Beyond the Image Podcast

In today's episode, we're talking about the power of online reviews. I know when I'm shopping for something online, I am constantly looking to see what people are saying about this product, service, or restaurant before I invest my finances and time into them. On with me today, I have Craig Staley. He is the owner of HG Site Design and we're going to chat about how to leverage the power of the rev...

In this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead generation and the growth of your business. "When it comes to trying to rapidly promote a product, a service, or a launch that myself or my team are doing, the paramount strategy we lean into is a podcast tour." Also, at FITposium 2021, we are not only...

Today, I'm telling you a story, so grab your milk and cookies and gather around! This is a story of a time I made a terrible mistake in my career. We're going to go back in time around 10-12 years ago when I was working a lot in website development and management. I was asked to speak at a conference about website architecture. IN THIS EPISODE Hear about the terrible mistake James made in his care...

In this episode, we're going to be talking about the power of intuition. We talk a lot on this show about how to properly build trust and rapport with your audience. What you're going to learn today is that you may only have 14 seconds to build a connection with your audience member to then be able to onboard them as a client. My guest today is Sunil Godse. He's the CEO of Radical Solutions Group....

In today's episode, we're going to be talking about what you need to know when it comes to researching media outlets. You want to get published, you want to get into media outlets, but which ones do you reach out to?  IN THIS EPISODE How to pitch effectively to magazines and make you stand out in your pitch. What to look for BEFORE you pitch magazines. Finding the masthead (list of staff's contact...

This episode today comes from a question that was brought up in one of my recent coaching sessions. The question was about the art of the follow up. This comes up a lot when we pitch to media, try to get into publications, try to land podcast features, etc.  But there's an art to the act of following up and how you follow up differently according to who you're following up with. IN THIS EPISODE Th...

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE .  *Once registered, email us fitposium@gmail.com with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details.   In today's episode, we're talking about the gr...

PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE .  *Once registered, email us fitposium@gmail.com with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details. In today's episode, I'm talking about the 3 bigg...

In today's episode, I want to talk more about earned media. We've been talking about this a lot, specifically getting published. Chances are when you hear me say, "getting published" landing a feature in a printed magazine is what comes to mind. That is absolutely part of an earned media approach, but there's so many other avenues I don't want you leaving on the table. PSA! We are doing a cover se...

For today's episode, we are dipping back into our archives. In fact, this is an interview I did back in 2017 with Katelyn Swallow. If that name rings a bell, it's because she's been attending FITposium and on our panels for years now; every year since 2017. She is currently the editor of Strong Fitness Magazine in Australia. But, at the time of this interview, she was the editor of Women's Health...

In today's episode, I wanted to dive into the 3 factors I always consider when it comes to pricing for freelance services. This is for anyone having to bid on services or projects or submit proposals to a client.  IN THIS EPISODE The 3 things I look at when I am going to accept or deny a project and a deep dive into the details of each. The economic value of the project. Including the usage. The c...

Did you know our FITposium conference is more than 30% sold out?! When : September 16-18 Where : Live in Phoenix or in person What : How to get published. See more details here: FITposium 2021 In this episode, I'm talking all about why we shifted our focus for this year's FITposium and why you will want to be there! IN THIS EPISODE The importance of brand awareness. "Be seen, be heard, be read." T...

We get to chat about a topic that as you know, is very near and dear to my heart, the fitness industry. In particularly, what we've seen in the wellness industry over the last 18 months - which is a tremendous amount of change and evolution. It's required entrepreneurs to get savvy and start to think about how to best show up, connect with, and give value for their audience so they can grow their...

Today, we have a really amazing opportunity for our listeners. It's a get published opportunity. IN THIS EPISODE We are giving you the chance to be featured in the very next issue or Strong Fitness Magazine. Amplify your authority, earn a media feature, and see your mission in print. AFTER LISTENING How to apply: Register for FITposium 2021 HERE . Virtual or in person. Email us: Your contact info,...

Today, we are talking about all things content and content marketing. I know you've heard the phrasing and seen the memes about how content is king. It's true, content is king. But you might be wondering how you go about building that content platform and how to leverage and implement that content into your marketing strategy. I'm so excited to have Cynthia Sassi on today. She's the founder of Fab...

In this episode, I want to talk about podcasting . I've been recording podcasts, been the host of podcasts, been the guest on podcast for around 10 years now. At this point, spending literally thousands of hours on a microphone, I don't spend so much time on the pre and postproduction of the show; it becomes routine. Looking back, I made 5 giant mistakes that slowed my podcast from growing faster...

It's Friday so it's time for another one of our special edition episodes called My Entrepreneurial Journey . I love these episodes because we get to chat with entrepreneurs who are navigating the landscape in real time, and you get to learn all the things they are going through and learning and how it can help and impact your business. In this episode, I get to chat with a dear friend of mine. She...

Today, we are chatting all about all things related to the changes that we've seen in the Facebook advertising platform, what this means for anyone who has advertised or is planning to advertise, and what we as business owners need to know to best equip ourselves for this change. As we see shifts organically or from changes in algorithms, it's important for us to talk about the way it effects our...

You're listening to this show because you have subscribed and are following the show. Or perhaps you saw me post about this show on Instagram, meaning you're following my Instagram account ( @jpatrickphoto or @fitposium ). Or you saw us post about it on Facebook. Maybe you received an email from us talking about this episode, or a text message. The point is you are following the show. First of all...

I have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness industry for over 25 years, including being a collegiate NCAA gymnast and personal trainer. Laura and her business partner are starting a podcast and seeking more help via James. GOAL: A successful podcast launch. IN THIS EPISODE Hear James go through help...

In today's episode we get to chat about something very near and dear to my heart. I've been working in the health and wellness industry for over a decade and our industry has undergone a lot of shifts and a lot of change over the last 18 months. Coming out of 2020, there have been a lot of really great opportunities for health and fitness professionals and that is what we're talking about today. J...

Today, we are going to be talking about leads. I've been talking about leads A LOT lately and there's a reason for that. "Leads are the lifeblood of our business. Without leads, we do not grow our business." IN THIS EPISODE The 3 types of leads you can have in your business. (Earned, Purchased, Owned) The 2 misconceptions we have about what a lead is and how to generate leads. The size of your aud...

SPECIAL ANNOUNCEMENT! FITposium is coming back for 2021 in a completely new way! We have been running this conference since 2015. Originally, we wanted to equip all of our clients in the health and fitness space with everything they needed to launch into the industry. This is our 7th year, and we've watched the conference grow from 150 people packed in a room, to now having over 1500 participants...

Our topic today is time . More specifically, the things we are spending time on that are not giving us return, especially in our business, and are not generating any income. The medium we are discussing today, which you may have already guessed, is social media. "It's important to recognize that social media originally leveled the playing field in marketing. Where relatively unknown could rise qui...

What I'm talking about today is, leads . The lifeblood of your business and how to generate more leads. It is impossible to grow your brand and your business unless people know you exist. Most professionals I talk to and people who hire me, don't have a system or strategy set up to generate leads. "If you want more sales in your business, you need more leads." IN THIS EPISODE A large audience is d...