Beyond the Image Podcast

In this episode of Beyond the Image, host James Patrick talks about why it is important for creatives and entrepreneurs to develop their own media kit to grow their career. In addition to your portfolio, a media kit can be used to pitch to media outlets and market yourself as a subject matter expect and thus increase the potential to get more work. James chats about the important of a media kit, w...

In this episode of Beyond the Image, host James Patrick discusses why repetition is the most important action a creative business owner can take. The episode covers how reps can beat out talent, creativity and luck using the example of learning to sell and how to sell effectively as an artist. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and fur...

In this episode of Beyond the Image, host James Patrick covers the topic of when creatives who want to leave a full time job to open their own business should make the leap. The episode covers how to look at your numbers, set goals and transition from one career to the next in the most effective way possible. Be sure to subscribe for future episodes discussing how you develop your brand, market yo...

In this episode of Beyond the Image, host James Patrick visits and interviews the Art Director of Phoenix Magazine, Mirelle Inglefield. The two discuss her background as an artist and how she first got hired with the publication in the advertising department and worked her way up until she became the Art Director of the publication. James and Mirelle cover the importance of mentors, where to get i...

In this episode of Beyond the Image, host James Patrick discusses when artists should be working for free - and it is not what you are thinking! He gets into the importance of a content marketing strategy and how giving away value increases a brand's potential for growth. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your...

In this episode of Beyond the Image, host James Patrick speaks with special guest Stacy Jarvis-Paine about her professional journey that led to her career as the Creative Director of Clean Eating Magazine. James and Stacy walk through their working connection and discuss what drives them in their career fields and why passion for their work is a key commonality.  Stacy shares her tips for always e...

In this episode of Beyond the Image, host James Patrick discusses why it is important for creatives to charge for their services. He covers the struggles many artists have with their money mindset, charging what they are worth, finding clients in line with their value, how to get better at selling, understanding various rates for services, how to bid on campaigns, how to negotiate, the value of pr...

In this episode of Beyond the Image, host James Patrick discusses the difference between having a passive and aggressive posture in business. He shares some background on when he was reactive instead of proactive and the importance of taking action to achieve your creative goals. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit fr...

In this episode of Beyond the Image, host James Patrick shares the top four lessons from his recent photography marketing workshop that creatives need to do to grow their careers.   Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients them...

In this episode of Beyond the Image, host James Patrick interviews Julia Kelly the VP of Sales and Marketing and Jared Cohen the Digital Communications Manager of Troon - the largest third party manager of golf, club and hospitality operations in the world.   The three get into a lengthy and detailed conversation about how photographers can increase their success potential with commercial clients,...

In this episode of Beyond the Image, host James Patrick chats with Amber Rose Pera, the Editor in Chief of Modern Fitness Magazine and the Marketing Director for Nutrishop. The two discuss Amber's professional trajectory from being a sponsored athlete to working as a store manager to working in the marketing department at the corporate office to taking the lead at the editor of their flagship publ...

In this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of business leads you are getting. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER:  https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-5...

In this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in magazines. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER:  https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMI...

In this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is. DON'T MISS JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 Scottsdale, AZ LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 Be sure to subscribe for future...

In this episode of Beyond the Image, host James Patrick chats with renowned photo editor and photo director Brad Smith. The two discuss Brad's impressive resume which includes working for the White House during the Clinton Administration, the New York Times, Sports Illustrated as well as his current role as VP of Photography for the WWE. James and Brad discuss the success and opportunities that ph...

In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years and the transition of rebranding from commercial editorial to a photography educator. With the success of his blogs and workshops, Joel has taught some of the biggest platforms around the world. In ad...

In this episode of Beyond the Image, host James Patrick discusses the destructive thoughts and actions that creative entrepreneurs need to stop doing. The show covers a variety of items that asks listeners to make a commitment to never doing again. The intent is not only to help artists craft better careers for themselves, it is also to create better lives for us all! Be sure to subscribe for futu...

In this episode of Beyond the Image, host James Patrick chats with Jesse Reiter, the Photo Editor of Golf Magazine James and Jesse discuss his 15 year career at the publication, how artists are confronted with fear in their careers, the evolution of the publication, what makes a great photo editor, the status of the print industry and why he loves working with so many various artists at the magazi...

In this episode of Beyond the Image, host James Patrick discusses the difference between good and bad competition. Specifically he addresses what makes a good competitor and why we should strive to compete against the best in our industry and contrasts that with the distractions that a bad competition can have upon our businesses. Be sure to subscribe for future episodes discussing how you develop...

In this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine's Director of photography, Karen Frank.  James and Karen discuss the success of their careers and the backgrounds that got them to where they are today.  Having a passion for painting and art as a child, Karen went on to study Fine Arts in school. Given the opportunity of working for a photo agency, she was tasked...

In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand. Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Centr...

In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill.  The two chat about Matt's background as a journalist and his transition from working at a newspaper to working in magazines, his career at Muscle & Fitness Magazine and his work with chef Robert Irvine to launch Robert Irvine Magazine. This episode covers...

In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building and disruptive campaigning primarily for the health and fitness industry. Also a personal trainer and health club owner, Regan's entry into the world of fitness marketing bordered on accidental after a...

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts. Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience....

In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us. This show discusses who our intended audiences are, why we should only focus on them and the dangers of listening to critics who do not matter....