Beyond the Image Podcast

I Lost a 1 Million Dollar Contract Hosted by: James Patrick   Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today's episode.   "If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again." IN THIS EPISODE The story of...

How Media Pitching Has Evolved - Live Coaching  Hosted by: James Patrick   Today, James is going to be talking about how pitching media outlets has evolved over the years.  "Journalists are receiving 20-30  cold pitches a day." IN THIS EPISODE How James has shifted his pitches personally.  The two different types of pitches and how to use them.  What to include in your pitch.  How many people shou...

How Companies Exploit Models  Hosted by: James Patrick   Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they're offering isn't equal to what you are being asked to provide. Let's talk about this today. "If this is how they're...

Pitches Worth Reading with Madison Rutherford Hosted by: James Patrick   My guest today is Madison Rutherford. She's the associate editor and digital editor of Phoenix Magazine. Today, we're talking about how to create pitches worth reading. "The most important part of the story is the first sentence and the last sentence." IN THIS EPISODE Madison's journalism journey. Interviewing famous people a...

Surviving the Production from Hell  Hosted by: James Patrick   It's taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I've had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair.   But, there's an interesting end to this story so I'm sure you'll gain something from my...

How to Launch a Best Selling Book - Live Coaching (E) Hosted by: James Patrick   Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list.  "Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI." IN THIS EPISODE What James has been up to and what's coming u...

Creating Photos for Magazine Covers Hosted by: James Patrick   We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let's talk about it today.    "The image should be compelling enough to make someone stop and pause and take in that magazine visually." IN THIS EPISODE What makes a photo suitable to appear on a magazine cover photo. ...

Saying No to Free Work Hosted by: James Patrick   Getting asked to work for free is annoying. So, today I'm going to share different ways to respond to inquiries when asked to work for free. "You do not have to work for exposure." IN THIS EPISODE Using your years of experience to say no. Should you exchange free work in return to add more to your portfolio? The power of offering discounts for futu...

Breaking Through Roadblocks with Tamika Robinson (E) Hosted by: James Patrick   In today's episode we are going to talk about change and being faced with things we were not expecting; obstacles that we were not anticipating and how we navigate around those.   My guest today is Tamika Robinson. Tamika was a collegiate athlete in track and field, specifically a sprinter.  "Nothing;s forever and some...

Why You're Not Getting Stuff Done Hosted by: James Patrick In today's episode, James is diving into all the many projects he is working on and how they went from ideas on paper to actual tangible steps he could take to complete each project. "It's easy to confuse being busy, by doing busywork, with being productive." IN THIS EPISODE What it takes to start and keep your momentum when completing pro...

  Free Business Coaching LIVE Hosted by: James Patrick   Welcome to another week of live coaching. Today, James is answering all and any business questions LIVE from those who tuned in to the live. "The best way to compete with others in your industry is to draw your competition into an area they cannot compete with you in." IN THIS EPISODE Updates on what James and his team are doing. How to comm...

On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen?    Our guest today is going to help you stand out regardless of what industry you're in. His name is Matt McWilliams and he is the author of the new book, Turn Yo...

Try Not to Suck at Business  Hosted by: James Patrick   The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108 years. Their manager at the time coined the phrase, "Try not to suck." This was the rally cry that went on to win that year.    As an entrepreneur, we have to wade through a lot of crap and there are a lot of crappy professionals out there.    So, let...

Navigating Entreprenuership with Renee Bauer Hosted by: James Patrick   Is this true for you? Who you are at the beginning of your entrepreneurial journey is not who you are 3 months, or 6 months, or 3 years into the process. As you shift in this journey, perhaps those in your circle may not recognize the person you have become. This could be even more delicate when that individual is a significan...

Which Web Builder Should You Use with Gaby Fleming Hosted by: James Patrick   With all the clients I work with, the idea of having a web presence is so crucially important. Whether it's for displaying your portfolio, sales, or lead generation. A lot of my clients want to be able to create and manage their website themselves, either for financial reasons or to have that control.   When you set out...

Proactive vs. Reactive Marketing (LIVE Coaching)  Hosted by: James Patrick   On today's show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state. "Be seen, be heard, be read." IN THIS EPISODE Current casting announcements. What the difference is between reactive...

Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion  Hosted by: James Patrick   It took a while for me to admit that I wanted to be a photographer. I worked in marketing after college and anytime I was at a public event, I would never say that I was trying to build a career as a photographer. I would say, "I work in marketing." Until the day I said, "I'm a phot...

 Dumbest Things Photographers Tried to Steal Business Hosted by: James Patrick   In today;s episode, we're going to dive into the absolutely most absurd acts I've seen photographers take to either steal business or to prevent others from earning business. "Someone else winning does not mean that you lost." IN THIS EPISODE Personal experiences James has had. Sneaky things photographers may sneak in...

The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching) Hosted by: James Patrick   Today, we're going to talk about how your ego can ruin your media chances.  "You should be an equal participant in spreading the editorial narrative." IN THIS EPISODE Things you shouldn't do when you have media features, How you should approach a media partnership. The importance of shar...

Drawing the Line: When Photoshoot Onlookers Cross Boundaries Hosted by: James Patrick   At what point does watching a photoshoot that's happening in public cross a line? At what point does it become intrusive?   Let's talk about this since it happens quite often.  "Modeling while in a public place is intended exclusively for the work that's being created." IN THIS EPISODE Why this happens so often...

Let's Talk About Sales with Sheley Brien Hosted by: James Patrick   We're going to be talking about sales today. I love talking about sales, it seems to make so many of our listeners get a little bit uncomfortable, in a good way. Sales is something that can frustrate a lot of you or leave you feeling overwhelmed, not knowing what you need to do. Oftentime, many of us will try to go down these rabb...

Dumbest Things I've Spent Money on as a Business Owner Hosted by: James Patrick   Today, we're going to be diving into the stupidest things I've ever spent money on. I've made some questionable decisions with my earned cash.     "We have never regretted investing in our user experience."     IN THIS EPISODE The dumbest things James has spent money on as a business owner. Why some popular social me...

I've talked a lot on this show about the importance of attention. I've described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us.   My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention.   "People are making a decision...

The Most Annoying People Trying to Get Published Hosted by: James Patrick   Today, we are going to discuss in detail who the most annoying people trying to get published right now are and their characteristics.   "Media features and working with the media is a mutually beneficial relationship."     IN THIS EPISODE The 7 types of annoying people and why. Should the amount of followers you have get...

Launching a Photo Biz from Scratch with Shayla Pelton Hosted by: James Patrick   Today, we get to chat about something I get a lot of joy out of which is building a career in the photography industry. Whether or not you're in the photography business you can relate this to establishing something that you have a passion for, building a support network for it, and the lessons you learn along the way...