Beyond the Image Podcast

If we learned anything from 2020, it is the need for predictable and recurring revenue in our business! Our guest on Beyond the Image is the one and only Stu McLaren, the founder of Tribe Experience, sharing insights on why membership sites work better than ever this year, how to establish your unique platform and strategies to successfully grow your subscribers. In this episode you will learn bot...

It took over 200 episodes but we are finally able to reveal how to learn the secret to sales. In this episode of the Beyond the Image podcast, host James Patrick covers one of the top questions he receives and most common frustration entrepreneurs have - how to learn to close more sales. BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitn...

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with FITposium alumni Pam Sherman on how she was able to propel herself past fear and previous obstacles to create a business, earn countless media features and imprint lasting impact on the community she looks to serve. This episode is...

Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attention. Our guests today on Beyond the Image are Billy Polson and John Hackbert of The Business Movement. Host James Patrick chats with Billy and John about what core components your website needs to have, how to focus on the visitor journey as well as...

When our products or services do not sell online we fear there is a problem with the price, or that we need to purchase more advertising or that we just suck at marketing and sales! But the truth is - your audience just may not be ready to purchase. There are actually three ways you can increase the speed of your online sales and conversions online and in this episode of the Beyond the Image podca...

Where have all the clients gone? For many entrepreneurs our first assumption is that we lost some of our clients in 2020 because of a lack of finances. However, data shows this is not the case! In this episode of Beyond the Image, host James Patrick chats with mastermind member and coaching client Dr. Meredith Butulis on the top 3 reasons clients have disappeared and the specific steps you can tak...

We are facing some big questions early in 2021. Where are we going? How do we get there? How do we make sure we stand out when we arrive? WHAT COMES NEXT?! Our guest on the Beyond the Image podcast is speaker, author and the CEO of Future Sight Labs, Seth Mattison. But the true reason for this conversation with host James Patrick is about where we as entrepreneurs who survived 2020 go now. A true...

There are seven reasons why someone is not purchasing from you - but most of us only focus on one of the reasons! In this episode of the Beyond the Image Podcast, host James Patrick dives into each of the seven reasons and what you as the entrepreneur need to do to correct your positioning and close more sales. CONNECT WITH JAMES https://www.jamespatrick.com/coaching/   https://www.instagram.com/j...

Are you frustrated with the lack of leads and sales you are getting in your business? Did you know that you could be selling the wrong thing? It is one of the top mistakes that entrepreneurs can make and in this episode of Beyond the Image, host James Patrick shares what the wrong things to sell are and how to reposition your offers to become the right thing in the mind of your prospective clients...

Learn how to pitch and how to stand out to STRONG Fitness Magazine directly from the new president herself, Jennifer Van Barneveld-Pe. In this episode of Beyond the Image, host James Patrick chats with Jennifer on her stepping into STRONG Fitness Magazine, the changes the brand is implementing, the future of where media is headed as well as what listeners need to know when pitching to be featured...

There are 7 ways that businesses can generate more leads for sales. However, many entrepreneurs and businesses only focus on just one, paid advertising. In this episode of Beyond the Image, host James Patrick reviews the 7 tactics that can be employed to generate more leads into your business. CONNECT WITH JAMES www. JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business ques...

There is an important change coming for all podcasters this month, or individuals looking to launch their own podcast. In this episode of Beyond the Image, host James Patrick shares what listeners need to know about the upcoming changes reported by Podnews and MacRumors that impact anyone hosting a show. CONNECT WITH JAMES www. JamesPatrick.com/Coaching https://www.instagram.com/jpatrickphoto/ Tex...

Where many are focusing their attention solely on Instagram or Facebook, many savvy entrepreneurs have been capitalizing on the power of growing their brand and business on YouTube. In this episode of Beyond the Image, host James Patrick chats with Regan Rogerson on what it takes to create a successful YouTube channel, how to drive traffic, what works versus what to avoid as well as how to monetiz...

Hey Beyond the Image listeners! This is your opportunity to get featured and be on a guest on this show! In this episode, host James Patrick shares the three very simple steps to apply to appear as a guest on two upcoming show segments we will be broadcasting in the coming weeks. Do not miss this opportunity to grow your brand awareness, amplify your authority and even generate more leads for your...

It is something we hear often. "The algorithm is suppressing my posts" or worse yet "The algorithm hates me!" In this episode of Beyond the Image, host James Patrick shares what is actually going on and the two things you can do to fix it. James Patrick is opening a few 1-on-1 coaching spots to work with entrepreneurs to rapidly grow their business. Learn more at JamesPatrick.com/Coaching (Space i...

We invest so much time, energy and even finances into growing our business through new client acquisition. The assumption is that the more customers we get, the more sales we make, the more revenue and growth our business can have. However, we often overlook the our customer retention and the lifetime value of our customers which is one of the three core pillars of a business; to attract, convert...

IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshop   Do I deserve to get published? Or do I have what it takes to get published? We are asked that question just as much as "how do I get published?" In this episode host James Patrick shares the two biggest misconceptions about getting published and how to earn more media features....

Check out James Patrick's free 3-day marketing workshop starting Monday at https://join.jamespatrick.com/3-day-workshop   In 3 Days, James is going to teach you how to grow your Fitness & Coaching business leveraging one of the most powerful marketing and sales strategies to ensure you increase your revenue while avoiding the entrepreneurial grind. The biggest reason you are not growing your busin...

Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and media pitching live! Check out James Patrick's free 3-day marketing workshop at https://join.jamespatrick.com/3-day-workshop   CONNECT WITH JAMES www. JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480...

Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking! In this episode of Beyond the Image, host James Patrick teaches listeners how to implement low ticket items into their portfolio of service or product offerings and how when done correctly can increase the number of clients as well as the overall gross sales for your business! N...

The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer. In this episode of Beyond the Image, host James Patrick teaches listeners how two simple words can completely transform your sales copy to increase your conversions. CONNE...

It is time for you as an entrepreneur to tap into the resources that formerly only large corporations had access to - the principles of marketing psychology that will help you attract more prospects, close more sales and retain more clients. In this episode of Beyond the Image, host James Patrick sits down with the CEO of crowdspring Ross Kimbarovsky to cover a wide array of psychology principles...

Every coach agrees that we should pull together a customer or client avatar worksheet for the audience we are trying to position ourselves in front of. However, most fall short by only focusing on the demographics of their audience and leave out the more important psychographics that entrepreneurs need to tap into. In this episode, host James Patrick shares the four most important things we as bus...

The more success you build and the more impact you create the more you will find haters popping up in your path to attempt to slow you down or derail you altogether. In this episode of Beyond the Image, host James Patrick shares with listeners how to accept advice versus allow criticism to negatively shift your direction. Learn when to listen to feedback and when to simply throw it away. CONNECT W...

How do I stand out online? How do I grow an engaged audience? How do I manage my time on social media? How do I best sell my services online? How do I use the latest tools in my brand growth online? These are just a few of the many topics on this episode of Beyond the Image where host James Patrick is joined by social media icon and fitness entrepreneur Callie Bundy. All your social media question...