Beyond the Image Podcast

So many entrepreneurs never truly own their pursuit of success and instead keep their head down and work quietly behind the scenes trying to build their empire. But it is when entrepreneurs become unapologetic in who they are and what their mission is that they truly become unstoppable. That is what our guest on this week's special edition of My Entrepreneurial Journey on Beyond the Image, Corey P...

Still on a high from FITposium 2020 we wanted to highlight the amazing editor of Fitness Magazine Tanja Schmitz who booked 15 attendees of the conference for features within her publication! In this interview, host James Patrick chats with Tanja about the evolution of the fitness publishing industry, the positioning of fitness magazine and what listeners need to know when it comes to pitching to t...

Wow! We just wrapped FITposium 2020 and what a whirlwind of an event it was! Hundreds of passionate entrepreneurs gathering together to learn everything they need on how to create a brand, market a brand and profit from a brand. Over the three day conference we covered so much content and in this episode of Beyond the Image, host James Patrick covers the Top 5 Takeaways and Lessons Learned that yo...

Thanks to social media, all we see are the greatest hits and the perception of overnight success from others within our industry. But the truth is that behind the scenes, we pour our blood, sweat and tears into our creations. In this interview I chat with entrepreneur Evina Del Pizzo on the journey we as entrepreneurs take behind the scenes and the emotion that is required to see your passions int...

2020 has forced all entrepreneurs to ask themselves questions such as who they are, what they do, who they serve and why it matters? As we are one day away from FITposium 2020, this interview host James Patrick did with fitness entrepreneur and industry icon Jamie Eason Middleton on the redefining of your brand is so critically important! Be sure to subscribe to Beyond the Image to get updates on...

Listen to the end of this episode to hear about the giveaway for free coaching services from host James Patrick. There are actually only 4 levers you can pull to increase the revenue in your business. In this episode of Beyond the Image, host James Patrick dives into each of the levers, what you need to know about it and how to improve it to grow your gross profits. Be sure to subscribe to get upd...

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned. Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough d...

Perfectionism is preventing the path to success for so many entrepreneurs. However there is a cure and that cure is imperfect action. Taking action and releasing ideas to market provides the necessary feedback for brands to evolve in real-time. Our special guest on Beyond the Image is entrepreneur, podcast host and business coach Chris Harder who discusses how entrepreneurs can recover from perfec...

It is so easy for entrepreneurs to get caught up in the marketing system, or their sales funnel or the backend formatting of their business. The problem is that it is holding back your launch and preventing your audience from receiving your gifts. In this podcast, host James Patrick breaks down the only three things you actually need to launch your business in 2020. Be sure to subscribe to get upd...

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned. Our third story features personal trainer Ashley Wiens who not only ascended her career to more than 2x her income in addition to l...

The hustle mentality can be a dangerous one for so many entrepreneurs who will sacrifice their health, their sanity and their closest relationships in the pursuit of what they consider to be success. Yet whenever they achieve that milestone, many are left feeling unfulfilled and empty. Our guest on Beyond the Image is author and personal performance coach Loree Bischoff who chats with host James P...

We continue our theme of teaching you how to land the media features that can accelerate the growth of your business and in this episode of Beyond the Image, host James Patrick dives into the real reason you are not getting the media features you are aiming for. Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur! If your goal is to target publications, y...

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned. Our second story features Ariana Stowe who had a car accident that changed everything in how she viewed herself, her work, her life...

We continue our theme on teaching listeners how to earn media with this latest episode featuring the Sub-Editor of the newly launched magazine Muscle & Health, Samantha Yardley. Host James Patrick and Samantha discuss her background in media, the launch of the new publication, the editorial goals and direction of the magazine and how users can stand out when submitting to the magazine. Check out t...

Those who try to stand in your path in hopes to slow you down or derail you altogether only do so because they cannot succeed in their own path. In this episode of Beyond the Image, host James Patrick shares several stories on what happens when we allow others to get in the way of our own progress as well as what can happen when you give yourself the permission to ignore them! Be sure to subscribe...

Welcome to our brand new segment on the Beyond the Image Podcast entitled My Entrepreneurial Journey! Every week we will bring you the story of an inspiring entrepreneur who is currently in the trenches with you our listeners as they share their insights and lessons learned. Our first story features Rebekah Lee, the founder of Sugar Sisters Bakery in Castle Rock, Colorado who has had to face all t...

Hey, we get it! 2020 threw us all a massive curveball. It doesn't matter who you are or what you do for a living, no on expected this year to go the direction that it did and it has left many entrepreneurs feeling stuck or playing things far too safe. In this episode of Beyond the Image, host James Patrick chats with marketing strategist and NLP Master Practitioner Lisa Rooney on how to start gett...

Entrepreneurs work so hard to earn various magazine, podcast and digital media features to promote themselves and their brands - but if they stop doing the work once the feature is out then they missed the biggest opportunity! You have to learn how to PR YOUR PR! In this episode, host James Patrick discusses the top steps that YOU need to be taking to successfully promote any earned media features...

You know you have to use social media to connect with your audience, but the constantly shifting algorithm and the new influx of different channels and methods on how to connect with your audience has left many entrepreneurs feeling overwhelmed, confused and frustrated. Enter our guest on Beyond the Image, Jera Foster-Fell who is a content creator and social media coach helping entrepreneurs craft...

Does this sound familiar? You have done some amazing things in your career, but sadly you never actually recognize your accomplishments because you instead put unattainable and unrealistic conditions upon your perceived success. This episode of Beyond the Image is about the Top 5 Ways in which we allow perfectionism to hold us back in our entrepreneurial journey and what we need to do to fix it. B...

News publications are reporting that upwards of 60% of Americans with gym memberships have cancelled or will cancel their memberships and have no plans on ever returning to a gym post Covid-19. What does this mean for gym owners and fitness professionals who rely on in-person work?  That is what host James Patrick discusses with best selling author, serial entrepreneur, coach and gym owner Jeremy...

Earned media gets four times the engagement that paid advertising does - which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media. In this episode of Beyond the Image, host James Patrick talks...

We understand why media is important but it can be increasingly frustrating for entrepreneurs as they are going through the motions of pitching to editors, journalists and hosts and are not hearing back. This episode is all about how to get your pitches to stand out. Our guest on Beyond the Image is publicist Lauren Salaun who chats with host James Patrick about what makes a pitch the media unique...

If you are not receiving responses from your pitches to magazines it is because one of two reasons. The first is that the editors are busy, haven't noticed or just don't ned you right now. The second is that you have unfortunately committed one of the Top 10 Mistakes to avoid when it comes to pitching to the media. Be sure to subscribe to get updates on our bi-weekly podcast designed for you the e...

The launch of a brand is more than simply the release of a product or service to the marketplace. As our guest on Beyond the Image can attest to, a brand is truly about the emotion you bring to the world and the impact you want to leave upon the lives of those you connect with. In this interview, host James Patrick talks to the founder of GRRRL Inc., Kortney Olson about how an idea turned into a m...