Beyond the Image Podcast

I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their clients. However, in their eyes, there was a problem; no one was hiring them for the services they wanted to provide. This is "the chicken and the egg" scenario and we are diving into it in today's episode. "Do it before you get hired." IN THIS EPIS...

As you probably know, I am a new father. As I'm recording this, my son is coming up on being 4 weeks old. I'm navigating both parenthood and entrepreneurship and I noticed something really fascinating over the last week and a half.  I took a few weeks off for paternity leave and when I got back into the office, I felt this weird sense of guilt and divided responsibility between my son who is at ho...

Entrepreneurs are not given a roadmap, a guide, or list of things to do with what to expect in order to succeed. What we end up with instead is an open landscape and we don't know which direction to go, nor which obstacles we are going to encounter until we are already in the midst of it. All of us entrepreneurs had to deal with this over the last 18 months with everything we went through in 2020,...

Today, we are diving into a topic that can make people uncomfortable. We are talking about charging; more specifically about getting the bill. I was thinking about the Friends episode where Phoebe was helping Monica do her catering job. At a funeral they were catering, they were trying to find the right time to give the client the bill. This can be really awkward, especially as an entrepreneur. Ho...

Since it's a few days out from Halloween, we thought we'd do our first ever Halloween special episode. For this show, I'm bringing on a couple guests. Jason Black and Max Anderson. Jason is the founder of Agstract Apparel and Arizona Home Photo. Max is the founder of Picnic Tree Productions and co-owner of the Hives Studio. Collectively, we have been working together for about 35 years. In that ti...

I'm back with a brand new episode after taking a break from the mic. As you might know, the reason I was away from recording new episodes is because I was on paternity leave. My son joined us about 2 weeks ago and it has been a whirlwind of excitement, fulfillment, and plenty of sleep deprivation. I'm sure there will be a lot more stories coming soon about balancing fatherhood with entrepreneurshi...

Every single year at FITposium, we have gathered together different media experts to share their inputs, their advice, and their guidance for you; to be able to get your brand, your story, your message in front of their outlets. So, as we are coming into this year, that has become our focus. How to earn media and expose you to the audiences you want to be in front of.  In the episode, hear from ou...

In this episode, I'm sitting with photographer and educator Joel Grimes. We talked years ago and at the time, Joel started to build a new business based on educating photographers. "The more hours you put into it, the greater your result will be." IN THIS EPISODE The inspiration behind Joel's business and what he learned early on.. Giving away knowledge and why it shouldn't be a threat to you. Rep...

Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear friend, Dave Dreas. Dave is one of my favorite entrepreneurs, not just in the Phoenix market but truly anywhere. He has such open, honest, and raw conversations about the entrepreneurial journey. That's why he's such a perfect person to host on this p...

We've focused on bringing the best guests that edify what it truly means to be an entrepreneur. What it looks like to go against standards, break through those barriers, and achieve real success. Our guest today has done that. When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach....

As I recorded this episode, my son was days away from being born, which means I am days away from becoming a father! I'm taking a break from the mic for a bit but I would never leave my awesome and loyal listeners hanging. So, we've dipped into our BEST archived interviews just for you. In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRO...

In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It's only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app. I was looking online, doing what people do, when Instagram or Facebook go down; starting looking on Twitter and Google. I went online to Down Detector...

In this episode, we're going to be talking about scaling. This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we're diving into how to shift to one to many.  My guest today is Leah Gervais. Leah is a business coach, but more importantly, she is a business mentor for entrepreneurs, and that is something we all need within our journey....

In today's episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks . Let's dive in and break it down so you know how to handle these people. "When you are distracted, when your energy is pulled away, you inevitably slow down." I...

Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show. So, in this episode, I want to talk about why so many of us face burnout, what the results and dangers of burnout are, and what we should be doing about it. "Your customers do not need you 24/7.  And if they do, you've made a mistake in your business."...

Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid. So much of what we see in the health and fitness space, whether it's personal trainers, coaches, gym owners, is the idea that "I h...

In today's episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us. When we think about the investment of a coach, the thing we are typically most afraid of, is the financial investment. Let's dive into this! "Regardless of whether or not you choose to work with someone, there wi...

I'm finally coming back to life after what was such a fantastic, 7th annual FITposium conference.  We booked over 117 projects for our attendees and it was so inspiring to see; magazine projects, podcast bookings, media spots, and so much more. Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple o...

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business. "The more time you spend with yourself, you're going to know what feels...

In this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It's one of the coolest and most celebratory things we do during the conference. We set a goal every year in h...

In this episode, we're going to chat about what we as business owners, coaches, and entrepreneurs need to be doing to most effectively get our brands and mission out to the people who need it the most. Oftentimes, as we're starting to build our businesses and push out our products or services to our target audience, if it's not landing or resonating, we think there's something wrong it so we start...

It's the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn an...

If today's topic hasn't been in the front of your mind over the last 18 months with everything that's happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale,...

In this episode,. I'm talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves. IN THIS EPISODE   The hesita...

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I'm diving into that and bringing in my 20 year personal experience in the industry.    I've received thousands of pitches and in reviewing them, I know what makes the pitch stand out in a good way, and what makes a pitch get thrown into the trash. Let's talk abo...