James Patrick: Photographer, Marketer, Storyteller
Beyond the Image Podcast
Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto
Author
James Patrick: Photographer, Marketer, Storyteller
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
BTI #093: What You Need to Know About the SBA Loans 29.04.2020 27:45
This is an essential episode for any business owner (that is you) on everything you need to know about the two loans that are being offered to businesses right now and why you should be applying. Our guest on Beyond the Image is Ashley Shepherd the founder of Money Muscle Co, also known as The Fit CPA, and she is answering all the most common questions and dispelling all the rampant misunderstandi...
BTI #090: 5 Mistakes that Will End Your Business During Quarantine 28.04.2020 19:30
So many struggling business owners are sitting and wishing things back to the way they were before the COVID-19 epidemic. But they have a misperception of what business (and life) was like. In this episode of BEYOND THE IMAGE, host James Patrick discusses the five mistakes many entrepreneurs and business owners are making during the quarantine that can actually kill off their business. Be sure to...
BTI #091: Social Media Strategy that Attracts the Right Audience with Samantha Kozuch 23.04.2020 58:58
Trying to understand how to best leverage social media while outsmarting the algorithm can feel like an overwhelming task. Questions like, how do I get more followers, how do I sell on Instagram, what should I put in my bio and what content works the best are constantly mystifying users. But fear no more as our guest today on Beyond the Image is social media expert and business coach Samantha Kozu...
BTI #090: How to Sell During COVID-19 21.04.2020 13:33
Not a day has gone by over the last four weeks that we have not been asked at least once if entrepreneurs and business owners should be selling during COVID-19. Will people have the finances? Everyone else is giving their stuff away for free, should I also? Is it wrong to sell right now? The real question is not whether or not we should be selling (short answer is YES) - but how do we sell right n...
BTI #089: Removing Your Masks to Find Your True Self with Stefanos Sifandos 16.04.2020 52:43
With the nation quarantined, it has forced many of us to be in the most uncomfortable position we could ever imagine; being alone with our thoughts and our emotions. Some of us fear this space so much that we will do anything to avoid it including burying ourselves with "work," run into actions that are not in alignment with who we are, or even form addictions to escape. Our guest on Beyond the Im...
BTI #088: How to Increase Sales with Low Ticket Items 14.04.2020 8:48
Offering your prospective clients lower ticket offerings is a phenomenal way to boost your sales - but not in the direct way you may be thinking. In this episode of Beyond the Image, host James Patrick discusses why low ticket offers are a fundamental piece in your overall portfolio of product or service offerings to your clients and why lower ticket items will help you sell more of your signature...
BTI #087: How to Be Abundant During COVID-19 with Taylor Simpson 09.04.2020 1:02:42
Abundance is more than just an overused and etherial buzzword. It is an misunderstood and underutilized tool to thrive. Our guest on the Beyond the Image podcast is Taylor Simpson. Taylor helps people tap into the true frequencies of abundance leveraging science, spirituality and mysticism. What does that mean for you the listener? It means that Taylor and host James Patrick will be providing you...
BTI #086: If You're Not Doing This, You're Losing Money 07.04.2020 11:11
In this episode of the Beyond the Image Podcast, host James Patrick dives into the most effective marketing and sales tool we as entrepreneurs have at our disposal. Simply put, if you are not implementing this tool into your marketing or sales copy - you will be losing revenue (or not earning revenue at the speed to which you would like). James covers the strategy as well as three ways to implemen...
BTI #085: Take Messy Action with Angela Gargano 02.04.2020 48:34
Our guest today is three-time American Ninja Warrior Angela Gargano. This is another interview we bumped up about 6 weeks ahead of schedule because of how important it is for what we are all dealing with right now amidst COVID-19 and the nationwide quarantine. In this episode, host James Patrick and Angela Gargano discuss the importance of mindset and how it can overcome our own limiting beliefs,...
BTI #084: It is OK to not be OK! 31.03.2020 8:33
As COVID-19 continues to impact North America, forcing more to stay home and entrepreneurs scrambling to figure out what to do to sustain their business - it is important that we take a moment to actually acknowledge how absolutely scary things can be right now. Stop scrolling through social media and judging yourself for not being as energetic or as motivated as many are pretending to be during t...
BTI #083: The Real Pandemic Entrepreneurs Are Facing with Dr. Jade Teta 26.03.2020 1:05:38
We bumped up this episode a month ahead of schedule because this is the show every entrepreneur needs to listen to right now! In this episode of Beyond the Image, Dr. Jade Teta joins the show to discuss the real pandemic that entrepreneurs are facing. It is not a lack of marketing, it is not a lack of a successful e-mail nurture sequence and it is not the lack of a funnel. Host James Patrick and D...
BTI #082: How COVID-19 is Impacting Entrepreneurs and What To Do About It 24.03.2020 18:17
IMPORTANT UPDATE: To show our commitment and support to you our loyal listeners, my team and I have created a new FREE resource. FITPRENEURS ALLIANCE is a new group to connect entrepreneurs in the health, fitness and wellness industry who want to grow their business, elevate their income, be in a supportive tribe of likeminded professionals who are working to leave massive impact on the world!!! T...
BTI #081: The True Fear Entrepreneurs Face with Tracy O'Malley 19.03.2020 1:04:43
IMPORTANT UPDATE: To show our commitment and support to you our loyal listeners, my team and I have created a new FREE resource. FITPRENEURS ALLIANCE is a new Facebook Group we have officially launched. The mission is simple; to connect entrepreneurs in the health, fitness and wellness industry who want to grow their business, elevate their income, be in a supportive tribe of likeminded profession...
BTI #080: How to Excel in Business With Unpredictable Obstacles 16.03.2020 13:54
IMPORTANT MESSAGE: Attend our free webinar TONIGHT on how to excel in your business with unpredictable obstacles! Link to Register: https://zoom.us/webinar/register/WN_lKQP_RoARq6CFoZpY_0ksQ With so much happening throughout the world and so many living in fear, many entrepreneurs have seen a negative impact upon their business. The universe is forcing us all to re-evaluate HOW WE CONDUCT BUSINESS...
BTI #079: How to Create a Truly Engaged Community with Melissa Martin & Sandy Vo 12.03.2020 1:12:49
Our guests this week, Melissa Martin and Sandy Vo and the creators of Ladies Aligned and are truly experts in cultivating true engagement and fanaticism within their community. In this episode of Beyond the Image, host James Patrick chats with both Melissa and Sandy on how the universe was able to bring them together, the balancing of business with spiritualism and how they have been able to foste...
BTI #078: 2 Reasons You're Not Selling 09.03.2020 12:39
"I'm not good at sales" We hear this all the time from entrepreneurs we work with and it could not be further from the truth. The reality is we just have a misperception about what sales is and how we use sales to better the lives of those we connect with. That being said, most entrepreneurs face 2 big mistakes that is preventing them from making more sales. In this episode of Beyond the Image, ho...
BTI #077: Giving Yourself Permission to Grow with Lindsey Schwartz 05.03.2020 57:49
Listen, we have all been there. Holding ourselves back because of doubt, fear or lack. Our guest today will help you breakthrough all the BS lies you have been telling yourself to limit your success. Lindsey Schwartz is the best-selling author of Powerhouse Woman, the founder of the wildly popular Powerhouse Women event and the host of the Powerhouse Women podcast. In this episode of Beyond the Im...
BTI #076: Creating a Culture Worth Leading with Billy Boughey 27.02.2020 51:57
Our guest Billy Boughey, is a legendary emcee, free style rapper, former professional baseball player and author of the new book Culture Reconstructed: A "Start-Where-You-Are" Guide to Building a Culture of Impact . In this episode of Beyond the Image, host James Patrick and Billy discuss what the characteristics of true leadership are, how to craft better conversations for the future of yourself...
BTI #075: Accelerate Your Journey to Becoming a Leader with Kareen Walsh 20.02.2020 1:01:45
IMPORTANT MESSAGE: 10 Listeners of this show can get a free signed copy of the book LEAD WITH VALUE by visiting www.kareenwalsh.com/leadwithvaluesigned Our guest Kareen Walsh, the CEO and Head Strategist of Revampologist, is a coach who works with thought leaders to build 7-to-8 figure brands. She is also the author of LEAD WITH VALUE and the host of YOUR BADASS JOURNEY podcast. In this episode of...
BTI #074: How Relationships Led to a $24M Valuation 13.02.2020 1:06:28
Our guest Megan Everett, the founder of Perfrm, discusses in a very personal and vulnerable interview the importance of relationships and how her relationship capital helped her earn a valuation for her business at $27M. In this episode of Beyond the Image, host James Patrick and Megan dive into her background with sales, the importance of developing strong relationships in business, how she learn...
BTI #073: How to Leverage Content Marketing to Stand Out with Skyler Irvine 06.02.2020 1:08:05
Our guest Skyler Irvine, the founder of RenzlerMedia, is a master of recognizing opportunities within a market and helping entrepreneurs leverage mediums such as podcasting and video production to scale their brands and businesses. In this episode of Beyond the Image, host James Patrick and Skyler deep dive on the evolution of content marketing strategies and what entrepreneurs need to know to suc...
BTI #072: Choosing Your Worth with Heidi Powell 30.01.2020 1:02:47
Our guest Heidi Powell is more than just a personal trainer, TV show host and best-selling author. She has developed a ubiquitous brand in the health and fitness industry as a leader. In this episode of Beyond the Image, host James Patrick chats with Heidi on the evolution of her career, why she originally resisted the call to greatness, what got her to finally be willing to take a leap, when she...
BTI #071: How to Build a 7 Figure Membership Site from Scratch with Alison Lumbatis 23.01.2020 56:53
For many of us, our entrepreneur journey starts by trading our time for money. We work exclusively by giving our time in exchange for compensation. However, the resulting issue is we either hit the ceiling of running out of time or we eventually max out how much we believe we can charge for our time. When we hit that point we then enter into a new phase of seeking to create additional income strea...
BTI #070: Top 5 Ways to Hack and Sustain Motivation 16.01.2020 24:07
As January is now half over, many entrepreneurs are finding it difficult to maintain the motivation they had at the start of the year. Statistics show that 25% of New Year's Resolutions have been abandoned by the middle of January and less than 10% are ever achieved by the end of the year. That is a terrifying reality and one we need to shift if we are to grow as business owners and leaders. In th...
BTI #069: The Investment Cost of Growth with Lindsey Mango 09.01.2020 58:25
Who reading this feels like they are destined for more than they are doing right now? Probably every single person who listens to this show! But our ability to clearly see the path we must go down and the actions we must take is where most of us struggle. Our guest today is business and life coach Lindsey Mango who knows, first-hand, what the call to greatness sounds like and how to chart a course...
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