Beyond The Shelf

Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG).  Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel.  At TPG, he helps drive omnichannel ROI for leading retail and CPG companies. They discuss how Danny became passionate about mark...

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX).  For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others. Parbinder shares the incredible story of his family's business (6:44), an overview of his prev...

Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery.  With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. They discuss Grocery TV's journey since its founding in 2016 (3:17), how in-store ties into overall re...

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr.  firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies.  They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers." Chris shar...

Dave's guest on today's show  is Leah Logan, General Manager, Retail Media at Inmar Intelligence.  Leah has been working within the retail media space for over 15 years.  They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34)...

Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different t...

Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience.  Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:44), his explanation of "B2B Commer...

This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs." They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience ma...

Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsify/ItsRapid partnership (18:36), how...

It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy.  Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceSpider to leverage basket-level sho...

This week Dave takes a detour and speaks with a guest whose insights on eCommerce come not from within the industry itself, but from the world of finance. Matt Nicklin is a Managing Director and Co-President of First Analysis Securities Corporation, where he specializes in tech and healthcare investments, including eCommerce transactions. Matt gives a quick overview of the numerous markets within...

David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eMarketer). They discuss how Andrew's...

We're off this week, so we're re-airing our interview with Market Performance Group's Jenny Baker from last October. They discuss being 100% retail-ready for a brand launch (4:05), the "See, Scroll, Click" concept (9:16), what to keep in mind when working with an agency on UGC (15:11), and the importance of keeping it simple with video (27:25). We'll be back next Tues...

On this week's show, Dave chats with Billy Courtney, Commerce Innovation Lead at Accenture. Billy arrived at Accenture via two acquisitions in a two-year period - the first one being of his own company, RichContext, by The Stable in 2020, which was itself acquired by Accenture in 2022. Billy discusses his decision to start his own company (7:44), what it's like to be acquired twice in su...

This week, David speaks with Nicolai Soendergaard, Director of Omni Enablement at Newell Brands. Nicolai has had an illustrious career in the space, with previous stints at LEGO and Kellogg. They discuss Nicolai's decision to move to the US (3:19), his advice for smaller brands looking to emulate big brand strategy on Amazon (7:41), why the concept of the "endless aisle" is a myth (...

David's guest this week is Greg Stevens, CEO of Turbyne. Previously Greg was Executive Vice President at Advantage Solutions, where he led the creation, development and spinout of Turbyne. They discuss why having a proprietary tech stack in your agency/business is the best defense against your competitors (6:19), how in-store retail media needs to come from a place of strength (19:22), what G...

David catches up with David Novak, Chief Revenue Officer at Salsify and board member for numerous SaaS organizations. They discuss David's career journey from coding and engineering to sales (3:24), his experiences farming and how it relates to his professional work (10:39), and how brands can leverage AI in useful ways (24:47). Register for the 2024 Salsify Summit: https://www.digitalshelfsu...

David speaks with Paulo Bacarin, Customer Development Team Manager for Clubs at Colgate-Palmolive. Paulo has nearly 15 years of experience at Colgate-Palmolive, including stints in his native Brazil and in the US. David and Paulo cover the three takeaways from managing Amazon-specific eCommerce (6:30), Paulo's learnings from time spent in Brazil and Latin America (13:47), what the "right...

Happy New Year! This week Dave catches up with Harvey Ma, Vice President at Albertsons Media Collective. Harvey has 20 years of experience leading international teams across business in retail, manufacturing, engineering and telecommunications. They discuss how Harvey got his start in the industry (2:44), Albertsons Media Collective's growth during the last year (16:39), the third wave of Ret...

David's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates across teams (7:42), best...

David's guest for this episode is Josh Clarkson, Director of Digital at Russell Stover Chocolates, where he's building a brand-new digital team from scratch. Josh shares his learnings from various leadership roles over the years (3:56), the idea for and execution of the world's largest box of chocolate to celebrate Russell Stover's 100th anniversary (10:23), his differing appro...

This week David's guest is Randy Mercer, Chief Product Officer at 1WorldSync, where he leads the Global Product Management and Solutions Architecture teams. They talk about Randy's beginnings in the space (1:51), how 1WorldSync utilizes AI to improve e-commerce performance (11:09), and the ever-increasing importance of mobile imagery to entice consumers on their path to purchase (23:42)....

Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail media is and how Criteo stands out in terms...

Today David speaks with Carter Jensen, Senior Manager of Global Digital Strategy at General Mills. Carter has three areas of focus: Leading the acceleration of AI; heading up consumer-first digital strategy; and an international focus on digital learning and development. They discuss the differences between agency life vs working in-house for a big brand (4:41), Carter's experience at General...

David speaks with Jared Taitel, Director of eCommerce Marketing Merchandising and Design at PepsiCo. Jared and David discuss the It'sRapid/PepsiCo partnership at length - how it started and how It'sRapid's creative automation capabilities have saved Jared's team countless hours on what would otherwise be crafting individual creatives across thousands of individual SKUs. They al...