Big Bad Marketing Podcast

If you're constantly swinging on the pendulum between "we need leads NOW" and "we're too busy for marketing," this episode is your wake-up call. We're breaking down why treating marketing like a spigot you can turn on and off is wrecking your pipeline and what to do instead. You know the pattern: projects are rolling, clients are happy, everything feels fine. Until...

You've got a logo. Cool. But does your business card match your website? Does your social media vibe align with your email newsletter? If not, welcome to the brand kit conversation. In this episode, we break down what a brand kit actually is (spoiler: it's way more than just your logo), why consistency builds trust and speeds up your marketing workflow, and exactly what to include so you s...

Are you running your business on vibes and hoping the math works out?  In this episode, we're getting real about the financial side of running a small business, aka the part that makes most solopreneurs want to hide under their desks. Whether you've been avoiding your books or you're just not sure what you're even looking at when you open them, we're breaking down what you actu...

You know what you do works. But the content you're putting out? It feels off. Corporate. Stiff. Like a LinkedIn press release you'd skip right past. In this episode, we walk you through how to build a brand voice that sounds authentically like you, so the right people stop scrolling, start trusting you, and actually buy from you. Whether you're a personal brand or a faceless business s...

Some books are great for passing the time, some help you slip into an entirely different world, but some of the greatest books for us are those that shifted our perspective, that taught us to look at the world in a new way. From ancient yoga philosophy to modern time management, in this episode we cover the reads that landed for us and could conservatively be called "books that changed our li...

Your to-do list is out of control. Papers falling out of your notebook, sticky notes everywhere, tasks you've been carrying over for weeks that you'll never actually do. We get it. We're right there with you. In this episode, we're breaking down the Eisenhower Matrix. It's a simple four-quadrant system that helps you sort through the chaos and figure out what to work on right n...

Businesses that consistently exceed customer expectations are genuinely rare. And rare means memorable. And memorable means referrals, repeat customers, and growth without spending a dollar on ads. In this episode, Brooke and Jenné break down the strategy of underpromising and overdelivering, why most businesses overpromise (and it's not because they're dishonest), what setting realistic e...

Self-promotion gives most people the ick. And honestly? We get it. In this episode, Brooke and Jenné get into the real reasons why talking about yourself and your business feels so uncomfortable, like the fear of rejection, the fear of being exposed as an imposter, and the deeply conditioned belief (especially for women) that taking up space is rude. They share their own experiences, the mindset s...

You started your business because you’re good at something. But now? You’re expected to know marketing, sales, pricing, systems…basically how to run an entire company. And when something doesn’t work, it’s easy to assume you’re the problem. But friend, let us tell you, you're not. You just don’t know what you don’t know yet. In this episode, we break down: Why most people start businesses “bac...

“I should be posting more.”“I should be following up.”“I should be doing more to grow my business.” But when it actually comes time to do the work? You don’t feel like it. You lose momentum. You just can't find the motivation. And eventually, it all falls off. In this episode, we’re breaking down intrinsic vs extrinsic motivation, including what they mean, how to figure out which one you lean...

Running a business can feel overwhelming. You’re juggling client work, marketing, admin tasks, personal life, and the endless list of things you should be doing but haven’t gotten to yet. But here’s the realization we’ve had as small business owners: Almost everything in life is just project management. Launching an offer. Posting content consistently. Onboarding a client. Planning a wedding. Even...

You started the business. You filed the LLC. You’re officially legit. And once you come down from that high, reality hits…now what? What's next? Suddenly, there are a hundred things you could be doing. Building a website. Designing a logo. Picking software. Posting on social media. And it’s incredibly easy to spend months “setting up” your business without actually making any money. In this ep...

If your business is growing but you feel like you’re working more than ever… there’s a good chance you’re still doing everything yourself. Client work. Emails. Scheduling. Content. Admin. Tech problems. Random little tasks that seem harmless on their own but pile up fast. And here’s a big bad truthbomb for you: you can’t scale a business if you’re responsible for every single task. At some point,...

We're taking you out of an overwhelmed state by helping you figure out the next three things that actually matter in your business. And wer'e doing it all in less than 30 minutes! We cover: How to do a brain dump that actually clears mental clutter Why stepping away from your list can help you think more clearly How to categorize and prioritize without spiraling Why your to-do list should...

You got the lead. Someone called, DM'd, emailed, or filled out your website form. Your marketing worked! YAY YOU!! Then, y'all have a great conversation and then...crickets. In this episode, we’re talking about one of the easiest ways to make more sales without creating more content, running more ads, or redoing your website. And it's as easy as following up. We break down why so many...

If your marketing feels scattered, it might be because you’re trying to show up everywhere at once. You might be on Instagram, sending emails, attending multiple in-person networking events every month, optimizing your website for Google (SEO), running paid ads, asking for referrals, recording podcasts, and now you're stretched so thin across so many platforms that marketing feels like a full-...

If you feel like your marketing isn't working, it might be becuase you're talking about what you do instead of the problem your customer is trying to solve. In this episode, we’re breaking down what pain points really are, how to identify your customer’s real frustrations, and how to use them so your marketing stops sounding like a pitch and starts sounding like relief. We cover: What a pa...

Feel busy all day, but your business isn’t actually growing? It’s probably not because you need to work harder. It’s probably because you don’t know what to focus on next. In this episode, we break down the 4-stage growth framework we use to help small business owners stop doing random “busy work” and start doing the tasks that actually drive revenue. We cover: How to know what stage your business...

Being the face of your brand sounds good in theory until you actually have to show up and post your photo, or share your opinion, or talk about what you do, or sell something with your name attached to it (eeeek!!). In this BBM Unfiltered episode, we’re talking honestly about what it feels like to be the face of your business. We cover: Why personal visibility feels so vulnerable The difference be...

You have a clear offer (and YAY!), you’re finally ready to sell it. But asking someone to pay you thousands of dollars the first time they hear about you? That feels like a big leap. In this episode, we’re breaking down how to turn your offers into a simple, logical sales funnel that takes someone from “just found you” to “yes, I’m in.” No 97-step nonsense. Just a service-based funnel that respect...

If you’ve ever said, “I just don’t have time to market my business,” what you probably meant was: you’re stretched thin, you’re doing everything, and marketing keeps getting pushed to nights, weekends, or never. In this episode, we break down five ways to make the most of the limited time you do have to market your business, without waking up at 5 am, being on ever more platforms, or burning yours...

A lot of marketing advice is built around trends, algorithms, and posting constantly just to stay visible. It might work for a moment, but then it disappears, and you’re right back on the hamster wheel. In this episode, we’re talking about evergreen content: what it actually is, why it matters so much for small business owners, and how to create marketing assets that keep working long after you hi...

When was the last time you looked at your homepage like a total stranger? Not as the business owner who built it late at night with caffeine and Canva, but as someone clicking your link for the very first time. In this episode, we’re breaking down Home Page 101. We talk about the actual job of your homepage, the biggest mistakes small business owners make, and what matters most right now if you’re...

In this episode, we’re pulling back the curtain on what it actually looks like to run a remote, asynchronous business and the real-life systems, tradeoffs, and mindsets that keep things moving when life is loud. We talk about: Why we intentionally built Big Bad Marketing as a remote, async business The systems that matter more than being “always online” How work still moves even when routines disa...

If you’re sending people to your website and hoping they “figure it out,” this episode is for you. In this episode of the Big Bad Marketing Podcast, we’re breaking down how to DIY a landing page that actually does its job by getting someone to take one clear action. We talk through: What a landing page actually is (and how it’s different from your website) Why sending traffic to your homepage usua...