James Patrick: Photographer, Marketer, Storyteller
Beyond the Image Podcast
Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto
Be sure to visit the podcast's website and support the creator: www.jamespatrick.com
Author
James Patrick: Photographer, Marketer, Storyteller
Category
Podcast website
Latest episode
Oct 27, 2026
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Episodes
BTI #081: The True Fear Entrepreneurs Face with Tracy O'Malley 19.03.2020 1:04:43
IMPORTANT UPDATE: To show our commitment and support to you our loyal listeners, my team and I have created a new FREE resource. FITPRENEURS ALLIANCE is a new Facebook Group we have officially launched. The mission is simple; to connect entrepreneurs in the health, fitness and wellness industry who want to grow their business, elevate their income, be in a supportive tribe of likeminded profession...
BTI #080: How to Excel in Business With Unpredictable Obstacles 16.03.2020 13:54
IMPORTANT MESSAGE: Attend our free webinar TONIGHT on how to excel in your business with unpredictable obstacles! Link to Register: https://zoom.us/webinar/register/WN_lKQP_RoARq6CFoZpY_0ksQ With so much happening throughout the world and so many living in fear, many entrepreneurs have seen a negative impact upon their business. The universe is forcing us all to re-evaluate HOW WE CONDUCT BUSINESS...
BTI #079: How to Create a Truly Engaged Community with Melissa Martin & Sandy Vo 12.03.2020 1:12:49
Our guests this week, Melissa Martin and Sandy Vo and the creators of Ladies Aligned and are truly experts in cultivating true engagement and fanaticism within their community. In this episode of Beyond the Image, host James Patrick chats with both Melissa and Sandy on how the universe was able to bring them together, the balancing of business with spiritualism and how they have been able to foste...
BTI #078: 2 Reasons You're Not Selling 09.03.2020 12:39
"I'm not good at sales" We hear this all the time from entrepreneurs we work with and it could not be further from the truth. The reality is we just have a misperception about what sales is and how we use sales to better the lives of those we connect with. That being said, most entrepreneurs face 2 big mistakes that is preventing them from making more sales. In this episode of Beyond the Image, ho...
BTI #077: Giving Yourself Permission to Grow with Lindsey Schwartz 05.03.2020 57:49
Listen, we have all been there. Holding ourselves back because of doubt, fear or lack. Our guest today will help you breakthrough all the BS lies you have been telling yourself to limit your success. Lindsey Schwartz is the best-selling author of Powerhouse Woman, the founder of the wildly popular Powerhouse Women event and the host of the Powerhouse Women podcast. In this episode of Beyond the Im...
BTI #076: Creating a Culture Worth Leading with Billy Boughey 27.02.2020 51:57
Our guest Billy Boughey, is a legendary emcee, free style rapper, former professional baseball player and author of the new book Culture Reconstructed: A "Start-Where-You-Are" Guide to Building a Culture of Impact . In this episode of Beyond the Image, host James Patrick and Billy discuss what the characteristics of true leadership are, how to craft better conversations for the future of yourself...
BTI #075: Accelerate Your Journey to Becoming a Leader with Kareen Walsh 20.02.2020 1:01:45
IMPORTANT MESSAGE: 10 Listeners of this show can get a free signed copy of the book LEAD WITH VALUE by visiting www.kareenwalsh.com/leadwithvaluesigned Our guest Kareen Walsh, the CEO and Head Strategist of Revampologist, is a coach who works with thought leaders to build 7-to-8 figure brands. She is also the author of LEAD WITH VALUE and the host of YOUR BADASS JOURNEY podcast. In this episode of...
BTI #074: How Relationships Led to a $24M Valuation 13.02.2020 1:06:28
Our guest Megan Everett, the founder of Perfrm, discusses in a very personal and vulnerable interview the importance of relationships and how her relationship capital helped her earn a valuation for her business at $27M. In this episode of Beyond the Image, host James Patrick and Megan dive into her background with sales, the importance of developing strong relationships in business, how she learn...
BTI #073: How to Leverage Content Marketing to Stand Out with Skyler Irvine 06.02.2020 1:08:05
Our guest Skyler Irvine, the founder of RenzlerMedia, is a master of recognizing opportunities within a market and helping entrepreneurs leverage mediums such as podcasting and video production to scale their brands and businesses. In this episode of Beyond the Image, host James Patrick and Skyler deep dive on the evolution of content marketing strategies and what entrepreneurs need to know to suc...
BTI #072: Choosing Your Worth with Heidi Powell 30.01.2020 1:02:47
Our guest Heidi Powell is more than just a personal trainer, TV show host and best-selling author. She has developed a ubiquitous brand in the health and fitness industry as a leader. In this episode of Beyond the Image, host James Patrick chats with Heidi on the evolution of her career, why she originally resisted the call to greatness, what got her to finally be willing to take a leap, when she...
BTI #071: How to Build a 7 Figure Membership Site from Scratch with Alison Lumbatis 23.01.2020 56:53
For many of us, our entrepreneur journey starts by trading our time for money. We work exclusively by giving our time in exchange for compensation. However, the resulting issue is we either hit the ceiling of running out of time or we eventually max out how much we believe we can charge for our time. When we hit that point we then enter into a new phase of seeking to create additional income strea...
BTI #070: Top 5 Ways to Hack and Sustain Motivation 16.01.2020 24:07
As January is now half over, many entrepreneurs are finding it difficult to maintain the motivation they had at the start of the year. Statistics show that 25% of New Year's Resolutions have been abandoned by the middle of January and less than 10% are ever achieved by the end of the year. That is a terrifying reality and one we need to shift if we are to grow as business owners and leaders. In th...
BTI #069: The Investment Cost of Growth with Lindsey Mango 09.01.2020 58:25
Who reading this feels like they are destined for more than they are doing right now? Probably every single person who listens to this show! But our ability to clearly see the path we must go down and the actions we must take is where most of us struggle. Our guest today is business and life coach Lindsey Mango who knows, first-hand, what the call to greatness sounds like and how to chart a course...
BTI #068: Top 7 Business and Marketing Predictions for 2020 03.01.2020 19:28
MISS THIS EPISODE AT YOUR OWN RISK! Having foresight into business and marketing trends can be critically important for the growth of yourself as an entrepreneur and the brand you are working to elevate. However, it is not enough to know about what is upcoming, you have to then take action. In this episode of the Beyond the Image podcast, host James Patrick discusses the top 7 business and marketi...
BTI #067: How to Measure and Hit Your 2020 Goals 26.12.2019 18:29
Goal setting is a critically important exercise for any entrepreneur. However many either do it incorrectly or fail to do it at all which leads to a lack of vision. In this episode of the Beyond the Image podcast, host James Patrick discusses how entrepreneurs can set both their annual goals as well as how to then break those business goals into quarterly benchmarks followed by weekly action items...
BTI #066: How to Avoid Sucky Marketing 19.12.2019 19:37
If your marketing efforts are not giving you the return on your investment, chances are they suck. This episode of the Beyond the Image podcast is about how to re-engineer your marketing efforts going into 2020 to focus on the ultimate ROI - customers purchasing from you! Host James Patrick discusses how to set better marketing objectives, creating your unique selling proposition, the importance o...
#065: How to Effectively Use Video In Your Marketing with Amy Webber 04.12.2019 56:32
Video will be one of the most important, if not the single most important, medium for your marketing going into 2020. Because of this we brought on Amy Webber to discuss how to most effectively leverage video in your marketing efforts. Amy is the founder of Paideia Media and in this episode, host James Patrick and her chat about how to capture an audience's attention and how to create a visual sig...
#064: The Art of Scaling Your Business with Matt Gottesman 27.11.2019 59:11
Matt Gottesman is the king of scaling businesses. He has worked for some of the most iconic brands under Louis Vuitton Moet Hennessy and has a superpower of positioning brands for high visibility and scale. His podcast alone has scaled to reach more than 10.5 million people per month. In this interview, host James Patrick and Matt dive into the most important details listeners need to know about w...
BTI #063: The NEW Beyond the Image 22.11.2019 13:38
Welcome to the RE-LAUNCH of the Beyond the Image Podcast! We have taken the best parts of Beyond the Image and mixed them together with the best parts of our fellow podcast the FITposium podcast to create this new (and improved) show for you! Every week this show will dive into the tools, strategies and resources you need to accelerate your growth personally and professionally. The answers we seek...
BTI #062: How I Doubled My Income 25.10.2019 11:00
In this episode of Beyond the Image, host James Patrick discusses the thing which helped him double his income as an entrepreneur and the answer might surprise you. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get it at JamesPatrick.com/Workshop...
BTI #061: Six Things That Separate Success from Struggle 18.10.2019 8:51
There are six major factors that separate successful photographers and entrepreneurs from those who are struggling to make it work. Check out this episode to learn what the six are and how to integrate into your own business model. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development train...
BTI #060: You Can CHOOSE Success or Limitations 11.10.2019 6:54
Success is a choice and so are limitations. You can choose potential, opportunity and fulfillment. But you can also choose struggle, obstacles and lack. In this episode of the podcast, host James Patrick discusses the importance of this choice and how to make the decision that will impact all the actions you will take. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S...
BTI #059: How to Increase Revenue by Increasing Offerings 04.10.2019 8:41
Host James Patrick discusses how creative professionals can increase their revenue by increasing their product or service offerings to their clients. The show discusses how to effectively implement upsales, downsales, bundles and residual income streams. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and bus...
BTI #058: Understanding the Customer Journey 27.09.2019 11:26
In this episode of the Beyond the Image podcast, host James Patrick discusses the six important steps that every customer takes when hiring us. The show covers each step and how to maximize our efforts to increase our income with our target audience. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and busines...
BTI #057: Two Reasons You Are NOT Making the Money You Want 20.09.2019 11:11
In this episode of Beyond the Image, host James Patrick discusses the top two reasons you are not making the money you believe you deserve or that you want to be making in you creative business. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get i...
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