Beyond The Sale

Expectations vs. Reality: Real Estate Edition. Let’s just say we’ve seen a lot happen in the Australian Real Estate Industry 😅 Coming up to the end of the year, and with Kirst about to have her second baby we thought it’d be a great time to reflect back a bit on our careers, bust some myths and talk about few stories we haven’t spoken about on the pod yet… We’re answering: - What we thought real...

With 20 years in the game, zero sick days, and one of the most recognisable names in Sydney’s Inner West… Simone Azzi from Belle Property has built her reputation on consistency, authenticity and an unshakeable work ethic. In this replay episode, Simone is sitting down to talk to us about what she has seen over the two decades that she’s worked in the real estate industry: including being the one...

Most agents dream of running a successful office. Marty Fox built seventeen. From a single WHITEFOX office in Melbourne to a national brand with locations across Australia, New Zealand and a judge on The Block… Marty has redefined what it means to grow, lead, and stay relevant in Real Estate. In this replay episode, Kirsty and Shane sit down with Marty to unpack his career including the mindset be...

“I’m still getting people asking me ‘What the f*ck have you done?” He’d built and sold multiple offices, been the top agent nine years in a row, and had what most people would call a dream career… But behind the success, there was a part of himself he’d been hiding. In this episode, Shane is opening up about what really led to his decision to retire. From the pressure to always be “10 out of 10,”...

He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online.  Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listings...

Andrew Cumming, better known as @brisbaneagent, has built a buyers agency empire by doing the exact opposite of what most agents are taught. His TikToks have turned comments into clients, and his content is giving buyers more confidence than some agencies do in person. In this episode, Andrew reveals how he built his brand from scratch, why he pivoted from selling to buying, and what the data (and...

What if we told you that there was a way to get your open homes FLOODED with clients coming from social media… and you don’t even have to come up with the content ideas yourself? As Co-Director at Place Kangaroo Point, Michael racks up 500,000+ views on campaigns (when most agents are lucky to get 30-40k), has built one of the largest social followings of any Australian agent, AND still finds time...

Brisbane is booming. The population is growing, but houses aren’t being built fast enough and the Olympics are about to put a lot more pressure on the market. So what does that actually mean if you’re an agent working in Queensland or wanting to take advantage of the boom? Today we are sitting down with Jordan Navybox, the Managing Director at Cohen Handler, to find out what’s really going on. Eve...

Most agents never get the chance to see what goes on behind the scenes with developers and big brands. But Zoe Goodhardt has and what she’s learned might change the way you think about buyers, marketing, and building trust.  Zoe is the Head of Growth and Marketing at TAG, a digital marketing agency that is behind some of Melbourne’s most creative campaigns that include selling out multi million do...

How do you go from zero network, zero experience… To running one of the most disruptive and cutting edge real estate offices in Australia? On this week’s episode, Kirsty is sitting down with the incredible Lana Samuels to talk about the steps she took to becoming one of the most recognised agents in the country. From taking WHITEFOX from a four person start-up to a brand with offices across Austra...

This is the advice from the type of client that you wish was in your database. Toni Bache has been the youngest VP in a Fortune 500 company. She’s built a multi seven figure business as a consultant. And in her spare time, she has flipped, held, and renovated more than 16 properties on the Gold Coast. Toni has worked with all kinds of agents so she knows not only how to spot an agent who’ll get he...

What if potential vendors had already decided you were their agent… before they even picked up the phone? Today on the pod, we’re sitting down with PR expert Ashleigh McInnes. Ashleigh McInnes runs Papermill, a PR agency that’s been shaping some of Australia’s biggest property and lifestyle brands for 15 years. If you’ve been wanting an edge over your competitors, then you’re going to want to list...

Tony O’Doherty came to Australia with no network, no family, no connections, and built a billion dollar career in just 8 years. Did we mention he’s just sold his 900th property too? But today’s episode is more than just sales. It’s an unfiltered, unapologetic dive into the Australian Real Estate Market where nothing is off bounds. From calling out bad agents, the problem agencies and the dangers o...

This week we’re sitting down with Heath Williams, the Brisbane agent who has sold over half a billion dollars in property, with an average sale price of $4 million. He’s worked everywhere from Sydney to Dubai to the UK, but now Heath is known for selling some of Queensland’s most beautiful homes.  So what does an interior designer turned real estate agent have to say about the industry?  We’re tal...

You might be thinking, what’s a lash tech doing on a real estate podcast? But hear us out.  Ashleigh Lacorcia turned a side hustle into a 6 figure brand - not only because she was good at what she did, but also because of how she made people feel. Sound familiar? In today’s episode, we’re chatting about what real estate agents can learn from the beauty industry. From client loyalty, becoming the #...

You want to sell to Millennial and Gen Z buyers? Then start here. Selling to the up and coming market looks different to any approach you’ve taken so far. And if you work in regional markets, then you’re going to need to adapt.   Tash bought her first house at 22. Since then, she’s built a following of hundreds of thousands of followers by making property and investing make sense for young people...

A lot of agents focus on how a property looks online. Hamish Bowman focuses on what happens in the first 4 days…because that’s when the sale is won or lost.  With a median of just 12 days on the market and MULTIPLE suburb records to his name, Hamish has over 20 years across Sydney, Melbourne and Brisbane and created an incredible reputation. In today’s episode, we’re sitting down with Hamish to un...

“I’m not trying to be an influencer, I’m here to sell houses.” That’s fair. But here’s the truth. Agents who are building trust and authority online are the ones winning listings offline. In today’s episode, Kirsty and Shane are sitting down with Jye De Zylva, a personal brand strategist who’s worked with some of the country’s top performers to talk about how agents can build brands that feel like...

If you could see what buyers were actually looking for in property listings… how would it change how you advertised your properties? There’s a reason the media always calls on Alice Stolz when the property market shifts. Alice isn’t just Domain’s National Property Editor, but she’s also a journalist, commentator, property expert on The Block and one of Australia’s most trusted voices when it comes...

What does it actually take to run a high performing business, without burning out or losing good people? If you’re anything like us, you went from being a real estate agent to owning a business and leading a team. But no one teaches you how to do that part. So on today’s show, we’ve invited Olivia Jenkins, a business consultant who has worked behind the scenes of some of Australia’s MOST recognisa...

If you’ve ever: Answered a call at 10pm even though you said you were done for the day Felt guilty for switching off after work (or don’t know how to) Wondered why the wins don’t feel as exciting anymore Then you need to listen to this episode.  Today Kirsty is sitting down with therapist and relationship expert, Gulseli Kalkan, to talk about something we don’t talk about in real estate enough: th...

You might think you know Alisa and Lysandra. The twins who won The Block. The minds behind al.live body - the luxe brand that’s popping up on every kitchen bench and every bathroom. But what you don’t know? That they were showering at a public pool during the early weeks of the competition. That Lysandra actually sold her house and lived in a granny flat to fund that business after they recorded T...

Most real estate agents think they know how buyer’s agents operate. But the truth is… there is a HUGE difference between the buyer’s agents who actually care about their clients and the ones who are inflating the markets, driving terrible deals and let’s face it - making your job harder. That’s why today we’re sitting down with Cate Bakos, one of Australia’s most respected buyer’s agents to break...

Chat GPT and AI are more than just buzzwords, they’re changing how we work. And yet most real estate agents have no idea how to use them when you could be using it to save time AND money. Did you know that you could be using Chat GPT to: Send out personalised market updates to leads every week? Build workflows that will send a text with inspection times the moment someone opens an email? Write you...

Have you ever wondered if styling actually makes a difference to the final sale price? After this episode, you won’t be wondering anymore. Sara Chamberlain is the co-founder of The Real Estate Stylist, one of Australia's most recognised (and most referred) property styling businesses. She’s styled homes for names like Andy Lee and Zoe Foster Blake, but her real genius? Helping everyday families ge...