Beyond the Image Podcast

There is a secret hack to achieving any goal you want in business and in life and this episode of Beyond the Image reveals that secret! Host James Patrick shares the story of his first online business and the compounding choices that nearly crippled the launch before it ever was released to market and how a single decision changed everything. What idea have you been holding back on? It is time to...

As if the emotional labor required to become an entrepreneur was not hard enough, consider how increasingly difficult it is when you don't have the full support of those around you. In this important episode of Beyond the Image, host James Patrick chats with Dr. Kelly Lamoreaux, also known as The Abs Doctor, on her journey to take what many could pass off as nothing more than a hobby or a small si...

Technology should not be a barrier between you and your target audience, but an effective tool. This episode will get you moving forward confidently in the right direction In this episode of Beyond the Image, host James Patrick chats with digital marketing strategist Jim Carter III on the techniques you should know about and implement as you go into 2021. This episode covers social media marketing...

In this episode of the Beyond the Image podcast, host James Patrick discusses the Top 7 Rules for entrepreneurs going into 2021. The rules come from understanding and honoring consumer behavior and demands along with trends in the marketplace. It is essential for any business owner to start discussing how to incorporate these 7 rules into their business including the last one which is the most imp...

In this special edition episode of the Beyond the Image podcast, host James Patrick shares insights from his own entrepreneurial journey and the impact that three different individuals had on his trajectory over the course of a decade that still apply now. The important lesson for listeners is that w are all only one step away from anyone else. Our mission is to figure out what that next step is a...

Effective copywriting is equal parts art with science as we craft a compelling narrative to build trust and resonance with our audience in efforts to increase our sales. In this episode of Beyond the Image, host James Patrick talks to copywriting expert Blair Badenhop on how to use effective copy to stand out to the right audience and write copy that sells! Connect with Blair on BlairBadenhop.com...

If you are noticing a lack of traction and engagement in your posts and as a result you are nervous your sales are suffering - then this episode of Beyond the Image is for you! Host James Patrick deep dives into how and why many entrepreneurs are actually selling and promoting the wrong things! Through a series of examples he breaks down the semantics and deliverables for what marketing messages a...

Making the leap from being employed to becoming an entrepreneur is one of the most, if not the most terrifying actions that one can take. But you know what makes the leap both possible and manageable? A relentlessly supportive group of clients! In this week's special edition My Entrepreneurial Journey, host James Patrick talks with personal trainer Shane Kokas on how he made that leap, the lessons...

It is insane to realize that we are already half way through the final quarter of 2020. This means a lot of entrepreneurs are scrambling to both close out their years as well as to set the framework for a more successful new year. In this episode of Beyond the Image, host James Patrick chats with business coach Jill Coleman about the path to build highly qualified leads that can convert into bette...

We have been told that "content is king" and that we need to be content curation machines, always pumping out new social media posts, videos, blogs, podcasts, reels and more to satiate our audience's needs. Meanwhile we barely have enough time to do our real work! In this episode of Beyond the Image, host James Patrick discusses how to get more content created in less time. Be sure to click subscr...

Imagine wanting to quit a job that was well paid during an economic recession because you know that you are being called upon to achieve something greater. That is exactly the space our guest Samantha Wallace was in when she chose to go all in on her vision of growing her own business where she was able to grow her client base from 0-to-100 in only six months! Connect with Samantha on Instagram @S...

In this episode of Beyond the Image, host James Patrick interviews the 2020 FITpreneur of the Year winner Kristen Crowley on why she chose to walk away from what many others would see as a dream job to cultivate her own dream future. The discussion covers the reality of pivoting, the missing elements in the health and fitness industry and how to generate momentum despite fear. Connect with Kristen...

Entrepreneurs will often exclusively focus on either doing heavy marketing on their brand awareness to generate more leads or they will invest all their time and energy into closing leads into sales. However these is a critical middle step that many are missing and in this episode of Beyond the Image, host James Patrick reveals the middle step and the best practices for entrepreneurs to master all...

You have a choice. You can choose to be accountable with your goals or you can cling to deniability. But you can't do both. This episode of Beyond the Image features Adriana Morrison who was forced to change the entire trajectory she had planned to be on - but in doing so, made the choice to embrace her call to serve others and is now seeing the amazing results of her efforts. Listeners can connec...

It is time to cut through all the clutter and noise on business advice that is not actually helping you, but instead causing you an overwhelming sense of frustration. In this episode of Beyond the Image, host James Patrick chats with fellow business coach Tiffany Carter on where entrepreneurs need to focus their time and efforts for the remainder of 2020 and going into 2021. It does not matter whe...

We are so excited to publicly announce the launch of two new brands to you our loyal listeners. IconRefined is a new multi-media network celebrating entrepreneurs who not only grow their business, but care about their body, mind and relationships! IconFit Magazine is a new magazine showcasing entrepreneurs in the health, fitness and wellness industry or business owners who put their physical and m...

It is important to understand the real journey that entrepreneurs walk down which is a stark contrast from the success that is broadcast on social media. This episode of Beyond the Image features Tiffany Forte who is the founder of Fit and Female Active and the conversation covers the true emotional path of entrepreneurship, launching a business during the pandemic, how the Black Lives Matter Move...

The problem many have with marketing is that they falsely believe that they just don't know enough about it to be successful at it! Enter in our guest on Beyond the Image, Tim Fitzpatrick who chats with host James Patrick on how to implement a simple, effective and (most importantly) actionable marketing plan. Listeners can connect with Tim at RialtoMarketing.com Be sure to click subscribe to get...

Many entrepreneurs have been suffering from and struggling with the same symptoms. They are lacking motivation, they are struggling creatively, they are confused about next steps to take and they are having difficulty finding the will to get momentum. And they all say the same thing: "I don't know what's wrong with me?" In this episode of Beyond the Image, host James Patrick discusses the context...

When you look back upon your life, you will realize that along the journey you have been equipped with all the experiences and lessons that you need to start to create the future you envision. This episode of Beyond the Image features Ellis King, aka King Cuz, the 51-year-old US Navy Veteran and former amateur boxer who is walking proof that you can turn passion into purpose. Instead of seeing lim...

In this episode of Beyond the Image, host James Patrick chats with the publisher and editor in chief of Train Magazine and Train for Her Magazine, Ray Klerck. Over the course of the show, James and Ray discuss the evolution of magazines within the health and fitness industry, why print media still matters, how Train changed the game when it came to distribution as well as the launch of his new ven...

In this episode of the Beyond the Image Podcast, host James Patrick shares the Top 5 Mistakes he has made when it came to launching a business so you can avoid them in your own launches. Speaking of launching (how is that for a segue), BIG NEWS! We have re-opened our Launch program! This 8 week masterclass gives you the proven path to profit by helping you take your idea and bring it to market in...

Many falsely believe that a prerequisite to becoming an entrepreneur is unwavering confidence. The truth is that entrepreneurs feel the same fear and hesitation that everyone else does. The difference is that they do not allow that fear to turn into paralysis as they take action. This special episode of Beyond the Image features the creator of VisorGirl, Michelle Leigh and how she had the determin...

In this episode of Beyond the Image, host James Patrick chats with the publisher and editor in chief of the wildly popular Ellements Magazine. Over the course of the show, James and Kaneo chat about the rise of independent publications, the role they play in the current media landscape as well as what photographers and talents need to know about submitting and getting published in the magazine. Ch...

It is infuriating for those investing so much into self-proclaimed experts without getting any return only to see their coaches bragging on social media about how abundant their life is in order to sell more people. This episode of Beyond the Image is about the fallacy of "overnight coaches" and what you as a consumer need to look out for so you can find the right coach to help you achieve your go...