Beyond the Image Podcast

In this episode, we're going to be talking about scaling. This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we're diving into how to shift to one to many.  My guest today is Leah Gervais. Leah is a business coach, but more importantly, she is a business mentor for entrepreneurs, and that is something we all need within our journey....

In today's episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks . Let's dive in and break it down so you know how to handle these people. "When you are distracted, when your energy is pulled away, you inevitably slow down." I...

Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show. So, in this episode, I want to talk about why so many of us face burnout, what the results and dangers of burnout are, and what we should be doing about it. "Your customers do not need you 24/7.  And if they do, you've made a mistake in your business."...

Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid. So much of what we see in the health and fitness space, whether it's personal trainers, coaches, gym owners, is the idea that "I h...

In today's episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us. When we think about the investment of a coach, the thing we are typically most afraid of, is the financial investment. Let's dive into this! "Regardless of whether or not you choose to work with someone, there wi...

I'm finally coming back to life after what was such a fantastic, 7th annual FITposium conference.  We booked over 117 projects for our attendees and it was so inspiring to see; magazine projects, podcast bookings, media spots, and so much more. Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple o...

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business. "The more time you spend with yourself, you're going to know what feels...

In this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It's one of the coolest and most celebratory things we do during the conference. We set a goal every year in h...

In this episode, we're going to chat about what we as business owners, coaches, and entrepreneurs need to be doing to most effectively get our brands and mission out to the people who need it the most. Oftentimes, as we're starting to build our businesses and push out our products or services to our target audience, if it's not landing or resonating, we think there's something wrong it so we start...

It's the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn an...

If today's topic hasn't been in the front of your mind over the last 18 months with everything that's happened within our industry, it better be in the front of your mind after this episode. We are talking about the need to diversify your income sources, and more specifically, the importance and the power of leveraging recurring revenue into your business model where you are able to build, scale,...

In this episode,. I'm talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing that we can think of a million other things we would rather do as opposed to clicking send on that email or picking up the phone to make that phone call, or walking across the room to shake that hand and introduce ourselves. IN THIS EPISODE   The hesita...

Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I'm diving into that and bringing in my 20 year personal experience in the industry.    I've received thousands of pitches and in reviewing them, I know what makes the pitch stand out in a good way, and what makes a pitch get thrown into the trash. Let's talk abo...

Today, we're talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your brand awareness, credibility, and to amplify your business. I get to chat with Jana Short. She is the founder, publisher, and editor in chief of Best Holistic Life Magazine. In just under two years, her publication has grown a readership of over 250...

Today, I'm talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned media. IN THIS EPISODE   Why paid advertisements are no longer as effective. Why earned media will reach a bigger audience. The power of organic earned media. The fastest way to generate more leads in your business. Why you should join us at FITposi...

First, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for FITposium 2021. We've never had this many media opportunities in the other 6 years we've done this conference! We have 17 magazines, 6 digital publications, and 9 podcasts. These are the opportunities to help you grow your brand visibility, awareness,...

In today's episode, we're going to chat about why YOU have been struggling with standing out within your market or demographic. If you've been trying to promote your brand, product, or service and you've been having some difficulty or issue getting in and starting to breakthrough all the noise happening in the digital landscape specifically, it could be because you aren't being specific enough abo...

This episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for your business. I've been doing this in my career for 20 years now and it is a phenomenal way to amplify your authority.  We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitne...

We are just under 1 month left before our FITposium 2021 conference and we have dedicated this entire conference to connecting you with top media outlets to give you the opportunity to earn media features to get published.    We've partnered with Fitness Magazine, Inside Fitness, Ricochet, Beyond the Image, Muscle and Health, Phoenix Magazine, Strong Fitness Magazine, Define Magazine, FitFigures M...

In today's episode, we're going to chat about what you may think are two very conflicting ideologies or methodologies on how you're approaching your life and your business. One is that of the " hustler " and go go go, and falling into that modality where you are constantly pushing to achieve one goal after the next. The other is that of the " seeker " who turns inward to find a deeper meaning for...

We are one month out from our 7th annual FITposium conference! It's the only conference dedicated not only to teaching you how to earn top media features - like top magazine spots, top podcast spots,  top TV spots, top publication features - but we're also the only conference that directly connects you with top media companies to give you the exclusive opportunities to get your brand, mission, bus...

I'm bringing back our special edition episodes called My Entrepreneurial Journey. These are episodes where I get to chat with entrepreneurs who are building, working, marketing, selling in real time and chat about their journey. In today's episode, I get to chat with one of my dear friends. She's no stranger to the show, Lauren Donahue, who has founded a brand new coffee company called Laleigh Cof...

In today's episode, we're going to talk about sex. More specifically, we're going to talk about the marketing of sex and the difficulties that a business owner faces around this. We're going to cover what all of us need to learn in getting extremely creative within our business development and being completely unapologetic about our brand's mission.  My guest today is Dr. Jordin Wiggins. She is a...

Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first glance, you may look at local media as a step or stop below of the advantages you can have from a national newsstand publication or an international media feature, but I want to talk about why you're overlooking a tremendously advantageous opportunity....

Happy Friday! I thought we would have a fun, pull back the curtain conversation today. We're in the process right now of looking to hire a photographer. As a photographer, I always find it interesting when I have to hire another photographer and it brings up a lot of thoughts, questions, and observations on how people are choosing to run their business.  IN THIS EPISODE Parallels in your business...