Beyond the Image Podcast

Client Confidential: Red Flags for Crappy Clients Hosted by: James Patrick   In today's episode, we're going to peel back the glossy exterior and dive head first into the world of red flags when dealing with client relationships.     "When they have been ripped off by every service provider they've hired, the common denominator is them, not the service provider."     IN THIS EPISODE Personal examp...

Overcoming Imposter Syndrome with Neelima Chittapu Hosted by: James Patrick   At our 9th annual Get Published Live event last month, we had an attendee express that they wanted to make sure that they fit in with the group. Of course, the answer was yes absolutely you do.   It reminded me of the first time I went to a mastermind session and compared myself to every other person in the room. What I...

The Most Daily Effective Schedule for Entrepreneurs Hosted by: James Patrick   Today, I'd like to share the morning routine of a social media influencer and the dangers behind this message for entrepreneurs.     "There is not a wrong answer as long as it's you that's deciding what is best for you."     IN THIS EPISODE How the perfect day for an entrepreneur should look. Lies about morning routines...

In today's live coaching session, we're going to be diving into feedback we got from the media partners and magazine editors at Get Published LIVE on all the things that stood out to them and helped people get cast for media features. We'll also dive into things that didn't work in people's applications.     "The more comprehensive the pitch, the easier it was for the editor to get a more holistic...

Effectively Scale Your Business with Emylee Williams Hosted by: James Patrick     Today, we are talking about how to stand out and build a brand worth being seen, how to communicate the value of that brand to the right audience, and then how you convert that audience to consumers in your business.   My guest today is Emylee Williams. She is the co-founder of Boss Project.     "People will pay for...

In this eye-opening episode, we dive into the world of coaching, shedding light on the darker side characterized by bad coaches who misuse their power, display arrogance, and take advantage of their privileged positions. We instead believe in empowering our clients and creating positive change within the coaching community. Tune in as we reveal the eight crucial aspects that every coach should pri...

Get Published Panel 2020 Hosted by: James Patrick   Since it is the week of Get Published LIVE 2023, we are dipping into our archives again and have a really awesome replay for you. This is from FITPosium 2020. We were completely virtual and pulled together one of the most diverse and knowledge filled media panels ever.   This panel features a host of different editors and publishers.   This episo...

Biggest Missed Opportunity in Media Pitches Hosted by: James Patrick   It is the week of Get Published LIVE 2023! It's our 9th annual conference where we gather entrepreneurs, content creators, writers, and more to learn how to land and leverage earned media. We already have 40 magazine features booked, 12 podcasts booked, and 6 digital media features booked.   Today, I want to talk about some of...

Is Your Spouse Holding Back Your Career? Hosted by: James Patrick   On today's show we are diving into the question is your spouse holding back your entrepreneurial potential?     "After 2 hours, 75% have said that they felt their spouse or partner, current or past tense, has either gotten in the way, slowed down, or held their career back in some way, shape, or form."     IN THIS EPISODE Why Jame...

Get Published Media Panel 2019 Hosted by: James Patrick   We are just over a week out from Get Published Live 2023 and that means there are only days left to enter in for this year's casting search. We have dozens of magazines, dozens of podcasts, and online media features casting for hundreds upon hundreds of media features. Go to getpublished.live to enter in and join us.   Today, we are dipping...

Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features Hosted by: James Patrick   There are ultimately only four steps that you need to take in order to earn media or to get published. It doesn't matter whether you're an influencer, an entrepreneur, a brand manager, or a content creator.   Let's talk about these four steps and what you need to know about them t...

Picture Perfect - A Career Without Barriers with Sophie Kietzmann Hosted by: James Patrick   Today, we're going back to the origin of our podcast and I'm bringing on a fellow photographer to chat with me. The show started as a show for creatives and artists to figure out ways to navigate through this industry landscape. What I learned over the course of 500 episodes is that some of the challenges...

How Being a Guest on Podcasts Can Benefit You and Your Brand Hosted by: James Patrick   When we think about earned media and getting published, the first thing that comes to mind is landing a feature in a magazine. Why? Because it would look really cool. But, do not overlook the power of being featured on podcasts.     "Listeners are extremely loyal to the shows that they subscribe to."     IN THI...

Three Exercises to Master Your Communication with Brenden Kumarasamy Hosted by: James Patrick   I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, "Tell you what, I'll hook you up with an independent study for these upper division cr...

Get Your Magazine Pitches to Stand Out Hosted by: James Patrick   With so many people pitching to media outlets, hoe do you get your pitches to stand out? Let's talk about that today.     "It is not about what you do or who you are, so much as it is about what you want to do for that publication."     IN THIS EPISODE Ways to get your media pitches to stand out. How to lead with value and why it ma...

Why Your Content is NOT Standing Out - Live Coaching Hosted by: James Patrick   Is your content not being seen online? Today, we're going to be talking about why and how we can fix that.     "Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest."     IN THIS EPISODE How to reach a wider audience authentically. Two reasons why your content is...

Finding Your Voice in Podcasting with Alicia Haygood Hosted by: James Patrick   In today's episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It's the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport.   My guest...

TikTok Ban - What it Means For You Hosted by: James Patrick   Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S. state to vote to pass legislation that bans TikTok from all personal devices. According to CNN, the bill is going in front of the governor and if the governor signs the bill, it will go into effect most likely in January 2024.   There has been a lot...

Welcome to our 500th episode of the Beyond the Image Podcast! We have a lot we're going to be diving through, including the evolution of the podcast and where content creation is right now, where it's going, and what you need to know about the content that will move your business in the direction you want to be going. We also have a whole bunch of announcements, giveaways, and prizes this episode...

How Getting Published Can Grow Your Business Hosted by: James Patrick   Earned media, or getting published, is the fastest way to grow your business. But how does this happen? Let's dive into this today.     "Landing media features amplifies your authority."     IN THIS EPISODE The 2 ways getting published grows your business. Getting validation in the field you are in. How to get new leads into y...

What is Earned Media Hosted by: James Patrick   When I say "getting published" the thing that comes to mind is landing a feature in a magazine. But what do I mean when I say "earned media?"     "Earned media has a 4x engagement compared to advertising."     IN THIS EPISODE The definition of earned media. Different media outlets you can earn. Do you have to pay for earned media? Advertising versus...

How to Get Your Magazine Pitches to Stand Out Hosted by: James Patrick   With so many people pitching to media outlets, how do you get your pitches to stand out? Let's talk about that in today's episode.     "90% of people will only send 1 single pitch and never follow up."     IN THIS EPISODE Ways to stand out when pitching to media outlets. What media outlets are looking for in your pitch. The i...

Why Getting Published is Better Than Advertising Hosted by: James Patrick   What is the difference between earned media and paid advertising? And which one is better?     "A 1 page article in a magazine is worth the same as buying 4 full page ads in that magazine."     IN THIS EPISODE Earned media versus paid advertising. Which is better? Why advertisements no longer work like they used to. Where...

2 Big Misconceptions About Getting Published Hosted by: James Patrick   There are 2 big misconceptions when it comes to getting published and we are diving into those on today's show.     "Overwhelmingly, most of the features are for individuals like you."     IN THIS EPISODE 2 misconceptions about getting published. Why you don't need to be a celebrity to get published. Pitching to media outlets...

Pricing Tiers You Should Have - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   Today, we're going to be talking about pricing tiers you should be having as well as some amazing opportunities that...