Beyond the Image Podcast

Three Exercises to Master Your Communication with Brenden Kumarasamy Hosted by: James Patrick   I want to set the stage for you. We are going back about 18 years. I am in my final year of college and my professor at the time knows that I need a few extra upper division credits in order to get my degree, He says, "Tell you what, I'll hook you up with an independent study for these upper division cr...

Get Your Magazine Pitches to Stand Out Hosted by: James Patrick   With so many people pitching to media outlets, hoe do you get your pitches to stand out? Let's talk about that today.     "It is not about what you do or who you are, so much as it is about what you want to do for that publication."     IN THIS EPISODE Ways to get your media pitches to stand out. How to lead with value and why it ma...

Why Your Content is NOT Standing Out - Live Coaching Hosted by: James Patrick   Is your content not being seen online? Today, we're going to be talking about why and how we can fix that.     "Our audience gets used to seeing the same things, the same trends, and therefore, they start to lose interest."     IN THIS EPISODE How to reach a wider audience authentically. Two reasons why your content is...

Finding Your Voice in Podcasting with Alicia Haygood Hosted by: James Patrick   In today's episode, we are going to be talking about truly the number one thing that I use for my own brand awareness, authority amplification, and lead generation. It's the power of podcasting. Not just hosting my own show but also landing spots as a guest on other shows as a way to build trust and rapport.   My guest...

TikTok Ban - What it Means For You Hosted by: James Patrick   Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S. state to vote to pass legislation that bans TikTok from all personal devices. According to CNN, the bill is going in front of the governor and if the governor signs the bill, it will go into effect most likely in January 2024.   There has been a lot...

Welcome to our 500th episode of the Beyond the Image Podcast! We have a lot we're going to be diving through, including the evolution of the podcast and where content creation is right now, where it's going, and what you need to know about the content that will move your business in the direction you want to be going. We also have a whole bunch of announcements, giveaways, and prizes this episode...

How Getting Published Can Grow Your Business Hosted by: James Patrick   Earned media, or getting published, is the fastest way to grow your business. But how does this happen? Let's dive into this today.     "Landing media features amplifies your authority."     IN THIS EPISODE The 2 ways getting published grows your business. Getting validation in the field you are in. How to get new leads into y...

What is Earned Media Hosted by: James Patrick   When I say "getting published" the thing that comes to mind is landing a feature in a magazine. But what do I mean when I say "earned media?"     "Earned media has a 4x engagement compared to advertising."     IN THIS EPISODE The definition of earned media. Different media outlets you can earn. Do you have to pay for earned media? Advertising versus...

How to Get Your Magazine Pitches to Stand Out Hosted by: James Patrick   With so many people pitching to media outlets, how do you get your pitches to stand out? Let's talk about that in today's episode.     "90% of people will only send 1 single pitch and never follow up."     IN THIS EPISODE Ways to stand out when pitching to media outlets. What media outlets are looking for in your pitch. The i...

Why Getting Published is Better Than Advertising Hosted by: James Patrick   What is the difference between earned media and paid advertising? And which one is better?     "A 1 page article in a magazine is worth the same as buying 4 full page ads in that magazine."     IN THIS EPISODE Earned media versus paid advertising. Which is better? Why advertisements no longer work like they used to. Where...

2 Big Misconceptions About Getting Published Hosted by: James Patrick   There are 2 big misconceptions when it comes to getting published and we are diving into those on today's show.     "Overwhelmingly, most of the features are for individuals like you."     IN THIS EPISODE 2 misconceptions about getting published. Why you don't need to be a celebrity to get published. Pitching to media outlets...

Pricing Tiers You Should Have - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   Today, we're going to be talking about pricing tiers you should be having as well as some amazing opportunities that...

Biggest Mistakes When Pitching - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   In today's live coaching, we are going to be talking about the top mistakes individuals make when they are trying t...

5 Most Important Marketing Questions to Ask Hosted by: James Patrick   Today, we're talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it's not just the asking of these questions but also finding the answers to these questions.     "Where can you position yourself in front of your target audience?"     IN THIS EPISODE 5 quest...

3 Things You Need to Know About Magazines Before Pitching Hosted by: James Patrick   When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let's talk about these 3 things and why they're important.     "Are these your prospective clients?"     IN THIS EPISODE 3 things to know...

Should You Pay to Get Published? - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   Today's topic that we are diving into is should you be paying to get published?     "I don't want you to believe...

Stand Out on Social Media with Regina Lawrence Hosted by: James Patrick   What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media.   My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency.     "Stop being the consumer."     IN THIS EPISODE The role soci...

Am I Good Enough to Get Published? Hosted by: James Patrick   A question that comes up fairly often when it comes to getting published is, "Am I even good enough to get published?" or "Who am I to get published?"   Perhaps this is something that you have thought or considered. Let's talk about why you are.     "The majority of earned media features are for individuals like you."     IN THIS EPISOD...

Red Flags of Prospective Clients - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   Today's topic that we are diving into is red flags that you need to watch out for and the warning signs you need...

Chef Robert Irvine on Overcoming the Impossible Hosted by: James Patrick     My guest today is Chef Robert Irvine, you'll recognize him from the hit TV show, Restaurant Impossible. He's also the author of the brand new book, Overcoming Impossible.     "If one ingredient of that recipe is not in there, the magic doesn't happen."     IN THIS EPISODE The inspiration behind Chef Robert's decision to d...

Three Reasons to Land Media Features Hosted by: James Patrick   I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let's talk about 3 reasons why you want to get published...

How to Launch Your Own Podcast - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   This week, we're talking about how to launch your own podcast.     "Once consistency is gone, your audience is gone...

How to Write to Sell with Scott Keyser Hosted by: James Patrick     The topic we're going to be diving into today is one that comes up a lot as I'm working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches.   My guest is Scott Keyser, he is t...

The Coaching Industry Has Failed You Hosted by: James Patrick   Today, we're going to talk about why you should not compare yourself to others and why you need to stop listening to coaches who brag about how much many they make.     "There is a lot beneath the surface that they are not sharing."     IN THIS EPISODE Hear James dissect a post made by an entrepreneur and why it's terrible. Advice tha...

How to Go on a Podcast Tour - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   This week, we're talking about how to go on a podcast tour.     "If you're a guest on that show, you are being vouched...