Beyond the Image Podcast

How Many Pitches Does it Take to Get Published? Hosted by: James Patrick   Here's a riddle for you: How many pitches does it take to get published? Well, the answer might surprise you.   "90% of people who pitch will never send a single follow up." IN THIS EPISODE How to get ahead of 90% of people vying for the same media feature as you. Is one follow up enough? The goal of making pitches. Followi...

Behind the Scenes with Dionne Davis-Frazier  Hosted by: James Patrick   My guest today is Dionne Davis-Frazier. She is the publisher and editor of FitFigures Magazine. We are diving into all the hard work she has done in the last decade and what changes still need to take place in the media industry. "That's where it all begins, it's with the mind." IN THIS EPISODE Dionne's story and how she start...

2 Ways to Stand Out When Pitching Hosted by: James Patrick   One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we're talking about those two things today. "Lead with value." IN THIS EPISODE 2 things to help you stand out when pitching. Why the value of what you're bringing is the most important part of...

3 Biggest Mistakes When Pitching Hosted by: James Patrick   When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don't make these three mistakes! "Know who the audience is." IN THIS EPISODE How to get your pitch thrown in the trash. The importance of doing your research before you pitch. Who els...

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. "The truth isn't always sexy." IN THIS EPISODE Tiffany's background and why she decided to be a business coach. What brings true results. Finding your own sweet spot in your business and how to truly stand out. Bringing your personality and quirks into your business. What to ask those aro...

How to Leverage Media to Grow Your Business Hosted by: James Patrick   Here's an interesting thing that I want you to know; getting published is not the end of the work. In fact, it's just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features. "We call it PRing your PR." IN THIS EPISODE Wh...

Benefits of Local Media Hosted by: James Patrick   It's easy to understand why when we're pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets.   But, never overlook the power and immense opportunity of local media. I'm going to arg...

Benefits of Being Featured on Podcasts Hosted by: James Patrick   Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let's talk about why. "The demand for podcasts has been increasing as the number of shows also increases." IN THIS EPISODE Why landing podcast features is important. How a listener gets to understa...

3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick   There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it's a magazine, a podcast, or a digital feature, these three things are important.  "It's important to understand what the editorial direction  is of this media outlet prior to pitching." IN THIS EPISODE The 3...

 3 Goals of Getting Published Hosted by: James Patrick   There are three goals you might have when it comes to earning media or getting published. Let's dive into these today and why you need to know this. "Knowing what your goals are will help you get specific about which media outlets you should be pitching to." IN THIS EPISODE The 3 goals you probably have for getting published. The byproducts...

Which is Better, Print or Digital Features? Hosted by: James Patrick   When we think about pitching to magazines, it's intuitive that most of us want to be featured in the print publication. It's on newsstands, you get to pick it up and show it to your friends, take a picture next to it.    For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the o...

2 Biggest Misconceptions About Earned Media Hosted by: James Patrick   When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let's unpack those today. "It's about what you're willing to do." IN THIS EPISODE The 2 misconceptions. Is earned media just for celebrities? Getting booked by reaching out directly and brin...

How Earned Media Can Grow Your Business Hosted by: James Patrick   Often when we think about getting published and why we want to, it's because it's just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business. "Those outlets are essentially vouching for you." IN THIS EPISODE Two main benefits of getting...

What is Earned Media? Hosted by: James Patrick   When we talk about getting published I use the phrase "earned media" a lot. In fact I really use these phrases interchangeably. It's easy to conceptualize what getting published is. But when I say earned media, what does that mean? "You earned the right to get in front of that audience." IN THIS EPISODE Getting published vs. earned media. What makes...

Quickly Make More Sales by Using an Outrageous Offer with David Valentine Hosted by: James Patrick   My guest today is David Valentine and we're diving into his story and how you can make more sales in your business. "At the end of the day, if you can't sell something, you're not going to go anywhere." IN THIS EPISODE David's story and what he believes about small business. What marketing and sale...

Two Types of Pitches, One Has to Come First Hosted by: James Patrick   Ultimately when it comes to pitching to media outlets, there are two types of pitches. Whether you're trying to pitch to a magazine in hopes to get published, or position yourself in front of a podcast host so you can be interviewed.    The reality is we often will send the wrong one out of these two. One has a higher chance of...

Magazine Cover Castings Hosted by: James Patrick   Let's talk about magazine covers today. It is without question the most coveted goal within the earned media field and probably one of the top questions I get. "You will always have that cover." IN THIS EPISODE Two common misconceptions when it comes to pitching for magazine covers. How a magazine cover can help you and your business. Why you woul...

Secret to Hiring a Business Coach Hosted by: James Patrick   I honestly believe that for any entrepreneur who is looking to hire or invest in a business coach that the right coach does exist. The frustrating part is that it can become increasingly difficult to really sus out the differences between coaches and which coach is right for you. So what do you do? Let's dive into that today! "Don't look...

Stupidly Simple and Free Marketing Tactics Hosted by: James Patrick   I'm working on a new marketing plan right now and I'm trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There's got to be an easier w...

First Speaker Announcements Hosted by: James Patrick   Today, I want to talk to you about who you're going to be learning from at FITposium this year.  "Get published, get featured, so you can get hired." IN THIS EPISODE How we pick our FITposium presenters and why. What's in it for you? The first line up of speakers. A sneak peek of what the speakers will be teaching you. Lock in your pass now fo...

I Dreamt For Your Benefit Hosted by: James Patrick   I had this dream the other night and I want to dive into what I could unpack from it in this episode.  FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at www.fitposium.com . See past features @fitposium "Are these activities creating a path to bring rev...

What is Missing from Your USP? Hosted by: James Patrick   Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you've heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you've had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your...

How to Be an Influencer Hosted by: James Patrick   I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water.    Although I may not have been born into wealth or what most would consider good looks, or even an agre...

How to Save Money in Advertising Hosted by: James Patrick   Have you considered advertising as a way to generate leads for your business?  If so, this episode is for you.  Have you been nervous about getting into advertising because you're afraid of losing money? If so, this episode is for you. Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for...

FITPosium is Back Hosted by: James Patrick   FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired.   "We want you to finally unlock your full potential." IN THIS EPISODE More details on the annual FITposium co...