case for Recursion Pharmaceuticals 9:20 Recursion's two big acquisitions 13:05 How are Recursion going to make money? 14:15 Recursion is overhyped 19:45 Recursion is unprofitable 22:21 Kim Kardashian's full body MRI scan 26:03 Longevity doctor's advice to Kim K 31:49 Specu...
#121 Raising $17M Uber for Medical Scans — Charlie Bullock (Scan.com) 09.08.2023 38:47
Ever waited months for a scan? Scan.com is making getting a scan as easy as booking an Uber. Behind the scenes of the disruptor changing medical imaging forever. 0:00 Race to the bottom? 1:34 AirBnB 11 star framework 9:57 Scan.com looks really easy to build — what's hard about it? 12:19 Lessons from working at Deliveroo 15:14 How do you make a lot of money? 19:41 Buying the domain name Scan.co...
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