Beyond the Image Podcast

In this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of business leads you are getting. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER:  https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-5...

In this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in magazines. ATTEND JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 - 5:30 PM Scottsdale, Arizona LINK TO REGISTER:  https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 SPACE IS LIMI...

In this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is. DON'T MISS JAMES PATRICK'S MARKETING WORKSHOP Friday, April 12, 2019 Scottsdale, AZ LINK TO REGISTER: https://www.eventbrite.com/e/photography-marketing-seminar-hosted-by-james-patrick-photography-tickets-58446180098 Be sure to subscribe for future...

In this episode of Beyond the Image, host James Patrick chats with renowned photo editor and photo director Brad Smith. The two discuss Brad's impressive resume which includes working for the White House during the Clinton Administration, the New York Times, Sports Illustrated as well as his current role as VP of Photography for the WWE. James and Brad discuss the success and opportunities that ph...

In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his career in commercial advertising for over 35 years and the transition of rebranding from commercial editorial to a photography educator. With the success of his blogs and workshops, Joel has taught some of the biggest platforms around the world. In ad...

In this episode of Beyond the Image, host James Patrick discusses the destructive thoughts and actions that creative entrepreneurs need to stop doing. The show covers a variety of items that asks listeners to make a commitment to never doing again. The intent is not only to help artists craft better careers for themselves, it is also to create better lives for us all! Be sure to subscribe for futu...

In this episode of Beyond the Image, host James Patrick chats with Jesse Reiter, the Photo Editor of Golf Magazine James and Jesse discuss his 15 year career at the publication, how artists are confronted with fear in their careers, the evolution of the publication, what makes a great photo editor, the status of the print industry and why he loves working with so many various artists at the magazi...

In this episode of Beyond the Image, host James Patrick discusses the difference between good and bad competition. Specifically he addresses what makes a good competitor and why we should strive to compete against the best in our industry and contrasts that with the distractions that a bad competition can have upon our businesses. Be sure to subscribe for future episodes discussing how you develop...

In this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine's Director of photography, Karen Frank.  James and Karen discuss the success of their careers and the backgrounds that got them to where they are today.  Having a passion for painting and art as a child, Karen went on to study Fine Arts in school. Given the opportunity of working for a photo agency, she was tasked...

In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand. Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Centr...

In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill.  The two chat about Matt's background as a journalist and his transition from working at a newspaper to working in magazines, his career at Muscle & Fitness Magazine and his work with chef Robert Irvine to launch Robert Irvine Magazine. This episode covers...

In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing agency which focuses on authentic brand building and disruptive campaigning primarily for the health and fitness industry. Also a personal trainer and health club owner, Regan's entry into the world of fitness marketing bordered on accidental after a...

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts. Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience....

In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audience. When we shave off our edges to try to appease everyone, we are left with nothing left to define us. This show discusses who our intended audiences are, why we should only focus on them and the dangers of listening to critics who do not matter....

In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year. The episode covers proactive marketing, picking up money left on the table, segmenting your audience, how to resell and upsell and, most importantly, why you should be reverse engineering your income goals. Be sure to subscrib...

In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte. As a commercial director, Nickolas has earned over 70 industry awards including a National Addy, an Emmy, 6 National Tellys, and 3 National Communicator awards. He's done work for clients such as Adidas, the NBA, the NFL, Nike, Pepsi, BMW, Ford, New Era, Charles Schwab, Ch...

In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free. The word "free" is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services. This show discusses the three times when it is acceptable, and even encouraged, for a photographer to...

In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign. Specifically the show covers how to drive traffic from social media to your website, how to leverage a lead magnet to collect e-mails, what strategies are for an autoresponder series, how to push e-mail subscribers towards purchasing, how to segment and clean lists and the import...

In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts. Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect...

In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice. Specifically the show covers how always working harder can lead to burn out physically and creatively and what artists should do to create a space that allows them to refresh and replenish their energy.  Although this is counter to what we might think when we are busy and stressed, it i...

In this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wresting Entertainment (WWE). This is an extremely detailed episode that starts with Christine's background in college and what got her into photography to begin with. The two then discuss the value and importance of having a mentor and why it is essent...

In this episode of Beyond the Image, host James Patrick discusses what mistakes creatives should be avoiding. Specifically the show covers how to do proactive marketing instead of reactive marketing and the limitations and obstacles we put in our own way preventing us from success or slowing us down in the process of trying to achieve success. Be sure to subscribe for future episodes discussing ho...

In this episode of Beyond the Image, host James Patrick sits down with Tanja Schmitz, the publisher and editor of Fitness Magazine and Fitness HIS Magazine. The two discuss her background in the creative industry, the launch of the magazine titles she has worked for and what she looks for from creatives looking to pitch and submit. Be sure to subscribe for future episodes discussing how you develo...

In this episode of Beyond the Image, host James Patrick sits down with Jessica Marksbury the Senior Editor of Golf Magazine. The two discuss trends in the publishing industry, working with professional athletes and what Golf Magazine looks for from creatives. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an a...

In this episode of Beyond the Image, host James Patrick discusses what how to leverage social media to grow your business. Focusing primarily on Instagram, James Patrick discusses the importance of content marketing, how to get better engagement with your audience and what crucial things you should be doing now for your profiles. Be sure to subscribe for future episodes discussing how you develop...