Beyond the Image Podcast

In business we have two types of sales. Fast lane sales are typically smaller ticket offers based upon more of a transactional relationship with a customer whereas slow lane sales are core offers or high ticket offers to a nurtured audience that we as entrepreneurs have a successful relationship with. Both can exist in our business, but in this episode of Beyond the Image, host James Patrick discu...

My name is James Patrick, and apart from being the host of the Beyond the Image podcast, I am also an impostor! What do I mean by that? In this episode I will quickly unpack why we all have been looking at impostor syndrome incorrectly and why every single entrepreneur should celebrate being an impostor! CONNECT WITH JAMES www. JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your bu...

Learn how to pitch and stand out to Inside Fitness Magazine directly from the publisher himself, Terry Frendo. In this episode of Beyond the Image, host James Patrick chats with Terry Frendo on the original launch of the magazine, the evolution of health and fitness media, where the industry is headed and, of course, how to get published in the magazine. Listeners can connect with Terry and the ma...

With everyone rushing to do business online, it is imperative for entrepreneurs to hone in on these top 5 digital marketing strategies to grow their brand's visibility, credibility and lead generation. Host James Patrick gives a deep dive on each digital marketing strategy entrepreneurs should be focusing on this year and how to easily and effectively implement each one. For listeners who want a 6...

Entrepreneurs who have been fortunate enough to mass success sometimes forget the labor that was required to build their careers. When we say labor, we do not mean the physical or mental labor, nor do we mean the financial investment. No, we are talking about the emotional labor that an entrepreneur must endure while they work to turn their dreams into reality. In this episode, host James Patrick...

Everyone at some point in their life has to make the decision of starting over. This choice becomes increasingly difficult when you compound it with the investment made with time, energy and even finances that are being given up for a new direction. In this episode of Beyond the Image, host James Patrick speaks with serial entrepreneur Danny J on why we sometimes need to start from scratch to move...

We need to stop waiting for permission from others to create the future we want for ourselves. While we are waiting for this permission which will never come, others are out there getting started. In this episode of Beyond the Image, host James Patrick shares a story of when others tried to force him to ask their permission before launching the FITposium conference and how he responded. UPDATE: Yo...

In this episode of Beyond the Image, host James Patrick chats with mastermind member Jill Bunny on charting a new direction in one's career. This critically important episode teaches entrepreneurs how to make important pivots or changes in their journey so that the work they are doing is in alignment with their own goals and values. Jill shares her own story and the launch of her business CBT Meet...

The Facebook Advertising platform does not need to be intimidating and if done properly can be a source of leads and not an expense without a return. In this episode of Beyond the Image, host James Patrick chats with team member and digital marketing specialist Amy Bliefnick on everything entrepreneurs need to know to get started with the ad platform and how to successful create ad campaigns on a...

It has become increasingly difficult to get your brand to stand out online and it is easy to understand why. We are constantly being bombarded with thousands upon thousands of digital messages every single day and as entrepreneurs we are trying to break through all that noise. In this episode, host James Patrick dives into the four steps that entrepreneurs need to take to stand out online. To get...

This question came up this morning on a coaching call. Am I good enough? Am I qualified enough? Do I know enough to do this professionally? It is questions like these that slow down and hold back impact. In this episode of Beyond the Image, host James Patrick discusses the call to action that all entrepreneurs feel and how it confronts with the hesitation of impossible to achieve standards. UPDATE...

Unfortunately, most entrepreneurs only realize they have hit the point of burnout once they are already in the midst of it. The lack of creativity, drive, passion, influence, productivity and energy is infectious and difficult to work through. In this episode of Beyond the Image, host James Patrick chats with licensed psychotherapist Kelly Patrick - and, no, the last name is not a coincidence. Jam...

Are we allowing our own confirmation bias to seek out reasons to quit? In this episode of Beyond the Image, host James Patrick peels apart the difference between accepting advice from someone versus dismissing critique. Unfortunately, we as entrepreneurs far too often accept critique from those we would never turn to for advice and it is a habit we need to break. UPDATE: You can now connect with h...

It is Friday which typically means we put out one of our special edition episodes called MY ENTREPRENEURIAL JOURNEY. And although we intend to return with the key interviews next week - we felt it was important to address the journey we all are on right now. 2020 was an intense year for business owners and there was this prevailing hope that there would be a return to some form of normalcy as we e...

Facebook Advertising can be complex, confusion and often overwhelming. But it does not need to be. In this episode of Beyond the Image, host James Patrick chats with Bob Regnerus, the author of the Ultimate Guide to Facebook Advertising (4th Edition) on how to build the right ads, at the right time for the right audience. In this episode, James and Bob discuss how advertising fits into an entrepre...

We are going to be blunt and level with you... 2021 is not going to be an easy year. It is going to be a difficult, grueling and intense battle that we as entrepreneurs are going to be faced with. And as a result - we are all terrified. In this New Year episode of Beyond the Image, host James Patrick dives into the real palatable fear that all entrepreneurs are facing off against right now and wha...

Welcome to the final part of this three episode series on how to actually achieve the goals you set for yourself in 2021! If you missed part one or two, just go back to episodes 175 and 176. In this third and final installment, host James Patrick discusses how to turn your quarterly action plans into monthly, weekly and daily roadmaps so you get more done than ever before! If you want a copy of th...

Welcome back to this three part episode on how to actually achieve the goals you set for yourself in 2021! If you missed part one, just go back to episode 175. In this second part of three episodes, host James Patrick discusses how to turn your annual goals into quarterly action plans so you can build an effective implementation strategy. If you want a copy of the worksheet to follow along with, t...

The only thing worse than not setting goals is setting goals without an action plan to ensure they are accomplished! In this first part of three episodes, host James Patrick discusses how to set annual goals that can be turned into quarterly action plans and weekly/day agendas. If you want a copy of the worksheet to follow along with, text him at (480) 605-3254 CONNECT WITH JAMES www. JamesPatrick...

Hey, we get it, 2020 was a rough year for a lot of business owners and as we get closer to 2021 many are planning where they want to invest in efforts to grow their business. STOP! This episode of Beyond the Image is all about the five main areas you want to be extremely careful about investing in the new year and how to better shift those investments for a better return! Host James Patrick shares...

In this episode of Beyond the Image, host James Patrick chats with Sports Physical Therapist Dr. Stacie Morris on the power of content marketing. Since she launched her business less than four years ago, Dr. Morris has been able to provide services to more than 1500 clients in almost every country in the the world harnessing the power of social media to create both active and passive income stream...

Unless you've been ignoring marketing trends, there has been an overwhelming wave of information for business owners to "share their story." However many entrepreneurs are still wondering How do I share my story? What is my story? I don't think I have a big enough story to share! In this episode of Beyond the Image, host James Patrick interviews story focused communication coach Alex Street on eve...

In this episode of Beyond the Image, host James Patrick shares the story behind how he photographed more than 500 magazine covers and the lessons learned that you can apply to your own client on-boarding process. Be sure to click subscribe to get all the latest episodes of Beyond the Image! UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions t...

Attention Beyond the Image subscribers! We are now accepting submissions for features in our two new publications IconRefined and IconFIT Magazine! This episode features host and publisher of IconRefined and IconFIT Magazine James Patrick and the Editor in Chief of both platforms Cassie Douglas sharing the details on what you need to know to submit to both publications! Pitches are to be sent to I...

We are constantly on coaching calls, zoom meetings, doing videos for YouTube and Instagram and by the end of the day our voices are thrashed! In this episode of Beyond the Image, host James Patrick chats with vocal coach Sarah Sawyer on what entrepreneurs need to do to not only protect their voices, but what to be aware of to increase the power of their voice for greater resonance with their audie...