Beyond the Image Podcast

In today's episode, I get to chat with one of my dearest friends. I've known her and worked with her for years. She is an alumni of our FITposium conference and an alumni of our Get Amped mastermind. Darcy DeFrees is a fitness and freedom entrepreneur and we're talking about how to establish your personal freedom while still being an amazing entrepreneur. IN THIS EPISODE Why you really have to sta...

We have a special episode for you today. As we were going back through our archives, I found this interview with Shannon Fable back in 2019 for a separate podcast that I used to run called the FITposium podcast . As I was re-listening to this interview, I realized this was such an in depth, powerful interview about marketing and how we chose to market our brand and services, I knew I needed to sha...

Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around the block in hopes that he would be gone when I return. This got me thinking about sales and inspired this conversation today. IN THIS EPISODE Hear the story of a salesman at James' house. The discomfort around sales and how to fix it. How to not fit...

In this new segment, I'm inviting listeners on to the show to be a guest, talk about their business, while getting live business coaching on the show. A lot of things our guest is going through, you will probably also be going through. On today's show, I am chatting with Melissa Paige. Melissa is an intuitive health coach for women who has been in the fitness and health industry for over 15 years....

Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D'FYNE Magazine. D'FYNE is focused on empowering and highlighting the women over 40 market. IN THIS EPISODE The transition from photographer to publisher and what the beginning stages looked like. Navigating the culture shift from print to digital and making changes accordingly. The benefits of...

In today's episode I want to dive into the five reasons you are not generating more leads in your business. We're going to talk about how to get more of the right people to see who you are, what you do, and why it matters. For listeners of this show, I am hosting a FREE workshop to teach you how to generate more leads for your business, which means more paying customers. Join the FREE workshop HER...

I see so many entrepreneurs selling this thing, but I don't see anyone buying. This is really important, because if we are spending all of our time promoting our latest service or product, and no one is purchasing it, then we need to figure out where there is a misalignment. Usually, the misalignment is in the verbiage we are using to promote. IN THIS EPISODE Your customers aren't buying confidenc...

One of the topics that comes up so often is trying to get entrepreneurs to take things off of their to-do lists. "When we start outsourcing and getting those things off our to-do lists, we shift ourselves from working in our business to working on our business." In today's episode, I talk with Sam Kabert; he's an entrepreneur, author, podcast host, and he more than doubled his business when he dec...

In today's episode I talk about what I did that allowed me to 2x my income in a single year. A handful of years ago, I owned a couple businesses, and I was working tirelessly to try to grow these brands. At some point, I kept hitting these ceilings and walls and wasn't able to get to the next level. IN THIS EPISODE How I got out of the plateau I was in to reach the next level. Why it's important w...

In today's episode I get to chat with my dear friend, Jenn Roux. She's the owner of Fresh Take Fitness and a representative for Zyia Active . She was also one of the graduates of our mastermind program and I got to witness her growth as she transitioned from corporate America to full time entrepreneurship. We dive into how she made that journey happen! IN THIS EPISODE The call that led Jenn to go...

In today's episode I get to chat with Stephanie Riel. She's the founder of ReilDeal Marketing . We're talking about where you can automate your workflows to save more time so you can work on your business, not just in your business. "I think there's so much power in story. Whenever we are trying to connect with another entity, of course humans, but our brands have a story too. Being able to help b...

Before we dive into this episode today, I have a BIG announcement that comes in the form of a question. Are you an entrepreneur who is tired of all of the same recycled education? The constant talking and the pointless vanity metrics that seem to be plaguing our industry? Are you ready to instead take purpose fueled and intentional action? Are you ready to be part of a curated network of professio...

It's time for another one of our special episodes; My Entrepreneurial Journey. I absolutely love these episodes because I get to chat with entrepreneurs who are with our listeners right now. They are in the trenches going through all the same things that you are, and we get to unpack and share so much of their journey to provide some insight and some clarity on your own journey. In today's episode...

"There's a big problem, in my opinion, in the entrepreneurial world called ambition appropriation. The toxic culture of looking up what others do and thinking that this is what you should be doing as well. We never ask ourselves, "Is this what I really want for myself?' " Recently, I had the chance to read Done By Noon by Dave Ruel, and it was like Dave was spying on me while he wrote it. I walked...

Now, if you've listened to the show, you know I've talked about passion a lot. "Passion is not found, passion is created." I didn't have a passion for photography before I became a photographer. How could I? I had never held a camera before. I had no passion for writing until I was already a writer. I could say the same thing about podcasting, about public speaking; any of the different things tha...

Last week I did an Instagram post that stated "ultimately, no on who actually matters would ever judge you for working to figure things out." This post spurred a flurry of response from followers commenting, sharing, DMing and texting me to thank me for the post noting it was exactly what they needed to hear in that moment. That got me thinking about the support that entrepreneurs require to do th...

Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the online marketplace. But all is not lost! Our guest today on Beyond the Image, Emily Soccorsy is a brand strategist and the Founder and CEO of Root + River. In this episode she, along with host James Patrick, discuss how entrepreneurs need to adjust thei...

Last week Apple announced that is was going to launch a subscription option to allow content creators to charge subscribers for all or some of their content (or to create exclusive content just for paid subscribers). This is a massive shift in a platform that has always been free. The cost to creators, however, is $19.99 a year plus 30% of any sales to Apple. Many entrepreneurs and podcasts might...

There is a brand new way to monetize your podcast platform (or a podcast platform you are looking to start) and in this episode of Beyond the Image host James Patrick reveals the big shift that is coming to podcast creators on May 1, 2021. In addition to this new revenue opportunity for podcasters, James also covers traditional ways that podcast creators can monetize their platforms. Connect with...

Something I bring up a lot on this show is the importance of having a strong foundation that you are building your business upon. In past episodes, I shared about my own journey in how I chose to focus on my physical health, my mental wellbeing, and to foster successful relationships. When I chose to do these three things, my business actually took off. In today's episode, we are talking about why...

Sorry, but it is true. Every coach, trainer, leader, guru and the like who told you that success could be obtained by simply following your passions was lying to your face. The problem that was created was so many were left to wonder, what am I passionate about? And if an answer was not readily apparent, it caused a paralysis that prevented any action from occurring. After all, we don't want to be...

"I'm bad at sales"   That is something I hear a lot. Perhaps something I've even been guilty of saying.   Why?   Because we have this misperception that sales is a high pressured strategy to take money from people who do not want to give it.   We think about the telemarketer, the used car salesman, the spam emailer, the door to door sales person.   THAT IS NOT SALES   Sales is about caring about t...

We're going to be diving into something that I guarantee makes every single one of you a little bit uncomfortable. We're going to be talking all things sales. I get to chat with a dear friend of mine, Steve Valentine. WHO IS STEVE VALENTINE? Steve Valentine is an investment specialist, a real estate strategist, and a sales master. When he was 20 years old, he transitioned from the automotive field...

It is impossible to grow your business if people simply don't know you exist! That is why in this episode of Beyond the Image, host James Patrick dives into how you as an entrepreneur can rapidly increase your brand awareness to earn more client leads! Our free 3-Day Workshop on how to find your unfair advantage in the fitness industry kicks off tonight! Check out all the details and sign up for f...

Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James Patrick chats with Gina Harney (more commonly known as The Fitnessista) on how she turned a blog into a thriving full time career and what you, the listener, can do to get started on your own path in content marketing. Connect with Gina on Instagram...