Beyond the Image Podcast

Get Free Business Coaching Hosted by: James Patrick   We're going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance,   "I want to hear from you." IN THIS EPISODE Free one-on-one coaching and how to get it. Hearing from James and his business strategy, A breakt...

How to Finish Hosted by: James Patrick   I don't mean to brag on this show, but I'm a little bit of a chicken shit. The correct response to that is, "Don't sell yourself short, James. You're a tremendous chicken shit." I'm not going to argue that fact with you.   I was thinking about fear, and I think fear comes up in two different ways. We've often talked about one, and today, we are diving into...

Two Epic Announcements Hosted by: James Patrick   There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you.  "Everything will be done by the time you walk away from this conference." IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunit...

Something Worth Learning Hosted by: James Patrick   I'm a great photographer, but are my photographs great? I've had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, "I'm a great writer, but is my writing great?" I've spent a fair amount of time trying to deco...

Destroying Haters with Whitney Johns Hosted by: James Patrick   My guest today is Whitney Johns. She's a trainer, a coach, an entrepreneur, and a model. We're diving into destroying the haters in this episode. "Take nothing personal." IN THIS EPISODE Whitney's entrepreneurial story and journey. Recognizing your own accomplishments. Managing your ego. Appealing to your audience and different strate...

Special 400th Episode Hosted by: James Patrick   Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook and allowed people to make comments or ask questions during the live.   This is probably the 600th or 700th podcast episode I've done, but 400th under this specific show. This podcast has undergone quite a few changes since we launched it back in ear...

How to Keep Your Clients Hosted by: James Patrick   I feel like we've known each other long enough so I can confide in you and share something that has been weighing on me over the last several months. I have this unhealthy obsession with seeing bad things happen to bad people. Essentially, those who get what's coming to them. To actually witness karma coming back to bite someone in the ass; but o...

Close More Sales Calls Hosted by: James Patrick   We're getting right to the point today. We're talking about sales calls and how you can more effectively close more sales on your sales calls.    "It's important that you have an order to your conversation." IN THIS EPISODE When and why you should be using sales calls. The framework of your call and what the focus needs to be. What should be done b...

 How I 30X A Business in 5 Years Hosted by: James Patrick   What could you do to make more money? The first thought when you think about this question for a lot of us is, what else do I need to create? What other businesses, programs, services?  "But the truth is, the goal is to create more revenue without creating a great deal more time."   It's about looking for money lying under a rock. Today,...

Today, we're going to talk about rejection. "It's not a no, it's just not a yes… yet. " IN THIS EPISODE What happened on James's first date. Online voting contests and what to remember about them. When someone actually says no to you and the effect it has on you. A little peek behind the curtain of why people really get selected. Shifting your perspective for when you don't get chosen. Why you nee...

It's storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name.  I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today's dollars and all they do is te...

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's late...

If you're like me, you're terrified of being told "no." In fact, I will try to engineer all of my actions and all of my queries just to prevent being told no. There's something about being told no that feels shameful.    You know the idiom, the worst thing they can do is say no? Well, that's a terrible thing! But, in this episode I want to talk about how you can actually say no to someone else. "W...

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can't keep up with the number of new leads coming into your ecosystem and it doesn't seem like there are enough hours in the day to process all the work that is coming through your front door. And then all of a sudden, you turn the page on the calendar and...

I know I've needed to record this specific episode for quite some time. Which is naturally why I've put it off for as long as I possibly could.   My hope is that we can proceed and do this together.  "In the last few years alone, there have been ample opportunities for  businesses and brand leaders to become activists; to speak up in a professional capacity about social issues." IN THIS EPISODE Th...

Let's be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a P...

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.   "You never get a second chance for a first impression." IN THIS EPISODE Bebe's story...

Can I share a secret with you? We've been in touch for awhile and I've been communicating with you for a couple years. We've established some trust and rapport. Let's keep this between us.   The truth is, clients sometimes can really suck. I probably shouldn't say that, but it's true. And that's what we're going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say...

What an incredible past 36 hours it has been! And in that 36 hours, I've only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry , became available. It is available on Amazon right now!   Within 24 hours, this book hit 3 best seller lists on Amazon. My d...

You don't want money that jiggle jiggles, you want money that folds.  In today's episode, we are going to talk about making more money. "You can lose a quarter of your clients and make more money. " IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when...

Today, we're going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. "What we purchase actually says a lot about us. " IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James  Website: jamespatrick.com Instagram: @jp...

After being online for the past 30 years, I can tell you it's easy to get burnout from being online. Today, we're diving into social media fatigue.   "You do not need to be accessible 24/7. " IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permiss...

My guest today is Jelena Kolomejac, she's the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. "The idea is the most important thing. If your idea is really bad but it looks really good, it doesn't guarantee anything. " IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact...

I've been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would've been fired. I quit working on a farm moving bales of hay. There wer...

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within her business. All this has happened in a relatively short amount of time.    Today, we're diving into her journey from being inspired to starting a side hustle to then making it her full time job. Get ready to be inspired and motivated in your own busi...