Beyond The Shelf

Dave catches up with another luminary from The Partnering Group (TPG) - this time, it's Partner Matt Pierre.  Matt has over 30 years of experience in the CPG space, most of it spent at General Mills, where he built and grew the organization's US eCommerce operations. They discuss Matt's knack for predicting eCommerce trends before they happen (3:42), the challenges facing CPGs right...

This week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue.  Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company. They discuss why the customer should always be at the center of your lens (4:45), their belief in the concept of joint value creation (12:11),  the meaning behind the name Think Blue (12:...

Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads.  Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs.  At Amazon, he is tasked with developing a best-in-class developer community for Amazon advertising APIs. Jeff shar...

Dave speaks with Aisha Khan from L'Oreal.  Aisha's previous experience includes J&J and Publicis Media.  They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now and the fall...

Dave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods.  Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products. Wendy shares insights on how she manages shifting roles within same organization (2:35), the 3 things she wants to be known for (8:50), the importance of utili...

Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group.   Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online.  Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys. They discuss how Andrea got her start in the space (1:30), wh...

We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity.  Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms. They discuss how the flower industry taught Dan about LTV (6:11), why he decided to become an entrepre...

Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce.  Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development. Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuce Commerce is trying to accomplish...

This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku.  Hashku is a leader in the gaming marketing and advertising space.  Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming. They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the lat...

Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG).  Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel.  At TPG, he helps drive omnichannel ROI for leading retail and CPG companies. They discuss how Danny became passionate about mark...

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX).  For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others. Parbinder shares the incredible story of his family's business (6:44), an overview of his prev...

Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery.  With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. They discuss Grocery TV's journey since its founding in 2016 (3:17), how in-store ties into overall re...

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr.  firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies.  They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers." Chris shar...

Dave's guest on today's show  is Leah Logan, General Manager, Retail Media at Inmar Intelligence.  Leah has been working within the retail media space for over 15 years.  They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34)...

Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different t...

Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience.  Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:44), his explanation of "B2B Commer...

This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs." They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience ma...

Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsify/ItsRapid partnership (18:36), how...

It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy.  Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceSpider to leverage basket-level sho...

This week Dave takes a detour and speaks with a guest whose insights on eCommerce come not from within the industry itself, but from the world of finance. Matt Nicklin is a Managing Director and Co-President of First Analysis Securities Corporation, where he specializes in tech and healthcare investments, including eCommerce transactions. Matt gives a quick overview of the numerous markets within...

David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eMarketer). They discuss how Andrew's...

We're off this week, so we're re-airing our interview with Market Performance Group's Jenny Baker from last October. They discuss being 100% retail-ready for a brand launch (4:05), the "See, Scroll, Click" concept (9:16), what to keep in mind when working with an agency on UGC (15:11), and the importance of keeping it simple with video (27:25). We'll be back next Tues...

On this week's show, Dave chats with Billy Courtney, Commerce Innovation Lead at Accenture. Billy arrived at Accenture via two acquisitions in a two-year period - the first one being of his own company, RichContext, by The Stable in 2020, which was itself acquired by Accenture in 2022. Billy discusses his decision to start his own company (7:44), what it's like to be acquired twice in su...

This week, David speaks with Nicolai Soendergaard, Director of Omni Enablement at Newell Brands. Nicolai has had an illustrious career in the space, with previous stints at LEGO and Kellogg. They discuss Nicolai's decision to move to the US (3:19), his advice for smaller brands looking to emulate big brand strategy on Amazon (7:41), why the concept of the "endless aisle" is a myth (...

David's guest this week is Greg Stevens, CEO of Turbyne. Previously Greg was Executive Vice President at Advantage Solutions, where he led the creation, development and spinout of Turbyne. They discuss why having a proprietary tech stack in your agency/business is the best defense against your competitors (6:19), how in-store retail media needs to come from a place of strength (19:22), what G...