James Patrick: Photographer, Marketer, Storyteller
Beyond the Image Podcast
Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto
Be sure to visit the podcast's website and support the creator: www.jamespatrick.com
Author
James Patrick: Photographer, Marketer, Storyteller
Category
Podcast website
Latest episode
Oct 13, 2026
Where to listen?
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Episodes
BTI # 530: Navigating Entreprenuership with Renee Bauer 03.08.2023 39:50
Navigating Entreprenuership with Renee Bauer Hosted by: James Patrick Is this true for you? Who you are at the beginning of your entrepreneurial journey is not who you are 3 months, or 6 months, or 3 years into the process. As you shift in this journey, perhaps those in your circle may not recognize the person you have become. This could be even more delicate when that individual is a significan...
BTI # 529: Which Web Builder Should You Use with Gaby Fleming 26.07.2023 1:11:30
Which Web Builder Should You Use with Gaby Fleming Hosted by: James Patrick With all the clients I work with, the idea of having a web presence is so crucially important. Whether it's for displaying your portfolio, sales, or lead generation. A lot of my clients want to be able to create and manage their website themselves, either for financial reasons or to have that control. When you set out...
BTI # 528: Proactive vs. Reactive Marketing (LIVE Coaching) 25.07.2023 13:50
Proactive vs. Reactive Marketing (LIVE Coaching) Hosted by: James Patrick On today's show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state. "Be seen, be heard, be read." IN THIS EPISODE Current casting announcements. What the difference is between reactive...
BTI # 527: Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion 19.07.2023 56:00
Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion Hosted by: James Patrick It took a while for me to admit that I wanted to be a photographer. I worked in marketing after college and anytime I was at a public event, I would never say that I was trying to build a career as a photographer. I would say, "I work in marketing." Until the day I said, "I'm a phot...
BTI # 526: Dumbest Things Photographers Tried to Steal Business 18.07.2023 8:32
Dumbest Things Photographers Tried to Steal Business Hosted by: James Patrick In today;s episode, we're going to dive into the absolutely most absurd acts I've seen photographers take to either steal business or to prevent others from earning business. "Someone else winning does not mean that you lost." IN THIS EPISODE Personal experiences James has had. Sneaky things photographers may sneak in...
BTI # 525: The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching) 14.07.2023 27:25
The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching) Hosted by: James Patrick Today, we're going to talk about how your ego can ruin your media chances. "You should be an equal participant in spreading the editorial narrative." IN THIS EPISODE Things you shouldn't do when you have media features, How you should approach a media partnership. The importance of shar...
BTI # 524: Drawing the Line: When Photoshoot Onlookers Cross Boundaries 11.07.2023 12:09
Drawing the Line: When Photoshoot Onlookers Cross Boundaries Hosted by: James Patrick At what point does watching a photoshoot that's happening in public cross a line? At what point does it become intrusive? Let's talk about this since it happens quite often. "Modeling while in a public place is intended exclusively for the work that's being created." IN THIS EPISODE Why this happens so often...
BTI # 523: Let's Talk About Sales with Sheley Brien 07.07.2023 49:12
Let's Talk About Sales with Sheley Brien Hosted by: James Patrick We're going to be talking about sales today. I love talking about sales, it seems to make so many of our listeners get a little bit uncomfortable, in a good way. Sales is something that can frustrate a lot of you or leave you feeling overwhelmed, not knowing what you need to do. Oftentime, many of us will try to go down these rabb...
BTI # 522: Dumbest Things I've Spent Money on as a Business Owner 04.07.2023 9:19
Dumbest Things I've Spent Money on as a Business Owner Hosted by: James Patrick Today, we're going to be diving into the stupidest things I've ever spent money on. I've made some questionable decisions with my earned cash. "We have never regretted investing in our user experience." IN THIS EPISODE The dumbest things James has spent money on as a business owner. Why some popular social me...
BTI # 521: Crafting Short Form Content that Goes Viral with Hilary Billings 28.06.2023 45:31
I've talked a lot on this show about the importance of attention. I've described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us. My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention. "People are making a decision...
BTI # 520: The Most Annoying People Trying to Get Published 27.06.2023 6:37
The Most Annoying People Trying to Get Published Hosted by: James Patrick Today, we are going to discuss in detail who the most annoying people trying to get published right now are and their characteristics. "Media features and working with the media is a mutually beneficial relationship." IN THIS EPISODE The 7 types of annoying people and why. Should the amount of followers you have get...
BTI # 519: Launching a Photo Biz from Scratch with Shayla Pelton 22.06.2023 48:35
Launching a Photo Biz from Scratch with Shayla Pelton Hosted by: James Patrick Today, we get to chat about something I get a lot of joy out of which is building a career in the photography industry. Whether or not you're in the photography business you can relate this to establishing something that you have a passion for, building a support network for it, and the lessons you learn along the way...
BTI # 518: Client Confidential: Red Flags for Crappy Clients 20.06.2023 9:43
Client Confidential: Red Flags for Crappy Clients Hosted by: James Patrick In today's episode, we're going to peel back the glossy exterior and dive head first into the world of red flags when dealing with client relationships. "When they have been ripped off by every service provider they've hired, the common denominator is them, not the service provider." IN THIS EPISODE Personal examp...
BTI # 517: Overcoming Imposter Syndrome with Neelima Chittapu 14.06.2023 37:50
Overcoming Imposter Syndrome with Neelima Chittapu Hosted by: James Patrick At our 9th annual Get Published Live event last month, we had an attendee express that they wanted to make sure that they fit in with the group. Of course, the answer was yes absolutely you do. It reminded me of the first time I went to a mastermind session and compared myself to every other person in the room. What I...
BTI # 516: The Most Daily Effective Schedule for Entrepreneurs 13.06.2023 8:26
The Most Daily Effective Schedule for Entrepreneurs Hosted by: James Patrick Today, I'd like to share the morning routine of a social media influencer and the dangers behind this message for entrepreneurs. "There is not a wrong answer as long as it's you that's deciding what is best for you." IN THIS EPISODE How the perfect day for an entrepreneur should look. Lies about morning routines...
What Got People Published at Get Published LIVE 09.06.2023 45:47
In today's live coaching session, we're going to be diving into feedback we got from the media partners and magazine editors at Get Published LIVE on all the things that stood out to them and helped people get cast for media features. We'll also dive into things that didn't work in people's applications. "The more comprehensive the pitch, the easier it was for the editor to get a more holistic...
BTI # 514: Effectively Scale Your Business with Emylee Williams 07.06.2023 54:58
Effectively Scale Your Business with Emylee Williams Hosted by: James Patrick Today, we are talking about how to stand out and build a brand worth being seen, how to communicate the value of that brand to the right audience, and then how you convert that audience to consumers in your business. My guest today is Emylee Williams. She is the co-founder of Boss Project. "People will pay for...
Blowing the Whistle on Crappy Coaches (and what we should do instead) 06.06.2023 9:34
In this eye-opening episode, we dive into the world of coaching, shedding light on the darker side characterized by bad coaches who misuse their power, display arrogance, and take advantage of their privileged positions. We instead believe in empowering our clients and creating positive change within the coaching community. Tune in as we reveal the eight crucial aspects that every coach should pri...
BTI # 512: Get Published Panel 2020 17.05.2023 1:47:20
Get Published Panel 2020 Hosted by: James Patrick Since it is the week of Get Published LIVE 2023, we are dipping into our archives again and have a really awesome replay for you. This is from FITPosium 2020. We were completely virtual and pulled together one of the most diverse and knowledge filled media panels ever. This panel features a host of different editors and publishers. This episo...
BTI # 511: Biggest Missed Opportunity in Media Pitches 16.05.2023 12:35
Biggest Missed Opportunity in Media Pitches Hosted by: James Patrick It is the week of Get Published LIVE 2023! It's our 9th annual conference where we gather entrepreneurs, content creators, writers, and more to learn how to land and leverage earned media. We already have 40 magazine features booked, 12 podcasts booked, and 6 digital media features booked. Today, I want to talk about some of...
BTI # 510: Is Your Spouse Holding Back Your Career? 12.05.2023 26:47
Is Your Spouse Holding Back Your Career? Hosted by: James Patrick On today's show we are diving into the question is your spouse holding back your entrepreneurial potential? "After 2 hours, 75% have said that they felt their spouse or partner, current or past tense, has either gotten in the way, slowed down, or held their career back in some way, shape, or form." IN THIS EPISODE Why Jame...
BTI # 509: Get Published Media Panel 2019 10.05.2023 1:09:22
Get Published Media Panel 2019 Hosted by: James Patrick We are just over a week out from Get Published Live 2023 and that means there are only days left to enter in for this year's casting search. We have dozens of magazines, dozens of podcasts, and online media features casting for hundreds upon hundreds of media features. Go to getpublished.live to enter in and join us. Today, we are dipping...
BTI # 508: Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features 09.05.2023 8:51
Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features Hosted by: James Patrick There are ultimately only four steps that you need to take in order to earn media or to get published. It doesn't matter whether you're an influencer, an entrepreneur, a brand manager, or a content creator. Let's talk about these four steps and what you need to know about them t...
BTI # 507: Picture Perfect - A Career Without Barriers with Sophie Kietzmann 04.05.2023 51:09
Picture Perfect - A Career Without Barriers with Sophie Kietzmann Hosted by: James Patrick Today, we're going back to the origin of our podcast and I'm bringing on a fellow photographer to chat with me. The show started as a show for creatives and artists to figure out ways to navigate through this industry landscape. What I learned over the course of 500 episodes is that some of the challenges...
BTI # 506: How Being a Guest on Podcasts Can Benefit You and Your Brand 03.05.2023 2:53
How Being a Guest on Podcasts Can Benefit You and Your Brand Hosted by: James Patrick When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts. "Listeners are extremely loyal to the shows that they subscribe to." IN THI...
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