Beyond the Image Podcast

How to Sell in 2023 with Jillian Murphy Hosted by: James Patrick   My guest today is Jillian Murphy. She's a sales mentor and today, we're shedding some light on what sales really is and hoping to undo the negative preconceived notions that come along with the word sales. "At the core of all things we do, it's really about helping people and solving problems." IN THIS EPISODE Why Jillian is so pas...

40 Lessons Every Entrepreneur Needs to Learn  Hosted by: James Patrick   I started my first business when I was 19 years old. Over the past 21 years, I've launched close to 30 different brands and businesses. I don't run 30 businesses now, but I've learned a thing or two about being an entrepreneur. Or maybe 40 things. Is this because I just turned 40 years old? Perhaps.   Today, we're going to ta...

My guest today, returning back to the podcast, is Angela Gargano.  Today, we're talking about how Angela continues to get more than 5 minutes in the spotlight. "If they say no, show them why it should be a yes." IN THIS EPISODE Angela's story, the success she has had and why. How to use rejection to propel you forward. The power of consistency and following up. Can you cultivate resilience? Do you...

Set Your 2023 Financial Goals Hosted by: James Patrick   Earlier today I was having a coaching call with one of my clients and the topic of setting financial goals for the upcoming year came up. They had a very aggressive financial goal for themselves and their business. Then the question came up, "How are you going to be hitting that goal?" That part wasn't figured out yet. But to reach a big goa...

How to Set Boundaries with Melissa Paige Hosted by: James Patrick   My guest today is Melissa Paige. She's the host of the Getting Soul Fit Podcast. Today, we're diving into her story and how to set boundaries within your business and your life. "I don't put myself in a situation where I sacrifice my  peace of mind for someone else's comfortability." IN THIS EPISODE Melissa's story and her journey...

NOTE: Get your copy of The Legacy Planner at https://jamespatrick.com/legacy/ Do you know what really bothers me? Hyperbole. When someone says, "Oh, you have to try this. It's the best." Is it? Another hyperbolic expression that drives me up the wall is when someone on social media inevitably says, "I get asked all the time about ____." When really, they just want to talk about something. Now that...

How to Price Your Services with Lesley Logan  Hosted by: James Patrick   My guest today is Lesley Logan. She's the owner and founder of OnlinePilatesClasses.com.  Today, we're talking about pricing your services correctly. "Your business is not as fragile as you think it is." IN THIS EPISODE Why being consistent matters. The power of YouTube. A formula anyone can use to price their services. How t...

Photo Shoots That Could Not End Fast Enough  Hosted by: James Patrick   When I was in college, I got a job at Office Max one summer selling printers and various organizational tools. They also required me to work the register from time to time. On one Saturday morning, a customer came in and started yelling at me in front of not only my coworkers, but a line of patrons who started staring at the g...

Becoming a Millionaire on OnlyFans with Courtney Tillia Hosted by: James Patrick   My guest today is Courtney Tillia. Today, we're diving into Courtney's story and how she got to where she is now. "They want to see that it's possible for them." IN THIS EPISODE Courtney's story and what led to her transition from being a teacher. The lightbulb moment. Things in life that should be measured vs what...

Warning Signs of BS Marketing Hosted by: James Patrick   This may come as a surprise to you, but I was somewhat of a smartass at the youthful age of 21. I know there's no way you believe that. But the truth is that cynicism is a part of my DNA.  There was a girl I had a crush on when I was 21 and I was trying to swoon her. One evening she invited me to join her at a meeting. I accepted under one c...

Are Your Friends Holding You Back?  Hosted by: James Patrick   Have I ever told you about the time I booby trapped my friend's bed my freshman year of college? It was equal parts brilliance combined with absolutely baffling behavior. Halfway through my first year of college, I managed to convince my parents that I would get better grades if I lived on campus. The truth is, that I desired what I co...

Launching an Amazon Seller Business with Ann Sieg Hosted by: James Patrick   My guest today is Ann Sieg. She's the founder of E-Commerce Business School. As an industry, we've gone through a lot of changes. With that, has come the need for us as entrepreneurs to diversify our income streams. Today, we're diving into how to be successful selling on Amazon.  "Amazon is like a gauntlet into the e-com...

Imagine that you have two great runners. They both run the exact same race and amazingly, they finish at the exact same time. However, the difference between the runners is that one runner has perfect form. The other runner runs like a complete weirdo. Now assume you're a coach. Which runner do you choose to take under your wing to train? Most listeners will choose the runner with perfect form. Bu...

Did Instagram Suspend You? Hosted by: James Patrick   It's a couple times a year we try to get on Instagram and the app doesn't seem to be loading correctly. Then, we immediately go to Twitter to check to see if Instagram is down or if people are using the hashtag #instagramdown. Maybe we go to downdetector.com and see if others are reporting outages.    But on October 31st when a lot of people go...

Have Your Best Two Months of the Year Hosted by: James Patrick   You know what I'm thinking about right now? Donuts. I spent the last few minutes daydreaming about donuts. I don't desire to have a donut right now. So, why am I thinking about donuts? Let's talk about why, what donuts remind me of, and what I learned from it. "Plan, sprint, review." IN THIS EPISODE All about donuts. Common problems...

Those Who Did Not Get Booked at FITposium Hosted by: James Patrick   As I'm coming up on my 40th birthday, I've come to the realization that there's some people who may not like me. Maybe people I've dated before, competitors in my industry, my friends, my team members. But this isn't about me. This is about people not liking you; or at least the perception that people might not like you.   Today,...

How Fitpreneurs Can Make More Sales with George Liu Hosted by: James Patrick   My guest today is George Liu. He's the CEO of Gym Pillars and today we are diving into effective ways to make more sales. "It's more about them than about you." IN THIS EPISODE George's story and the inspiration behind his business. Things that never change in regards to sales. Getting clear on what people truly care ab...

The Problem with Sales Hosted by: James Patrick   Do you know what I do when I have too much to do? I pick fights on social media, because I use my time wisely. I know it's not that productive, you don't want to be involved in it, the people I'm arguing with don't want to be involved with it, and there are parts of me that don't even want to be a part of it. But I saw something the other day that...

Why People Got Booked at FITposium Hosted by: James Patrick   We are just days post the final FITposium and we had 245 media bookings cast at FITposium this year. That is double the record we set last year, which was 120. There were so many things that we noticed as the hosts of this event, as well as casting partners in this event, that helped applications stand out. As well as things that we saw...

How Entrepreneurs can get Health Insurance with Melissa Blatt Hosted by: James Patrick   My guest today is Melissa Blatt. She is the founder of Indipop. We are diving into Indipop and finding the right healthcare as entrepreneurs.   "If you want to be your own boss, healthcare should not be the  issue for you to keep you chained to your 9 to 5." IN THIS EPISODE What Indipop is, how it works, and w...

The End of FITposium and What Comes Next Hosted by: James Patrick   I'm sitting in my office the morning after our 8th annual FITposium conference looking at photos going back to our 1st FITposium conference back in 2015, and thinking about this idea that I had. "What would happen if I gathered together different professionals in the health and fitness space to come together as a community to shar...

When to Invest in Yourself with Carm Bozzo Hosted by: James Patrick   My guest today is Carm Bozzo. She is the founder of UpandLifting Fitness & Nutrition coaching. Today, we are going to hear Carm's story, when she realized she was worth it, and why you need to invest in yourself too. "As I kept doing things for myself, I built that confidence and  I realized 'this is worth it, I'm worth it.' " I...

Adding Emotion to Your Brand with Rachel Pesso  Hosted by: James Patrick   My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It's a conversation that I've been wanting to have with Rachel for a long time.   "A good story includes an amazing photograph." IN THIS EPISODE What a brand storyteller is and what Rachel does. How the look...

Four Steps to Get Published Hosted by: James Patrick   When it comes to getting published, it really comes down to four steps. Let's talk about these today so you can get published. "Invest in the relationships that you earn." IN THIS EPISODE The four steps to get published. Doing the research. Leading with value. How to earn attention. Delivering on the feature and then making sure you stay in to...

Why Getting Published is Better Than Buying Ads Hosted by: James Patrick   Why is earned media so much better than paid advertising for your brand or business when it comes to generating leads? Let's talk about it. "Earned media has 4x the engagement of paid advertising." IN THIS EPISODE The difference between earned media and paid advertising. Why earned media matters. Where you can learn to get...