Big Bad Marketing Podcast

In our last epsiode, we talked about why staying focused as a small business owner feels impossible (it has something to do with juggling every single role in your business.) But, we didn't want to leave you hanging! In this bonus episode of The Big Bad Marketing Podcast, we share the tools, tips, mindset shifts, and strategies we use to stay (mostly) on track while swimming through a million...

Ever feel like your brain has 87 tabs open, and none of them are loading? Welcome to small business ownership. In this episode of The Big Bad Marketing Podcast, we’re talking about the hard, messy truth of staying focused when you’re wearing all the hats. This is a real convo about the sh*t we deal with every day, and if you're out here tryna' run a business, you probably do, too. We talk...

In this episode of Big Bad Marketing Podcast, we break down why newsletters are still one of the most powerful marketing tools to reach your target audience, and how to build one that people actually want to read. We cover why newsletters work (and what they do better than social), how to write emails that feel like conversations, not commercials, and we tell you exactly what to include, how long...

Struggling to get customer testimonials that actually do something for your small business? You’re not alone. In this episode, we break down how to ask for testimonials (without feeling cringe), what the testimonials should cover, and where to put them for max impact. We include five elements of a killer testimonial, how to prompt your clients so they give specifics that help new prospects convert...

AI is everywhere right now, and makes quick work of A LOT of tasky tasks... but just because you can use it for pretty much everything doesn’t mean you should . In this episode, we break down how to use AI to level up your small biz marketing, and when to absolutely avoid it. We talk about: How prompt AI like a pro (shout out Jeff Su !) How to build a system that keeps things human And the biggest...

Welcome to your crash course in email automations: drips campaigns, nurture campaigns, and everything in between. You've already started your email list and you've got the email marketing basics down. Now what? In this episode, we break down the  difference between drip and nurture campaigns  (and why you need both to move prospects through your sales funnels and get them to buy.) We cover...

🔥 Hot take: you don’t need a big marketing budget to make a big impact. In Part 2 of our low-cost marketing series, we’re back with  five more free or cheap marketing tools you can use to promote your small business  without running ads, hiring a team, or crying into your empty bank account. Once you jump into some basics (the stuff we covered in part one: social, blogging, referrals, email, and...

Think you need a fat ad budget to get more customers? Nah. There are tons of free or cheap strategies to market your business. In this part 1 episode we share the first  five marketing moves you can make right now  to grow your small business without spending all your savings. Whether you're a solopreneur, accidental entrepreneur, or a side-hustler, these tools make marketing accessible, without t...

In this epsiode we break down one of the most overlooked but insanely powerful tools in your marketing toolkit:  referral programs.   If you’ve got customers who love your work and want more clients just like them, it’s time to stop banking on surprise word-of-mouth customers, and actually build a system to bring in qualified leads...on repeat. We cover: ✅ Why literally every good business should...

You don’t have time to recreate content for every platform, and honestly, you shouldn’t. In this episode, we’re diving into COPE: Create Once, Publish Everywhere. It’s not just a buzzword, it’s a smarter content strategy for small business owners who want to save time, boost engagement, and stretch every piece of content as far as it can go. We’ll break down why copy-pasting your blog or Instagram...

You know you should be promoting your business more but every time you go to post, or tell people about it, something stops you. In this episode, we get real about the hidden mindset traps that quietly sabotage so many entrepreneurs: imposter syndrome, perfectionism, and the fear of being judged. We’re not giving you homework or a checklist, just an honest conversation between two marketers who’ve...

Feeling scattered, second-guessing every move, or stuck chasing trends that go nowhere when it comes to strategic direction for your small biz? You might be missing your business’s North Star. In this episode, we break down what a North Star is, why it matters more than your next marketing hack, and how to define a clear strategy that keeps you focused, aligned, and moving toward real growth. Whet...

People seem to believe you've got to be on social media the second you start your business (or even before you launch!) But we didn’t touch it for the first six months, and we’re glad we didn’t. In this episode, we get into the reasons why social media marketing can actually be a distraction, not a solution, especially in the early stages of building your business. We’re talking hot takes: -Ho...

You made a freebie. You posted about it. Crickets. In this episode, we break down how to create a lead magnet that actually gets people to sign up, not just scroll past. You'll learn how to come up with the right offer, how to package it, and how to make your audience say “YaAsSss” to joining your email list. If you're trying to grow your list, boost conversions, or finally make email mark...

Scaling your business? Don’t let growth come at the cost of great service. In this bonus episode, we call out 4 ways to sabotage your reputation and drive customers away AKA what to avoid at all costs! From letting quality slip to chasing the wrong clients, these are the things that won’t WOW anyone!

Want loyal customers, repeat business, and glowing reviews without blowing your budget?  In this episode, we share 9 simple, high-impact ways to WOW your customers and keep them coming back for more. Start with the basics that most customers have come to expect. Then move up to the above-and-beyond moments to build trust and turn customers into raving fans (and referral machines!) Creating an unfo...

Think you need a perfectly polished business plan before you can launch? Think again! In this episode, we break down why the old-school vision of a 50-page business plan document could be holding you back, and what to do instead. You’ll learn when a formal business plan  actually  matters, what questions to ask before you dive in, and how to build a simple, scrappy plan that gets your business mov...

Starting a new business is exciting, but it comes with its fair share of challenges. In this episode, we walk you through the most common hurdles entrepreneurs face when getting started—and how to tackle them head-on so you can set yourself up for success from the get-go.

Even the best products can fail if your pricing is off. In this bonus episode, we highlight the top 5 pricing mistakes small business owners often make—and how to avoid them. Learn how tiny tweaks can have a big impact on your sales so you profit instead of plummet.

Pricing isn’t just about covering your costs—it’s about creating a sustainable strategy for long-term growth. In this episode, we outline the key factors that go into pricing your products and services, from covering expenses to ensuring profitability. Then, you can set prices that set your business up for success now and in the future.

Feeling buried under the never-ending marketing to-do list? Not to mention, all the other business stuff. Oh, and living your life?!?! Same, fam. In this episode, we help you shake off the overwhelm. Listen to our real-talk breakdown of how to simplify your marketing, focus on what actually matters (lead generation, making $$$, work/life balance) and stop wasting energy on stuff that doesn’t move...

You’ve got a product or service, but why isn’t anyone buying? It’s not just about what you’re selling—it’s how you’re offering it. In this episode, we explain how to create an irresistible offer that speaks directly to your audience’s needs and desires, so they go beyond interest and buy.

Creating a proposal doesn’t need to be a nightmare or a time-suck. In this episode, we show you how to craft proposals that are clear, concise, and—most importantly—get you paid. No overcomplicating, just the essentials you'll need to close the deal.

Now that you've got the basics down, let’s level up with some key metrics that drive growth: Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC). In this bonus episode, we explain what these numbers really mean, why they’re crucial for scaling, and how to use them to supercharge your profits—no math degree required!

Hate math but love making money? We’ve got you. In this episode, we break down the numbers that actually matter— cost of goods sold (COGS) , profit margins, cash flow, and revenue. No complicated formulas, just the essentials to keep your business in the black.