Beyond the Image Podcast

Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why.  Let's dive into in this episode.    "It was already daunting to begin with and it seems to have only gotten more daunting. " IN THIS EPISODE What content is working right now.  What content isn't working right now.  How our attention span affects...

Red Flag Requests for Clients Hosted by: James Patrick I've fallen for some pretty dumb requests as a photographer.    In this episode, let's look at some of the red flag requests that potential clients could be throwing your way.  "You are not required to work for less to help someone else make more." IN THIS EPISODE Things James has fallen for in the past.  Red flag statements and the translatio...

Dealing with Excuses Hosted by: James Patrick People making excuses about why they don't want to buy our products and services sucks. But, maybe we're not actually hearing and understanding why these excuses are happening.    Let's talk about dealing with excuses in today's episode.  "What does that say about your confidence in your product or service?" IN THIS EPISODE Diving into the excuses and...

What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money.   In this podcast, let's talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability.  "Not every hour you're working in the week, you're actually making money." IN THIS EPI...

Really Bad Pitch  Hosted by: James Patrick I for a really, really bad pitch recently. So, let's dive into why this pitch was so offensively bad and how to avoid pitches this bad when you're trying to warn media features.  "When we're getting pitches, we have to really quickly decide if this person is right for our audiences." IN THIS EPISODE The key to finding a good guest.  Why the length of a pi...

Photo Scam to Watch Out For Hosted by: James Patrick There's now a new scam out there to watch out for and photographers are the ones being targeted. Let's talk about it in this episode. "Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have," IN THIS EPISODE How the scam starts. An example of a...

Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you're excited to dive into a conversation with them, but that guest falls completely flat.    In today's episode, we're going to be chatting about how you can show up and shine as a guest on a show so that the hosts wa...

Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I'm talking about how to navigate and deal with it.  "It's equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked." IN THIS EPISODE Why it's important for James to share this experience.  The most effective way of getting n...

Avoid Being Taken Advantage of in Business  Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business?   In this episode, we're going to talk about how to spot it and how to respond to it.  "You are not required to deal with someone's emotional immaturity." IN THIS EPISODE Red flags to look out for when doing business.  Why you need to get all the...

The Software Every Entrepreneur Needs Hosted by: James Patrick I'm in a lot of Facebook groups for my industry and I see a very similar question pop up a lot.  "What is the best software for…?" "What is the thing you use for…?"  Regardless of what the question was, I have an answer for you in today's episode.    "The best one to use is the one you're using right now." IN THIS EPISODE Why entrepren...

Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He's a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine.  "You're either selling or being sold to." IN THIS EPISODE How Chris started in branding.  Why entrepreneurs struggle to understand how their brands work in the marketplace.  The importance of...

Jerks Who Undercut Rates Hosted by: James Patrick A photographer tried to poach my clients by telling them he would charge them less.    In this episode, I'm sharing why it didn't and won't work out for him.  "Competing exclusively on price will eventually put you out of business." IN THIS EPISODE 4 reasons undercutting prices won't work.  What caliber of clients you'll land if you lower your rate...

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it's too far away to actually impact me. But, what if it was within your own co...

When Everyone Does What You Do Hosted by: James Patrick "But everyone is a photographer now." That was told to me by a photographer as a reason why their business was struggling. Let's talk about why this isn't a valid reason.      "Ifl that is what you believe, then it's going to be true." IN THIS EPISODE The same thing James has heard for 20 years.  What you should believe about any industry.  T...

Dealing with POS Critics  Hosted by: James Patrick Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques.   Today, let's talk about how to navigate this and deal with these people.  "No one has the right to get between someone and something that they are passiona...

Avoiding New Year Burnout with Dr. Meredith Butulis Hosted by: James Patrick Today, I'm exhausted and already on my third cup of espresso and it's barely noon. Part of this is because it's the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I've gained momentum and I'm starting the year ah...

How NOT to Blow Your Podcast Interviews  Hosted by: James Patrick Congratulations! You just booked an interview on a podcast. So today, we're diving into how not to blow this opportunity.  "Podcasts are a phenomenal way not only to amplify your authority but to generate leads for your business." IN THIS EPISODE Why podcasts are great for your business.  Who's fault is it if the podcast gets screwe...

Finding Your Summit with Jenn Drummond Hosted by: James Patrick Now that we're into a New Year and I'm sure you've set some aggressive goals for yourself and hopefully a plan to achieve those goals, I wanted to bring on a special guest.     My guest today is Jenn Drummond. She just dropped her brand new book called, "Break Proof: 7 Strategies to Build Resilience and Achieve Your Life Goals." She w...

Clients Not Paying? How to Respond Hosted by: James Patrick Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we're diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future.  "Always have terms and conditions." IN THIS EPISODE 5 recommendations on how to get your invoices paid in...

How to Get Published in ICON with Chelsea Clarke - LIVE Hosted by: James Patrick In this episode, we're explaining why our team created ICON Refined Magazine and how to contribute to future issues of the magazine or be featured in future issues of the magazine.   The editor of ICON Refined magazine, Chelsea Clarke, is on the show today to answer all your questions, "Entrepreneurs are a unique bree...

Well… That Didn't Work! My Best Failures of 2023 Hosted by: James Patrick Happy New Year!    I have a little bit of a bone to pick with the annual recaps, the top nines, and all the posts reflecting on the past year and only shedding light on the things that were positive or reframing things so they look more positive to our audience members.   Let's talk about this today! "Our focus is to foster...

How to Set Your 2024 Business Goals Hosted by: James Patrick This is the 3rd year hosting the annual business strategy session. The goal of this session is to help give clarity when it comes to setting your goals for the New Year.   "We don't check back in on the goals we're setting for ourselves." IN THIS EPISODE Reasons why accomplishing goals we set is difficult.  Why you need to check in on yo...

Why Your Sales Suck Hosted by: James Patrick In this episode, James is talking about the biggest reason why business owners aren't selling.  "You cannot make a sale you did not ask for." IN THIS EPISODE The main reason you're not selling.  How to start making more sales.  The excuses we tell ourselves. Why you should make your offer the most important thing you talk about.  Getting the results you...

How to Hack Productivity Hosted by: James Patrick   In today's episode, we have a huge announcement for you.    James is also going to talk about goal setting, what he used to struggle with while setting goals, and how to get productive throughout the year.  "We are wired to procrastinate on things." IN THIS EPISODE A huge announcement!! What usually happens when we set goals.  Setting goals and f...

Funny Thing About Regret is… Hosted by: James Patrick   After reading a book about regret by Daniel Pink, I started to think about the biggest regrets I've had in 20 years of entrepreneurship. In this episode, I'm sharing those with you and what they all have in common.    "I am fair more likely to regret the things that I did not do, then the things that I took a shot at." IN THIS EPISODE James's...