Beyond the Image Podcast

Today, we're talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business. I get to chat with Jana Short. She is the founder, publisher, and editor in chief of Best Holistic Life Magazine. In just under two years, her publication has grown a readership of over 250...

Today, I'm talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. IN THIS EPISODE   Why paid advertisements are no longer as effective. Why earned media will reach a bigger audience. The power of organic earned media. The fastest way to generate more leads in your business. Why you should join us at FITposi...

First, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for FITposium 2021. We've never had this many media opportunities in the other 6 years we've done this conference! We have 17 magazines, 6 digital publications, and 9 podcasts. These are the opportunities to help you grow your brand visibility, awareness,...

In today's episode, we're going to chat about why YOU have been struggling with standing out within your market or demographic. If you've been trying to promote your brand, product, or service and you've been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren't being specific enough abo...

This episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for your business. I've been doing this in my career for 20 years now and it is a phenomenal way to amplify your authority.  We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitne...

We are just under 1 month left before our FITposium 2021 conference and we have dedicated this entire conference to connecting you with top media outlets to give you the opportunity to earn media features to get published.    We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures M...

In today's episode, we're going to chat about what you may think are two very conflicting ideologies or methodologies on how you're approaching your life and your business. One is that of the " hustler " and go go go, and falling into that modality where you are constantly pushing to achieve one goal after the next. The other is that of the " seeker " who turns inward to find a deeper meaning for...

We are one month out from our 7th annual FITposium conference! It's the only conference dedicated not only to teaching you how to earn top media features - like top magazine spots, top podcast spots,  top TV spots, top publication features - but we're also the only conference that directly connects you with top media companies to give you the exclusive opportunities to get your brand, mission, bus...

I'm bringing back our special edition episodes called My Entrepreneurial Journey. These are episodes where I get to chat with entrepreneurs who are building, working, marketing, selling in real time and chat about their journey. In today's episode, I get to chat with one of my dear friends. She's no stranger to the show, Lauren Donahue, who has founded a brand new coffee company called Laleigh Cof...

In today's episode, we're going to talk about sex. More specifically, we're going to talk about the marketing of sex and the difficulties that a business owner faces around this. We're going to cover what all of us need to learn in getting extremely creative within our business development and being completely unapologetic about our brand's mission.  My guest today is Dr. Jordin Wiggins. She is a...

Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an international media feature, but I want to talk about why you're overlooking a tremendously advantageous opportunity....

Happy Friday! I thought we would have a fun, pull back the curtain conversation today. We're in the process right now of looking to hire a photographer. As a photographer, I always find it interesting when I have to hire another photographer and it brings up a lot of thoughts, questions, and observations on how people are choosing to run their business.  IN THIS EPISODE Parallels in your business...

In today's episode, we're talking about the power of online reviews. I know when I'm shopping for something online, I am constantly looking to see what people are saying about this product, service, or restaurant before I invest my finances and time into them. On with me today, I have Craig Staley. He is the owner of HG Site Design and we're going to chat about how to leverage the power of the rev...

In this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead generation and the growth of your business. "When it comes to trying to rapidly promote a product, a service, or a launch that myself or my team are doing, the paramount strategy we lean into is a podcast tour." Also, at FITposium 2021, we are not only...

Today, I'm telling you a story, so grab your milk and cookies and gather around! This is a story of a time I made a terrible mistake in my career. We're going to go back in time around 10-12 years ago when I was working a lot in website development and management. I was asked to speak at a conference about website architecture. IN THIS EPISODE Hear about the terrible mistake James made in his care...

In this episode, we're going to be talking about the power of intuition. We talk a lot on this show about how to properly build trust and rapport with your audience. What you're going to learn today is that you may only have 14 seconds to build a connection with your audience member to then be able to onboard them as a client. My guest today is Sunil Godse. He's the CEO of Radical Solutions Group....

In today's episode, we're going to be talking about what you need to know when it comes to researching media outlets. You want to get published, you want to get into media outlets, but which ones do you reach out to?  IN THIS EPISODE How to pitch effectively to magazines and make you stand out in your pitch. What to look for BEFORE you pitch magazines. Finding the masthead (list of staff's contact...

This episode today comes from a question that was brought up in one of my recent coaching sessions. The question was about the art of the follow up. This comes up a lot when we pitch to media, try to get into publications, try to land podcast features, etc.  But there's an art to the act of following up and how you follow up differently according to who you're following up with. IN THIS EPISODE Th...

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE .  *Once registered, email us fitposium@gmail.com with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details.   In today's episode, we're talking about the gr...

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE .  *Once registered, email us fitposium@gmail.com with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. In today's episode, I'm talking about the 3 bigg...

In today's episode, I want to talk more about earned media. We've been talking about this a lot, specifically getting published. Chances are when you hear me say, "getting published" landing a feature in a printed magazine is what comes to mind. That is absolutely part of an earned media approach, but there's so many other avenues I don't want you leaving on the table. PSA! We are doing a cover se...

For today's episode, we are dipping back into our archives. In fact, this is an interview I did back in 2017 with Katelyn Swallow. If that name rings a bell, it's because she's been attending FITposium and on our panels for years now; every year since 2017. She is currently the editor of Strong Fitness Magazine in Australia. But, at the time of this interview, she was the editor of Women's Health...

In today's episode, I wanted to dive into the 3 factors I always consider when it comes to pricing for freelance services. This is for anyone having to bid on services or projects or submit proposals to a client.  IN THIS EPISODE The 3 things I look at when I am going to accept or deny a project and a deep dive into the details of each. The economic value of the project. Including the usage. The c...

Did you know our FITposium conference is more than 30% sold out?! When : September 16-18 Where : Live in Phoenix or in person What : How to get published. See more details here: FITposium 2021 In this episode, I'm talking all about why we shifted our focus for this year's FITposium and why you will want to be there! IN THIS EPISODE The importance of brand awareness. "Be seen, be heard, be read." T...

We get to chat about a topic that as you know, is very near and dear to my heart, the fitness industry. In particularly, what we've seen in the wellness industry over the last 18 months - which is a tremendous amount of change and evolution. It's required entrepreneurs to get savvy and start to think about how to best show up, connect with, and give value for their audience so they can grow their...