Beyond the Image Podcast

If you're like me, you're terrified of being told "no." In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There's something about being told no that feels shameful.    You know the idiom, the worst thing they can do is say no? Well, that's a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. "W...

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can't keep up with the number of new leads coming into your ecosystem and it doesn't seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and...

I know I've needed to record this specific episode for quite some time. Which is naturally why I've put it off for as long as I possibly could.   My hope is that we can proceed and do this together.  "In the last few years alone, there have been ample opportunities for  businesses and brand leaders to become activists; to speak up in a professional capacity about social issues." IN THIS EPISODE Th...

Let's be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a P...

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.   "You never get a second chance for a first impression." IN THIS EPISODE Bebe's story...

Can I share a secret with you? We've been in touch for awhile and I've been communicating with you for a couple years. We've established some trust and rapport. Let's keep this between us.   The truth is, clients sometimes can really suck. I probably shouldn't say that, but it's true. And that's what we're going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say...

What an incredible past 36 hours it has been! And in that 36 hours, I've only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry , became available. It is available on Amazon right now!   Within 24 hours, this book hit 3 best seller lists on Amazon. My d...

You don't want money that jiggle jiggles, you want money that folds.  In today's episode, we are going to talk about making more money. "You can lose a quarter of your clients and make more money. " IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when...

Today, we're going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. "What we purchase actually says a lot about us. " IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James  Website: jamespatrick.com Instagram: @jp...

After being online for the past 30 years, I can tell you it's easy to get burnout from being online. Today, we're diving into social media fatigue.   "You do not need to be accessible 24/7. " IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permiss...

My guest today is Jelena Kolomejac, she's the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. "The idea is the most important thing. If your idea is really bad but it looks really good, it doesn't guarantee anything. " IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact...

I've been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would've been fired. I quit working on a farm moving bales of hay. There wer...

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time.    Today, we're diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own busi...

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save their own industry. One of the challenges I put forth was that media outlets needed to strive for more diversity, not only within who they feature, but also who they have actual create the media itself. This striving for diversity throughout all media...

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you exist. Tonight, I'll be teaching you a play-by-play approach to get the right leads to become the right clients who are going to hire you.  You can sign up at join.jamespatrick.com/lead-gen-webinar Last week, I got an e-mail that I had received a fair...

I still remember the first scene I ever saw in a horror film. I must've been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen.    M...

I'm not the best when it comes to having difficult conversations. I'm the type of person who shuts the door to my office and becomes disgruntled. I think one of my old coworkers said that I had become difficult to work with and communicate with. They're probably right so we're going to dive into that today.   We are going to talk about how to engage in difficult conversations. My guest today is Ad...

In 39 years of live, I've had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my idea in draft form on my desk until the book came out; only my name was not on the cover and it was a best-seller.   There was a time I would host meet-up events between photographers and models and charge everyone who attended the events. But I fai...

"You cannot grow your business if no one knows you exist." You may have heard me say that before, but we are drilling this in today and talking about why it's important and how I can help. Sign up for my FREE workshop at  https://join. jamespatrick.com/lead-gen- webinar IN THIS EPISODE Why you need the right leads. Generating qualified leads without complicated software. What having the right lead...

We're talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. "Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem. " IN THIS EPISODE Reasons why podcasting is loved by so many. The beau...

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James.   A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10...

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole.    The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed s...

My guest today is Ken Attard, a mindset consultant.   Today, we're discussing how to escape the entrepreneurial grind. "Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset. " IN THIS EPISODE The lie behind "the grind." The lightbulb moment in Ken's life. New mindsets to adapt. Stop compromising your values. Great intentions don't mean there's...

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you .    You're probably curious what some of those phrases are.   "I'm an open book." "Looking for a partner in crime." "If my dog doesn't like you, it's just not gonna work."...

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only photograph, but to personally be honored to appea...