Beyond the Image Podcast

MISS THIS EPISODE AT YOUR OWN RISK! Having foresight into business and marketing trends can be critically important for the growth of yourself as an entrepreneur and the brand you are working to elevate. However, it is not enough to know about what is upcoming, you have to then take action. In this episode of the Beyond the Image podcast, host James Patrick discusses the top 7 business and marketi...

Goal setting is a critically important exercise for any entrepreneur. However many either do it incorrectly or fail to do it at all which leads to a lack of vision. In this episode of the Beyond the Image podcast, host James Patrick discusses how entrepreneurs can set both their annual goals as well as how to then break those business goals into quarterly benchmarks followed by weekly action items...

If your marketing efforts are not giving you the return on your investment, chances are they suck. This episode of the Beyond the Image podcast is about how to re-engineer your marketing efforts going into 2020 to focus on the ultimate ROI - customers purchasing from you! Host James Patrick discusses how to set better marketing objectives, creating your unique selling proposition, the importance o...

Video will be one of the most important, if not the single most important, medium for your marketing going into 2020. Because of this we brought on Amy Webber to discuss how to most effectively leverage video in your marketing efforts. Amy is the founder of Paideia Media and in this episode, host James Patrick and her chat about how to capture an audience's attention and how to create a visual sig...

Matt Gottesman is the king of scaling businesses. He has worked for some of the most iconic brands under Louis Vuitton Moet Hennessy and has a superpower of positioning brands for high visibility and scale. His podcast alone has scaled to reach more than 10.5 million people per month. In this interview, host James Patrick and Matt dive into the most important details listeners need to know about w...

Welcome to the RE-LAUNCH of the Beyond the Image Podcast! We have taken the best parts of Beyond the Image and mixed them together with the best parts of our fellow podcast the FITposium podcast to create this new (and improved) show for you! Every week this show will dive into the tools, strategies and resources you need to accelerate your growth personally and professionally. The answers we seek...

In this episode of Beyond the Image, host James Patrick discusses the thing which helped him double his income as an entrepreneur and the answer might surprise you. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshop...

There are six major factors that separate successful photographers and entrepreneurs from those who are struggling to make it work. Check out this episode to learn what the six are and how to integrate into your own business model. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development train...

Success is a choice and so are limitations. You can choose potential, opportunity and fulfillment. But you can also choose struggle, obstacles and lack. In this episode of the podcast, host James Patrick discusses the importance of this choice and how to make the decision that will impact all the actions you will take. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S...

Host James Patrick discusses how creative professionals can increase their revenue by increasing their product or service offerings to their clients. The show discusses how to effectively implement upsales, downsales, bundles and residual income streams. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and bus...

In this episode of the Beyond the Image podcast, host James Patrick discusses the six important steps that every customer takes when hiring us. The show covers each step and how to maximize our efforts to increase our income with our target audience. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and busines...

In this episode of Beyond the Image, host James Patrick discusses the top two reasons you are not making the money you believe you deserve or that you want to be making in you creative business. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get i...

In this podcast, host James Patrick shares the best hack you can implement into your life to help grow not only your business but your personal development journey. It is all about the people you choose to connect with and have in your life. There are three groups of connections you should strive to have and this episode reveals why each are important. BIG ANNOUNCEMENT: James Patrick has released...

In this episode of the Beyond the Image Podcast host James Patrick interviews Russ Perry the founder and CEO of Design Pickle which provides unlimited graphic design services on a subscription base model. The interview covers the 22 years that James and Russ have known each other, but dives deep into both how and why Design Pickle was created. Russ discusses the full story of owning his own ad age...

In this episode of Beyond the Image host James Patrick interviews Lauren Valenzuela the founder of Sigfus Designs on the formation of her brand and what drew her to work as a creative entrepreneur. The interview covers how she set the intentions behind the Sigfus brand, what drives her creativity and how she has grown as a business owner to scale her company exponentially in just over a year. Chec...

One of the top two excuses I will hear from individuals who want to launch a career in the arts is that they did not go to school for it and thus are limited in their potential. The truth is - most of the amazing photographers I know did not get a formal education in the arts. This show covers what is required to grow a successful creative career, if not school. BIG ANNOUNCEMENT: James Patrick has...

We are terrified of failing in our creative careers. However failure is a requirement to grow a successful photography business! In this episode, host James Patrick discusses what the ratio of failure is and how to actually implement and use failure to grow in your career. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensiv...

I have no time! We say this constantly but the truth is that the most successful people in the world have the exact same amount of time we do - to the second! Thus it is not about lack of time, it is about how we manage and use the time we have every single day. In this episode of the Beyond the Image Podcast, host James Patrick discusses how we as creative entrepreneurs can better manage our time...

Working with professional athletes and celebrities can be not only a tremendous amount of fun, but also a strong boost to a photographer's resume and portfolio. However; a lot can go wrong in the process.  In this episode of the Beyond the Image Podcast, host James Patrick discusses the top things we as photographers need to do in our workflow when we are booked to photographed professional athlet...

We can be honest, bad clients are the worst! But - what if they could be avoided almost entirely? In this episode of the podcast, host James Patrick discusses how many bad client relationships can actually be prevented altogether! He discusses specific steps to take to maintain good client relationships and salvage those that begin to turn bad and at what point creatives need to walk away from a b...

Why you should not be a freelancer? But isn't this a podcast made for freelancers?  In this episode of Beyond the Image, host James Patrick talks about the dangers of running a business that is completely reliant on trading time for money. What if you get sick, want to take a day off, go on vacation? You cannot earn a revenue that day because you are not out making work. The episode covers what li...

The year is half over and for many of us we look at the goals we set at the start of the year and panic sets in. We realize that we either lost focus on our goals, we put them off, or they were really difficult goals and we did not strategize effectively on how to achieve them. In this episode, host James Patrick will discuss how you can own your success and achieve your goals you set for yourself...

We make two big problems in our sales process. The first is when we never actually ask for the sale and thus the sale never happens. The second is we ask for the sale at the wrong time in the customer's journey. In this episode of the podcast host James Patrick discusses how to avoid these two mistakes and the six important steps we need to take the client through and when to make the sale. This w...

Listen, we have all been there! Afraid to promote our photography business, nervous that people might not like what we are doing, concerned that we will be judged for our creative endeavors. The result is that we hide. We hide from promoting ourselves, from being proactive, from actually owning the future we want to create for ourselves. Well, enough is enough! It is time to shift that energy and...

In this episode of Beyond the Image, the show is taken over by special guest host and Editor in Chief of STRONG Fitness Magazine, Kirstyn Brown.   Kirstyn leads an interview with James Patrick about his life before finding photography, how he developed this entrepreneurial spirit, the importance of fueling creatively, how to balance work with life, the definition of success and how to navigate fai...