Beyond the Image Podcast

How Earned Media Can Grow Your Business Hosted by: James Patrick   Often when we think about getting published and why we want to, it's because it's just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business. "Those outlets are essentially vouching for you." IN THIS EPISODE Two main benefits of getting...

What is Earned Media? Hosted by: James Patrick   When we talk about getting published I use the phrase "earned media" a lot. In fact I really use these phrases interchangeably. It's easy to conceptualize what getting published is. But when I say earned media, what does that mean? "You earned the right to get in front of that audience." IN THIS EPISODE Getting published vs. earned media. What makes...

Quickly Make More Sales by Using an Outrageous Offer with David Valentine Hosted by: James Patrick   My guest today is David Valentine and we're diving into his story and how you can make more sales in your business. "At the end of the day, if you can't sell something, you're not going to go anywhere." IN THIS EPISODE David's story and what he believes about small business. What marketing and sale...

Two Types of Pitches, One Has to Come First Hosted by: James Patrick   Ultimately when it comes to pitching to media outlets, there are two types of pitches. Whether you're trying to pitch to a magazine in hopes to get published, or position yourself in front of a podcast host so you can be interviewed.    The reality is we often will send the wrong one out of these two. One has a higher chance of...

Magazine Cover Castings Hosted by: James Patrick   Let's talk about magazine covers today. It is without question the most coveted goal within the earned media field and probably one of the top questions I get. "You will always have that cover." IN THIS EPISODE Two common misconceptions when it comes to pitching for magazine covers. How a magazine cover can help you and your business. Why you woul...

Secret to Hiring a Business Coach Hosted by: James Patrick   I honestly believe that for any entrepreneur who is looking to hire or invest in a business coach that the right coach does exist. The frustrating part is that it can become increasingly difficult to really sus out the differences between coaches and which coach is right for you. So what do you do? Let's dive into that today! "Don't look...

Stupidly Simple and Free Marketing Tactics Hosted by: James Patrick   I'm working on a new marketing plan right now and I'm trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There's got to be an easier w...

First Speaker Announcements Hosted by: James Patrick   Today, I want to talk to you about who you're going to be learning from at FITposium this year.  "Get published, get featured, so you can get hired." IN THIS EPISODE How we pick our FITposium presenters and why. What's in it for you? The first line up of speakers. A sneak peek of what the speakers will be teaching you. Lock in your pass now fo...

I Dreamt For Your Benefit Hosted by: James Patrick   I had this dream the other night and I want to dive into what I could unpack from it in this episode.  FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at www.fitposium.com . See past features @fitposium "Are these activities creating a path to bring rev...

What is Missing from Your USP? Hosted by: James Patrick   Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you've heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you've had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your...

How to Be an Influencer Hosted by: James Patrick   I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water.    Although I may not have been born into wealth or what most would consider good looks, or even an agre...

How to Save Money in Advertising Hosted by: James Patrick   Have you considered advertising as a way to generate leads for your business?  If so, this episode is for you.  Have you been nervous about getting into advertising because you're afraid of losing money? If so, this episode is for you. Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for...

FITPosium is Back Hosted by: James Patrick   FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired.   "We want you to finally unlock your full potential." IN THIS EPISODE More details on the annual FITposium co...

Get Free Business Coaching Hosted by: James Patrick   We're going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance,   "I want to hear from you." IN THIS EPISODE Free one-on-one coaching and how to get it. Hearing from James and his business strategy, A breakt...

How to Finish Hosted by: James Patrick   I don't mean to brag on this show, but I'm a little bit of a chicken shit. The correct response to that is, "Don't sell yourself short, James. You're a tremendous chicken shit." I'm not going to argue that fact with you.   I was thinking about fear, and I think fear comes up in two different ways. We've often talked about one, and today, we are diving into...

Two Epic Announcements Hosted by: James Patrick   There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you.  "Everything will be done by the time you walk away from this conference." IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunit...

Something Worth Learning Hosted by: James Patrick   I'm a great photographer, but are my photographs great? I've had this statement bouncing around in my head for the better part of this week. I saw the original statement probably while doom scrolling on Instagram and it was something along the lines of, "I'm a great writer, but is my writing great?" I've spent a fair amount of time trying to deco...

Destroying Haters with Whitney Johns Hosted by: James Patrick   My guest today is Whitney Johns. She's a trainer, a coach, an entrepreneur, and a model. We're diving into destroying the haters in this episode. "Take nothing personal." IN THIS EPISODE Whitney's entrepreneurial story and journey. Recognizing your own accomplishments. Managing your ego. Appealing to your audience and different strate...

Special 400th Episode Hosted by: James Patrick   Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook and allowed people to make comments or ask questions during the live.   This is probably the 600th or 700th podcast episode I've done, but 400th under this specific show. This podcast has undergone quite a few changes since we launched it back in ear...

How to Keep Your Clients Hosted by: James Patrick   I feel like we've known each other long enough so I can confide in you and share something that has been weighing on me over the last several months. I have this unhealthy obsession with seeing bad things happen to bad people. Essentially, those who get what's coming to them. To actually witness karma coming back to bite someone in the ass; but o...

Close More Sales Calls Hosted by: James Patrick   We're getting right to the point today. We're talking about sales calls and how you can more effectively close more sales on your sales calls.    "It's important that you have an order to your conversation." IN THIS EPISODE When and why you should be using sales calls. The framework of your call and what the focus needs to be. What should be done b...

 How I 30X A Business in 5 Years Hosted by: James Patrick   What could you do to make more money? The first thought when you think about this question for a lot of us is, what else do I need to create? What other businesses, programs, services?  "But the truth is, the goal is to create more revenue without creating a great deal more time."   It's about looking for money lying under a rock. Today,...

Today, we're going to talk about rejection. "It's not a no, it's just not a yes… yet. " IN THIS EPISODE What happened on James's first date. Online voting contests and what to remember about them. When someone actually says no to you and the effect it has on you. A little peek behind the curtain of why people really get selected. Shifting your perspective for when you don't get chosen. Why you nee...

It's storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling popcorn business. He paid the company $13,000 and in exchange they told him to rename his company by his own name.  I should have been in the advertising business in 1970. Imagine paying a company about $90,000 in today's dollars and all they do is te...

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in 2022 if you hope to leverage the social media platform to grow your brand and business. In detail he discusses how to properly format your name and bio as well as what needs to be included in your story highlights and also leveraging Instagram's late...