Beyond the Image Podcast

Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it's too far away to actually impact me. But, what if it was within your own co...

When Everyone Does What You Do Hosted by: James Patrick "But everyone is a photographer now." That was told to me by a photographer as a reason why their business was struggling. Let's talk about why this isn't a valid reason.      "Ifl that is what you believe, then it's going to be true." IN THIS EPISODE The same thing James has heard for 20 years.  What you should believe about any industry.  T...

Dealing with POS Critics  Hosted by: James Patrick Early in your career, there are few things that will derail you faster than when you go to share your work online and someone jumps into the comment section to give you unsolicited critiques.   Today, let's talk about how to navigate this and deal with these people.  "No one has the right to get between someone and something that they are passiona...

Avoiding New Year Burnout with Dr. Meredith Butulis Hosted by: James Patrick Today, I'm exhausted and already on my third cup of espresso and it's barely noon. Part of this is because it's the start of the year and I have this massive sense of overwhelm of trying to get so many things done in this perceived finite amount of time so that I feel like I've gained momentum and I'm starting the year ah...

How NOT to Blow Your Podcast Interviews  Hosted by: James Patrick Congratulations! You just booked an interview on a podcast. So today, we're diving into how not to blow this opportunity.  "Podcasts are a phenomenal way not only to amplify your authority but to generate leads for your business." IN THIS EPISODE Why podcasts are great for your business.  Who's fault is it if the podcast gets screwe...

Finding Your Summit with Jenn Drummond Hosted by: James Patrick Now that we're into a New Year and I'm sure you've set some aggressive goals for yourself and hopefully a plan to achieve those goals, I wanted to bring on a special guest.     My guest today is Jenn Drummond. She just dropped her brand new book called, "Break Proof: 7 Strategies to Build Resilience and Achieve Your Life Goals." She w...

Clients Not Paying? How to Respond Hosted by: James Patrick Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we're diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future.  "Always have terms and conditions." IN THIS EPISODE 5 recommendations on how to get your invoices paid in...

How to Get Published in ICON with Chelsea Clarke - LIVE Hosted by: James Patrick In this episode, we're explaining why our team created ICON Refined Magazine and how to contribute to future issues of the magazine or be featured in future issues of the magazine.   The editor of ICON Refined magazine, Chelsea Clarke, is on the show today to answer all your questions, "Entrepreneurs are a unique bree...

Well… That Didn't Work! My Best Failures of 2023 Hosted by: James Patrick Happy New Year!    I have a little bit of a bone to pick with the annual recaps, the top nines, and all the posts reflecting on the past year and only shedding light on the things that were positive or reframing things so they look more positive to our audience members.   Let's talk about this today! "Our focus is to foster...

How to Set Your 2024 Business Goals Hosted by: James Patrick This is the 3rd year hosting the annual business strategy session. The goal of this session is to help give clarity when it comes to setting your goals for the New Year.   "We don't check back in on the goals we're setting for ourselves." IN THIS EPISODE Reasons why accomplishing goals we set is difficult.  Why you need to check in on yo...

Why Your Sales Suck Hosted by: James Patrick In this episode, James is talking about the biggest reason why business owners aren't selling.  "You cannot make a sale you did not ask for." IN THIS EPISODE The main reason you're not selling.  How to start making more sales.  The excuses we tell ourselves. Why you should make your offer the most important thing you talk about.  Getting the results you...

How to Hack Productivity Hosted by: James Patrick   In today's episode, we have a huge announcement for you.    James is also going to talk about goal setting, what he used to struggle with while setting goals, and how to get productive throughout the year.  "We are wired to procrastinate on things." IN THIS EPISODE A huge announcement!! What usually happens when we set goals.  Setting goals and f...

Funny Thing About Regret is… Hosted by: James Patrick   After reading a book about regret by Daniel Pink, I started to think about the biggest regrets I've had in 20 years of entrepreneurship. In this episode, I'm sharing those with you and what they all have in common.    "I am fair more likely to regret the things that I did not do, then the things that I took a shot at." IN THIS EPISODE James's...

Saving Yourself From Burnout  Hosted by: James Patrick   Do you ever feel like you just don't want to work? This tends to come up a lot more around the holiday season and the past few years haven't helped. Let's dive into this today. "Your energy is a finite resource." IN THIS EPISODE What burnout is. 3 things you can do to help. How to protect your energy. The power of reframing your experiences....

I'd Much Rather Be Doing This Hosted by: James Patrick   I've been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let's talk about what I found and didn't find in these portfolios.  "If you're waiting for permission to start doing something, it's not going to come." IN THIS EPI...

Redefining Your Vision with Nickolas Duarte Hosted by: James Patrick   We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they're put  together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace.    So, today on the show, my guest is Nickolas...

Book More Clients with Jane Goodrich Hosted by: James Patrick   In today's episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients.   My guest today is fellow photographer, Jane Goodrich. She's the founder of Picsello. "People buy from people." IN THIS EPISODE Why marketing is important in your business.  Misconc...

Nightmare at the Studio Hosted by: James Patrick   There's times when I'm in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I've ever had. Happy Halloween! "This could end up with something interesting or this could end up with me dead." IN THIS EPISODE Tales from the camera operator.  When someone pulled a gun during...

Lead Magnets That Convert Hosted by: James Patrick   Today, we're diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients.    "The goal of a lead magnet is to draw in leads into your brand, into your business." IN THIS EPISODE The three types of leads. Types of lead magnets. What determines an effective lead magnet.  What your lead...

Will Someone Publish My Book? Part 1 Hosted by: James Patrick   Today, we're diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There's no guarantee of how this series will end, but I will stay transparen...

Why Your Lead Magnet is Failing Hosted by: James Patrick   Today, we're diving into what makes an effective lead magnet and how to fix it if it's not working.  "An effective lead magnet is a way to enhance the trust and rapport you have with your audience." IN THIS EPISODE What tells you if the lead magnet is working or not.  Why you would want to create a lead magnet for your customers.   Benefit...

Art of the Side Hustle with Julie Bonner Hosted by: James Patrick   So many of our journey's start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That's how so many of my different brands and businesses were built, including my photography business which I started while working in another career.   In this episod...

Blowing Magazine Opportunities - Live Coaching  Hosted by: James Patrick   On this week's live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets.  "The media's role is not to be a publicity platform for you exclusively." IN THIS EPISODE Big news about the launch of Icon Refined Magazine.  What you need to bring in your magazine...

The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business.    In today's episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence.    My guest today is Sara Frenza.  "Lead generation is a fundamental aspect of not only starting a bu...

The Rags to Riches Lie  Hosted by: James Patrick In this episode, James has a story for you that may change your perspective on the rock bottom stories you've heard from some influential people. "Stop comparing your path to the paths of others." IN THIS EPISODE The truth behind most rags to riches stories. Why influencers and entrepreneurs may share false stories. How to properly share a failure s...