Beyond the Image Podcast

Saving Yourself From Burnout  Hosted by: James Patrick   Do you ever feel like you just don't want to work? This tends to come up a lot more around the holiday season and the past few years haven't helped. Let's dive into this today. "Your energy is a finite resource." IN THIS EPISODE What burnout is. 3 things you can do to help. How to protect your energy. The power of reframing your experiences....

I'd Much Rather Be Doing This Hosted by: James Patrick   I've been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let's talk about what I found and didn't find in these portfolios.  "If you're waiting for permission to start doing something, it's not going to come." IN THIS EPI...

Redefining Your Vision with Nickolas Duarte Hosted by: James Patrick   We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they're put  together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace.    So, today on the show, my guest is Nickolas...

Book More Clients with Jane Goodrich Hosted by: James Patrick   In today's episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients.   My guest today is fellow photographer, Jane Goodrich. She's the founder of Picsello. "People buy from people." IN THIS EPISODE Why marketing is important in your business.  Misconc...

Nightmare at the Studio Hosted by: James Patrick   There's times when I'm in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I've ever had. Happy Halloween! "This could end up with something interesting or this could end up with me dead." IN THIS EPISODE Tales from the camera operator.  When someone pulled a gun during...

Lead Magnets That Convert Hosted by: James Patrick   Today, we're diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients.    "The goal of a lead magnet is to draw in leads into your brand, into your business." IN THIS EPISODE The three types of leads. Types of lead magnets. What determines an effective lead magnet.  What your lead...

Will Someone Publish My Book? Part 1 Hosted by: James Patrick   Today, we're diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There's no guarantee of how this series will end, but I will stay transparen...

Why Your Lead Magnet is Failing Hosted by: James Patrick   Today, we're diving into what makes an effective lead magnet and how to fix it if it's not working.  "An effective lead magnet is a way to enhance the trust and rapport you have with your audience." IN THIS EPISODE What tells you if the lead magnet is working or not.  Why you would want to create a lead magnet for your customers.   Benefit...

Art of the Side Hustle with Julie Bonner Hosted by: James Patrick   So many of our journey's start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That's how so many of my different brands and businesses were built, including my photography business which I started while working in another career.   In this episod...

Blowing Magazine Opportunities - Live Coaching  Hosted by: James Patrick   On this week's live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets.  "The media's role is not to be a publicity platform for you exclusively." IN THIS EPISODE Big news about the launch of Icon Refined Magazine.  What you need to bring in your magazine...

The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business.    In today's episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence.    My guest today is Sara Frenza.  "Lead generation is a fundamental aspect of not only starting a bu...

The Rags to Riches Lie  Hosted by: James Patrick In this episode, James has a story for you that may change your perspective on the rock bottom stories you've heard from some influential people. "Stop comparing your path to the paths of others." IN THIS EPISODE The truth behind most rags to riches stories. Why influencers and entrepreneurs may share false stories. How to properly share a failure s...

I Lost a 1 Million Dollar Contract Hosted by: James Patrick   Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today's episode.   "If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again." IN THIS EPISODE The story of...

How Media Pitching Has Evolved - Live Coaching  Hosted by: James Patrick   Today, James is going to be talking about how pitching media outlets has evolved over the years.  "Journalists are receiving 20-30  cold pitches a day." IN THIS EPISODE How James has shifted his pitches personally.  The two different types of pitches and how to use them.  What to include in your pitch.  How many people shou...

How Companies Exploit Models  Hosted by: James Patrick   Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they're offering isn't equal to what you are being asked to provide. Let's talk about this today. "If this is how they're...

Pitches Worth Reading with Madison Rutherford Hosted by: James Patrick   My guest today is Madison Rutherford. She's the associate editor and digital editor of Phoenix Magazine. Today, we're talking about how to create pitches worth reading. "The most important part of the story is the first sentence and the last sentence." IN THIS EPISODE Madison's journalism journey. Interviewing famous people a...

Surviving the Production from Hell  Hosted by: James Patrick   It's taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I've had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair.   But, there's an interesting end to this story so I'm sure you'll gain something from my...

How to Launch a Best Selling Book - Live Coaching (E) Hosted by: James Patrick   Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list.  "Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI." IN THIS EPISODE What James has been up to and what's coming u...

Creating Photos for Magazine Covers Hosted by: James Patrick   We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let's talk about it today.    "The image should be compelling enough to make someone stop and pause and take in that magazine visually." IN THIS EPISODE What makes a photo suitable to appear on a magazine cover photo. ...

Saying No to Free Work Hosted by: James Patrick   Getting asked to work for free is annoying. So, today I'm going to share different ways to respond to inquiries when asked to work for free. "You do not have to work for exposure." IN THIS EPISODE Using your years of experience to say no. Should you exchange free work in return to add more to your portfolio? The power of offering discounts for futu...

Breaking Through Roadblocks with Tamika Robinson (E) Hosted by: James Patrick   In today's episode we are going to talk about change and being faced with things we were not expecting; obstacles that we were not anticipating and how we navigate around those.   My guest today is Tamika Robinson. Tamika was a collegiate athlete in track and field, specifically a sprinter.  "Nothing;s forever and some...

Why You're Not Getting Stuff Done Hosted by: James Patrick In today's episode, James is diving into all the many projects he is working on and how they went from ideas on paper to actual tangible steps he could take to complete each project. "It's easy to confuse being busy, by doing busywork, with being productive." IN THIS EPISODE What it takes to start and keep your momentum when completing pro...

  Free Business Coaching LIVE Hosted by: James Patrick   Welcome to another week of live coaching. Today, James is answering all and any business questions LIVE from those who tuned in to the live. "The best way to compete with others in your industry is to draw your competition into an area they cannot compete with you in." IN THIS EPISODE Updates on what James and his team are doing. How to comm...

On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen?    Our guest today is going to help you stand out regardless of what industry you're in. His name is Matt McWilliams and he is the author of the new book, Turn Yo...

Try Not to Suck at Business  Hosted by: James Patrick   The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108 years. Their manager at the time coined the phrase, "Try not to suck." This was the rally cry that went on to win that year.    As an entrepreneur, we have to wade through a lot of crap and there are a lot of crappy professionals out there.    So, let...