Beyond the Image Podcast

In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative business in the new year. The episode covers proactive marketing, picking up money left on the table, segmenting your audience, how to resell and upsell and, most importantly, why you should be reverse engineering your income goals. Be sure to subscrib...

In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte. As a commercial director, Nickolas has earned over 70 industry awards including a National Addy, an Emmy, 6 National Tellys, and 3 National Communicator awards. He's done work for clients such as Adidas, the NBA, the NFL, Nike, Pepsi, BMW, Ford, New Era, Charles Schwab, Ch...

In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free. The word "free" is perhaps the biggest F-word in all the creative industry. Artists, photographers, designers loathe the times when a client approaches them and expects free services. This show discusses the three times when it is acceptable, and even encouraged, for a photographer to...

In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign. Specifically the show covers how to drive traffic from social media to your website, how to leverage a lead magnet to collect e-mails, what strategies are for an autoresponder series, how to push e-mail subscribers towards purchasing, how to segment and clean lists and the import...

In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts. Although this is counterintuitive from what we tend to do, the reality is that we do not own our social media following. The ever-changing algorithms, or when the social media platforms crash (as they did today) means we need to have other means in which to connect...

In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice. Specifically the show covers how always working harder can lead to burn out physically and creatively and what artists should do to create a space that allows them to refresh and replenish their energy.  Although this is counter to what we might think when we are busy and stressed, it i...

In this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wresting Entertainment (WWE). This is an extremely detailed episode that starts with Christine's background in college and what got her into photography to begin with. The two then discuss the value and importance of having a mentor and why it is essent...

In this episode of Beyond the Image, host James Patrick discusses what mistakes creatives should be avoiding. Specifically the show covers how to do proactive marketing instead of reactive marketing and the limitations and obstacles we put in our own way preventing us from success or slowing us down in the process of trying to achieve success. Be sure to subscribe for future episodes discussing ho...

In this episode of Beyond the Image, host James Patrick sits down with Tanja Schmitz, the publisher and editor of Fitness Magazine and Fitness HIS Magazine. The two discuss her background in the creative industry, the launch of the magazine titles she has worked for and what she looks for from creatives looking to pitch and submit. Be sure to subscribe for future episodes discussing how you develo...

In this episode of Beyond the Image, host James Patrick sits down with Jessica Marksbury the Senior Editor of Golf Magazine. The two discuss trends in the publishing industry, working with professional athletes and what Golf Magazine looks for from creatives. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an a...

In this episode of Beyond the Image, host James Patrick discusses what how to leverage social media to grow your business. Focusing primarily on Instagram, James Patrick discusses the importance of content marketing, how to get better engagement with your audience and what crucial things you should be doing now for your profiles. Be sure to subscribe for future episodes discussing how you develop...

In this episode of Beyond the Image, host James Patrick discusses what artists should know on how to protect themselves and their businesses. Specifically the show covers how to set up contracts, invoicing, liability insurance, LLCs, terms and conditions, red flags to watch out for, how to handle requests for bids and more. Be sure to subscribe for future episodes discussing how you develop your b...

In this episode of Beyond the Image, host James Patrick discusses what a start up artist needs to move forward in their career. This feature discusses how fear often holds us back, how to step into that fear, why we should always be a student and what separates successful entrepreneurs from those who never try anything. Be sure to subscribe for future episodes discussing how you develop your brand...

In this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process he went through in hiring a wedding photography and why the person with the highest bid ended up getting the gig. He also refers back to his previous roles as a photo editor for both newspapers and magazines and discusses how photographers should dis...

Asking a potential client for money, especially at the onset of one's career can be a very scary and daunting process. In the fourth episode of Beyond the Image, host James Patrick dives into our mindset as it relates to money and where we set our own value at. During the show he discusses how to have conversations about rates, where to find the money at, tips on how to valuate projects, strategie...

In the third episode of Beyond the Image, host James Patrick chats with fellow photographer Jeff Carpenter on the importance of developing a style. During the interview the two discuss what it is like to go down unknown roads, overcoming excuses that slow us down, having the willingness to fail while striving to improve, how to develop a style, why having a style is more important than just techni...

In the second episode of Beyond the Image, host James Patrick discusses how photographers, creatives and other artists can create portfolios that truly sell their services. He starts by sharing a frightening experience he personally had pitching his portfolio to a photo agency and what hard lessons he learned in the process. From there he gets into the various important elements that all portfolio...

Beyond the Image is a new podcast from photographer, marketer, public speaker and storyteller James Patrick on how we can develop beyond the image in our careers and in our lives. Whether we are photographers, illustrators, graphic designers or creators - the truth is that we are artists. As artists we are all storytellers and it is important to learn how to tell the stories of our brands. In this...