Big Bad Marketing Podcast

You don’t need fancy software to send an invoice—you just need a way to get paid. In this episode, we break down the must-have items to include on an invoice, and how to create invoices for free so you can get paid BIG. Plus, for when it’s time to upgrade, we talk about invoice software options that keep things smooth as you grow. Links to stuff we talk about in the show: www.paypal.com www.square...

Feeling the pressure to post every day on every platform? Don't do it! In this episode, we tackle the topic of content pacing—how often you need to post to stay visible and keep your people engaged without burning out. (Hint: it's not every day!) We talk offer approximate posting schedules for blogs, social media, emails and more for your small business. Plus we offer strategic content pac...

Need to make sales and get customers in the door ASAP? In this episode, we share strategies to get people calling, booking, and buying right now. From tapping into your existing customer base to smart referral requests, these fast-paced lead generation ideas will bring in business today (and keep it coming tomorrow).

Think you need a fancy, expensive website to get your business online? NAH! You just need something super simple! In this episode, we break down the 5 key pages for a user-friendly, easy-to-build website that's BIG, BAD, and just what you need to get going. Whether you're building a business website from scratch or refreshing your existing small biz website, follow this format for a site t...

In this episode, we break down the magic of user personas and why they’re key to small business marketing success. Learn to create fictional (but based on fact) customers. Then, use these customer characters to tailor your marketing messaging to a real(ish) person, instead of, well, everyone. Stop talking to everyone and start connecting with the right people.

In this episode, we talk about competitive analysis for small businesses, including how to do it and why. Learn to select appropriate competitors to evaluate. Then use your findings to make strategic marketing decisions for your brand, and fill gaps in the market so you can shine.

Your online reputation is your business’s first impression. It can make or break customer trust. In this episode, we talk about managing your digital presence, setting up digital business profiles, responding to reviews, and using customer feedback constructively.

Search engine optimization (SEO) is all about making your business easy to find online. In this episode, we break down SEO basics for entrepreneurs and small business owners. We share tips to improve your digital footprint and actionable steps to attract your audience (without the complicated jargon.) Here are links to the tools we talk about in the show: Google Search Console: search.google.com/s...

A brand is more than a logo and catchy tagline. In this episode, we talk through the elements that make up a memorable brand, from your company’s color scheme to its values and identity. Whether you’re building a brand from the ground up or refining your existing brand, use our blueprint to strategically map out your unique brand.

Learn how to craft emails your customers will actually want to open, read, and click. In this episode, we’ll cover the essentials of email marketing, from building your list, scheduling send times, and segmenting your audience and offers.

You’ve picked your social media platforms—now it’s time to create a strategy that actually works. In this episode, we’ll show you how to set goals, plan your content, and build a social media approach that drives results for your business. Here are links to some of the tools and schedulers we talk about in the show: Hootsuite -  https://www.hootsuite.com/ Buffer -  https://buffer.com/ Sprout Socia...

Not every social platform is the right fit for your business. In this episode, we’ll help you figure out where your audience is, what platforms align with your goals, and how to focus your efforts for maximum impact.

Is starting a blog worth the effort for your business? In this episode, we dive into what a blog really does, how it works, who benefits from it, and how to decide if it’s the right move for your business.

In this episode, we’re breaking down how to set smarter (and SMART), achievable resolutions that turn into real outcomes for your business. Tune in for a framework for deciding on business resolutions , practical tips on goal setting, measuring your success periodically, and being ready to pivot as you go.

Get to know the stories behind the voices of Big Bad Marketing! In this episode, we share our journey from freelance hustle to full-blown agency life and how our passion for helping businesses grow drives everything we do. Whether you’re a business owner looking for marketing partners or just curious about who’s behind the mic, this one’s for you!

In this episode, we dive into the relevance of business cards in 2025, explore how to make them work smarter with QR codes, and share tips on when and where they still shine. 

Stop scrambling and start planning. In this episode, we dive into why an annual marketing calendar is a must for any entrepreneur and how it can transform your business. Learn how to map out your marketing strategy so you’re ahead of the game, not playing catch-up.

Struggling to explain your business in 30 seconds or less? In this episode, we dive into the art of crafting an elevator pitch that builds connections, and drives results. Perfect for entrepreneurs, side hustlers, and anyone ready to market themselves like a pro. Tune in for expert tips and real examples to help you pitch with confidence. Read our Elevator Pitch blog to learn more https://www.bigb...