Beyond the Image Podcast

"There's a big problem, in my opinion, in the entrepreneurial world called ambition appropriation. The toxic culture of looking up what others do and thinking that this is what you should be doing as well. We never ask ourselves, "Is this what I really want for myself?' " Recently, I had the chance to read Done By Noon by Dave Ruel, and it was like Dave was spying on me while he wrote it. I walked...

Now, if you've listened to the show, you know I've talked about passion a lot. "Passion is not found, passion is created." I didn't have a passion for photography before I became a photographer. How could I? I had never held a camera before. I had no passion for writing until I was already a writer. I could say the same thing about podcasting, about public speaking; any of the different things tha...

Last week I did an Instagram post that stated "ultimately, no on who actually matters would ever judge you for working to figure things out." This post spurred a flurry of response from followers commenting, sharing, DMing and texting me to thank me for the post noting it was exactly what they needed to hear in that moment. That got me thinking about the support that entrepreneurs require to do th...

Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the online marketplace. But all is not lost! Our guest today on Beyond the Image, Emily Soccorsy is a brand strategist and the Founder and CEO of Root + River. In this episode she, along with host James Patrick, discuss how entrepreneurs need to adjust thei...

Last week Apple announced that is was going to launch a subscription option to allow content creators to charge subscribers for all or some of their content (or to create exclusive content just for paid subscribers). This is a massive shift in a platform that has always been free. The cost to creators, however, is $19.99 a year plus 30% of any sales to Apple. Many entrepreneurs and podcasts might...

There is a brand new way to monetize your podcast platform (or a podcast platform you are looking to start) and in this episode of Beyond the Image host James Patrick reveals the big shift that is coming to podcast creators on May 1, 2021. In addition to this new revenue opportunity for podcasters, James also covers traditional ways that podcast creators can monetize their platforms. Connect with...

Something I bring up a lot on this show is the importance of having a strong foundation that you are building your business upon. In past episodes, I shared about my own journey in how I chose to focus on my physical health, my mental wellbeing, and to foster successful relationships. When I chose to do these three things, my business actually took off. In today's episode, we are talking about why...

Sorry, but it is true. Every coach, trainer, leader, guru and the like who told you that success could be obtained by simply following your passions was lying to your face. The problem that was created was so many were left to wonder, what am I passionate about? And if an answer was not readily apparent, it caused a paralysis that prevented any action from occurring. After all, we don't want to be...

"I'm bad at sales"   That is something I hear a lot. Perhaps something I've even been guilty of saying.   Why?   Because we have this misperception that sales is a high pressured strategy to take money from people who do not want to give it.   We think about the telemarketer, the used car salesman, the spam emailer, the door to door sales person.   THAT IS NOT SALES   Sales is about caring about t...

We're going to be diving into something that I guarantee makes every single one of you a little bit uncomfortable. We're going to be talking all things sales. I get to chat with a dear friend of mine, Steve Valentine. WHO IS STEVE VALENTINE? Steve Valentine is an investment specialist, a real estate strategist, and a sales master. When he was 20 years old, he transitioned from the automotive field...

It is impossible to grow your business if people simply don't know you exist! That is why in this episode of Beyond the Image, host James Patrick dives into how you as an entrepreneur can rapidly increase your brand awareness to earn more client leads! Our free 3-Day Workshop on how to find your unfair advantage in the fitness industry kicks off tonight! Check out all the details and sign up for f...

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with Gina Harney (more commonly known as The Fitnessista) on how she turned a blog into a thriving full time career and what you, the listener, can do to get started on your own path in content marketing. Connect with Gina on Instagram...

If we learned anything from 2020, it is the need for predictable and recurring revenue in our business! Our guest on Beyond the Image is the one and only Stu McLaren, the founder of Tribe Experience, sharing insights on why membership sites work better than ever this year, how to establish your unique platform and strategies to successfully grow your subscribers. In this episode you will learn bot...

It took over 200 episodes but we are finally able to reveal how to learn the secret to sales. In this episode of the Beyond the Image podcast, host James Patrick covers one of the top questions he receives and most common frustration entrepreneurs have - how to learn to close more sales. BIG NEWS! We are bringing back the popular free 3-Day Workshop on how to find your unfair advantage in the fitn...

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with FITposium alumni Pam Sherman on how she was able to propel herself past fear and previous obstacles to create a business, earn countless media features and imprint lasting impact on the community she looks to serve. This episode is...

Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attention. Our guests today on Beyond the Image are Billy Polson and John Hackbert of The Business Movement. Host James Patrick chats with Billy and John about what core components your website needs to have, how to focus on the visitor journey as well as...

When our products or services do not sell online we fear there is a problem with the price, or that we need to purchase more advertising or that we just suck at marketing and sales! But the truth is - your audience just may not be ready to purchase. There are actually three ways you can increase the speed of your online sales and conversions online and in this episode of the Beyond the Image podca...

Where have all the clients gone? For many entrepreneurs our first assumption is that we lost some of our clients in 2020 because of a lack of finances. However, data shows this is not the case! In this episode of Beyond the Image, host James Patrick chats with mastermind member and coaching client Dr. Meredith Butulis on the top 3 reasons clients have disappeared and the specific steps you can tak...

We are facing some big questions early in 2021. Where are we going? How do we get there? How do we make sure we stand out when we arrive? WHAT COMES NEXT?! Our guest on the Beyond the Image podcast is speaker, author and the CEO of Future Sight Labs, Seth Mattison. But the true reason for this conversation with host James Patrick is about where we as entrepreneurs who survived 2020 go now. A true...

There are seven reasons why someone is not purchasing from you - but most of us only focus on one of the reasons! In this episode of the Beyond the Image Podcast, host James Patrick dives into each of the seven reasons and what you as the entrepreneur need to do to correct your positioning and close more sales. CONNECT WITH JAMES https://www.jamespatrick.com/coaching/   https://www.instagram.com/j...

Are you frustrated with the lack of leads and sales you are getting in your business? Did you know that you could be selling the wrong thing? It is one of the top mistakes that entrepreneurs can make and in this episode of Beyond the Image, host James Patrick shares what the wrong things to sell are and how to reposition your offers to become the right thing in the mind of your prospective clients...

Learn how to pitch and how to stand out to STRONG Fitness Magazine directly from the new president herself, Jennifer Van Barneveld-Pe. In this episode of Beyond the Image, host James Patrick chats with Jennifer on her stepping into STRONG Fitness Magazine, the changes the brand is implementing, the future of where media is headed as well as what listeners need to know when pitching to be featured...

There are 7 ways that businesses can generate more leads for sales. However, many entrepreneurs and businesses only focus on just one, paid advertising. In this episode of Beyond the Image, host James Patrick reviews the 7 tactics that can be employed to generate more leads into your business. CONNECT WITH JAMES www. JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business ques...

There is an important change coming for all podcasters this month, or individuals looking to launch their own podcast. In this episode of Beyond the Image, host James Patrick shares what listeners need to know about the upcoming changes reported by Podnews and MacRumors that impact anyone hosting a show. CONNECT WITH JAMES www. JamesPatrick.com/Coaching https://www.instagram.com/jpatrickphoto/ Tex...

Where many are focusing their attention solely on Instagram or Facebook, many savvy entrepreneurs have been capitalizing on the power of growing their brand and business on YouTube. In this episode of Beyond the Image, host James Patrick chats with Regan Rogerson on what it takes to create a successful YouTube channel, how to drive traffic, what works versus what to avoid as well as how to monetiz...