Beyond the Image Podcast

Getting featured and interviewed on podcasts is one of the best branding and marketing techniques an entrepreneur can take. But much like pitching to magazines, many are left unsure of what steps to take to get picked up. In this episode of BEYOND THE IMAGE, host James Patrick teaches why it is important to land podcast interviews, what you need to start (which is not much), how to pitch, how to f...

What was once working before is no longer working. The idea that if we simply posted enough content that eventually a percentage of our audience would see it and would want to hire us and work with us. That idea of marketing and business development is no longer working in our over-stimulated and over-sold world. We need to restart our marketing with a fresh approach. Enter Dr. Shanté Cofield, als...

In this episode of BEYOND THE IMAGE, host James Patrick discusses the difference of earning media traditionally by getting published in print magazines (or even newspapers) versus the new trend of earning digital media features or even social media features. But which is right for you? It all comes down to your goals and reasons behind getting published or earning media? Do you want to earn media...

Imagine taking what is essentially just your side hustle and turning it into not just another job, but a 7 figure career! That is exactly what our guest on today's episode of Beyond the Image did! Jess Glazer went from being a teacher to starting a side business as a personal trainer and morphed it into a million dollar brand as a coach. In this episode she chats with host James Patrick about the...

Being an entrepreneur is hard, it is grueling and it can be unforgiving. But should you quit or should you stick with it? In this episode of Beyond the Image, host James Patrick discusses the primary questions an entrepreneur should ask themselves if they are considering quitting. Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

In this episode of BEYOND THE IMAGE, host James Patrick gets to chat with Kelsey Eyers, the founder of Sweat CBD on the creation of her brand. The show covers the ideation of the product, developing the brand identity, how to protected the product branding, the marketing and sales channels and unique opportunity to market with limitations in advertising. You can connect with Kelsey on Instagram @k...

So many entrepreneurs fall prey to the hustle mentality. If you are not succeeding it is because you are just not working hard enough. If you don't have the results you want it is because you just are not grinding enough. The result is we work insane hours and give ourselves mountains of tasks without any real way to accomplish them. And if we do ever hit our goals, what do we went up doing? We ju...

As an entrepreneur you can either work slowly towards your financial goals, inching your way there sale by sale, or you can leap towards your goal by implementing a high ticket offer for your clients. In this podcast, host James Patrick interviews Isaiah Grant, the CEO of Dream Fitness Client Academy on what entrepreneurs need to do to create a high ticket offering, formulate their proven process,...

If you build it thy will come no longer works - but digital marketing is essential for your business growth. In this episode of Beyond the Image, host James Patrick discusses the Top 5 digital marketing strategies you should begin implementing now in 2020. We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week masterclass that guides you, step-by-step to...

Webinars are a highly effective tool to provide value and content driven marketing to a target audience which can help you land more sales. In this episode of Beyond the Image, host James Patrick chats with the founder of EasyWebinar on how to leverage the use of webinars for lead generation, sales and even reducing churn with client on-boarding. James and Casey also discuss how webinars are being...

A single idea can change everything and you may very well already be sitting on the perfect idea! But an idea without action has no value! This episode of Beyond the Image is about the potential of an idea put into motion. We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week masterclass that guides you, step-by-step to create an idea, bring that idea to...

In this special episode of Beyond the Image, host James Patrick gets to interview fitness entrepreneur James Patrick! Not a typo, James Patrick the photographer and business coach chats with James Patrick the entrepreneur, dancer, choreographer and thespian on the the path business owners take to establish their brands and grow their visibility and business. Guest James shares his own personal jou...

We do not have an idea shortage! What we have is a shortage of individuals who are willing to take action to see their ideas into reality.  Ideas, at scale, do not have any inherent value. But if you couple an idea with action it will then represent limitless potential. To create a launch you first need the willingness to act despite fear. The second thing you require is the passion to see it thro...

The concept of SEO (search engine optimization) can paralyze so many entrepreneurs. Unfortunately it has been made so confusing intentionally - so you have to hire agencies or marketers to do it for you. In this episode of Beyond the Image, host James Patrick talks with online marketing expert Mariya Bentz on how to develop a social media strategy on your own to drive more traffic to your website...

"If you build it they will come" has failed us! The best program, the best service, the best provider are not getting the clients they deserve because they are not getting found. This episode of Beyond the Image is about how to leverage value-driven content marketing to increase your client leads. We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week mas...

This episode is packed with everything an entrepreneur needs to know about getting published, featured and booked to appear in magazines, podcasts, TV segments and more! Visibility strategist Lisa Simone Richards joins the podcast and chats with host James Patrick about how to earn and leverage media features to grow your brand awareness, create buzz around your offers and to enhance credibility w...

Imposter Syndrome. You know what it is because every single person has felt it. The feeling like you don't belong, or you don't fit, or you don't deserve or that you will be judged for doing something. It has ended so many voices, ideas and opportunities before they could ever even get momentum. In this episode of the BEYOND THE IMAGE podcast, host James Patrick discusses the Top 3 types of impost...

Effective copywriting matters! You have such a limited amount of time to capture someone's attention and get them to look further into who you are, what you do and what it matters. On today's episode of Beyond the Image we talk to copywriting expert Lisa Cumes on how to craft better copy; copy that converts and copy that sells! You can check Lisa out on Instagram @LisaCumes or her website SimpleSt...

We made to 100 episodes and for the second month in a row have broken our download numbers! Our biggest thanks goes out to all of you, our listeners for your support - for sharing this show, for your five star reviews and for your subscriptions! This 100th episodes celebrates you the entrepreneur. You are in an elite group of less than 10% of humans who have chose to pursue a greater calling, chos...

Did you know that 80% of small businesses fail within the first five years? It is not always because they have a bad product or a bad service - it is often because they did not have the right understanding of their financial numbers and what to look out for. On today's podcast we talk to financial expert Michael King about The Critical Four numbers that every entrepreneur needs to know. You do not...

It is an important question that we must ask ourselves. Are we already living in our own "worst case" scenario? Right now is the most important time to step into the opportunity of entrepreneurship - yet so many hesitate because they are suffering from one or more of the top 10 fears about launching a business. In this episode of Beyond the Image, host James Patrick discusses the 10 most common fe...

There will be times in life, not just as entrepreneurs, where you will be faced with hardship, with struggle, with pain, with obstacles and perhaps even with defeat. When these moments arrive you will be faces with a question of what to do next, of how to respond. Our guest on Beyond the Image is entrepreneur and podcast host Elizabeth Benton who shares from her personal journey the importance of...

Have you ever felt like you don't know what you should be doing? What your goals should be? What your direction should be? What your passions are? This paralysis stops so many would-be great entrepreneurs who never get past the stage of establishing vision for where they want to go. This episode of Beyond the Image is all about the steps you should be taking to start to craft the direction you wan...

Video messaging is one of the most effective strategies you can leverage not only to improve your sales conversions, but to increase your client activation to reduce churn, re-engage or re-activate customers and to create electric brand evangelism. Our guest today on Beyond the Image is Matt Barnett, the founder of Bonjoro , a premium application entrepreneurs are leveraging to improve their marke...

Feeling stuck? So many entrepreneurs and small business owners are right now and it is easy to understand why. But we must CHOOSE to breakthrough the paralysis and quicksand to create what will be our new normal. In this episode of BEYOND THE IMAGE, host James Patrick discusses why we are feeling stuck, the fears we have about change and what we need to do to create a new direction in our business...