Beyond the Image Podcast

Imagine that you have two great runners. They both run the exact same race and amazingly, they finish at the exact same time. However, the difference between the runners is that one runner has perfect form. The other runner runs like a complete weirdo. Now assume you're a coach. Which runner do you choose to take under your wing to train? Most listeners will choose the runner with perfect form. Bu...

Did Instagram Suspend You? Hosted by: James Patrick   It's a couple times a year we try to get on Instagram and the app doesn't seem to be loading correctly. Then, we immediately go to Twitter to check to see if Instagram is down or if people are using the hashtag #instagramdown. Maybe we go to downdetector.com and see if others are reporting outages.    But on October 31st when a lot of people go...

Have Your Best Two Months of the Year Hosted by: James Patrick   You know what I'm thinking about right now? Donuts. I spent the last few minutes daydreaming about donuts. I don't desire to have a donut right now. So, why am I thinking about donuts? Let's talk about why, what donuts remind me of, and what I learned from it. "Plan, sprint, review." IN THIS EPISODE All about donuts. Common problems...

Those Who Did Not Get Booked at FITposium Hosted by: James Patrick   As I'm coming up on my 40th birthday, I've come to the realization that there's some people who may not like me. Maybe people I've dated before, competitors in my industry, my friends, my team members. But this isn't about me. This is about people not liking you; or at least the perception that people might not like you.   Today,...

How Fitpreneurs Can Make More Sales with George Liu Hosted by: James Patrick   My guest today is George Liu. He's the CEO of Gym Pillars and today we are diving into effective ways to make more sales. "It's more about them than about you." IN THIS EPISODE George's story and the inspiration behind his business. Things that never change in regards to sales. Getting clear on what people truly care ab...

The Problem with Sales Hosted by: James Patrick   Do you know what I do when I have too much to do? I pick fights on social media, because I use my time wisely. I know it's not that productive, you don't want to be involved in it, the people I'm arguing with don't want to be involved with it, and there are parts of me that don't even want to be a part of it. But I saw something the other day that...

Why People Got Booked at FITposium Hosted by: James Patrick   We are just days post the final FITposium and we had 245 media bookings cast at FITposium this year. That is double the record we set last year, which was 120. There were so many things that we noticed as the hosts of this event, as well as casting partners in this event, that helped applications stand out. As well as things that we saw...

How Entrepreneurs can get Health Insurance with Melissa Blatt Hosted by: James Patrick   My guest today is Melissa Blatt. She is the founder of Indipop. We are diving into Indipop and finding the right healthcare as entrepreneurs.   "If you want to be your own boss, healthcare should not be the  issue for you to keep you chained to your 9 to 5." IN THIS EPISODE What Indipop is, how it works, and w...

The End of FITposium and What Comes Next Hosted by: James Patrick   I'm sitting in my office the morning after our 8th annual FITposium conference looking at photos going back to our 1st FITposium conference back in 2015, and thinking about this idea that I had. "What would happen if I gathered together different professionals in the health and fitness space to come together as a community to shar...

When to Invest in Yourself with Carm Bozzo Hosted by: James Patrick   My guest today is Carm Bozzo. She is the founder of UpandLifting Fitness & Nutrition coaching. Today, we are going to hear Carm's story, when she realized she was worth it, and why you need to invest in yourself too. "As I kept doing things for myself, I built that confidence and  I realized 'this is worth it, I'm worth it.' " I...

Adding Emotion to Your Brand with Rachel Pesso  Hosted by: James Patrick   My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It's a conversation that I've been wanting to have with Rachel for a long time.   "A good story includes an amazing photograph." IN THIS EPISODE What a brand storyteller is and what Rachel does. How the look...

Four Steps to Get Published Hosted by: James Patrick   When it comes to getting published, it really comes down to four steps. Let's talk about these today so you can get published. "Invest in the relationships that you earn." IN THIS EPISODE The four steps to get published. Doing the research. Leading with value. How to earn attention. Delivering on the feature and then making sure you stay in to...

Why Getting Published is Better Than Buying Ads Hosted by: James Patrick   Why is earned media so much better than paid advertising for your brand or business when it comes to generating leads? Let's talk about it. "Earned media has 4x the engagement of paid advertising." IN THIS EPISODE The difference between earned media and paid advertising. Why earned media matters. Where you can learn to get...

How Many Pitches Does it Take to Get Published? Hosted by: James Patrick   Here's a riddle for you: How many pitches does it take to get published? Well, the answer might surprise you.   "90% of people who pitch will never send a single follow up." IN THIS EPISODE How to get ahead of 90% of people vying for the same media feature as you. Is one follow up enough? The goal of making pitches. Followi...

Behind the Scenes with Dionne Davis-Frazier  Hosted by: James Patrick   My guest today is Dionne Davis-Frazier. She is the publisher and editor of FitFigures Magazine. We are diving into all the hard work she has done in the last decade and what changes still need to take place in the media industry. "That's where it all begins, it's with the mind." IN THIS EPISODE Dionne's story and how she start...

2 Ways to Stand Out When Pitching Hosted by: James Patrick   One of the biggest questions we get is not just how to get published but how to stand out in publishing. Standing out comes down to two things and we're talking about those two things today. "Lead with value." IN THIS EPISODE 2 things to help you stand out when pitching. Why the value of what you're bringing is the most important part of...

3 Biggest Mistakes When Pitching Hosted by: James Patrick   When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don't make these three mistakes! "Know who the audience is." IN THIS EPISODE How to get your pitch thrown in the trash. The importance of doing your research before you pitch. Who els...

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. "The truth isn't always sexy." IN THIS EPISODE Tiffany's background and why she decided to be a business coach. What brings true results. Finding your own sweet spot in your business and how to truly stand out. Bringing your personality and quirks into your business. What to ask those aro...

How to Leverage Media to Grow Your Business Hosted by: James Patrick   Here's an interesting thing that I want you to know; getting published is not the end of the work. In fact, it's just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features. "We call it PRing your PR." IN THIS EPISODE Wh...

Benefits of Local Media Hosted by: James Patrick   It's easy to understand why when we're pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets.   But, never overlook the power and immense opportunity of local media. I'm going to arg...

Benefits of Being Featured on Podcasts Hosted by: James Patrick   Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let's talk about why. "The demand for podcasts has been increasing as the number of shows also increases." IN THIS EPISODE Why landing podcast features is important. How a listener gets to understa...

3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick   There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it's a magazine, a podcast, or a digital feature, these three things are important.  "It's important to understand what the editorial direction  is of this media outlet prior to pitching." IN THIS EPISODE The 3...

 3 Goals of Getting Published Hosted by: James Patrick   There are three goals you might have when it comes to earning media or getting published. Let's dive into these today and why you need to know this. "Knowing what your goals are will help you get specific about which media outlets you should be pitching to." IN THIS EPISODE The 3 goals you probably have for getting published. The byproducts...

Which is Better, Print or Digital Features? Hosted by: James Patrick   When we think about pitching to magazines, it's intuitive that most of us want to be featured in the print publication. It's on newsstands, you get to pick it up and show it to your friends, take a picture next to it.    For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the o...

2 Biggest Misconceptions About Earned Media Hosted by: James Patrick   When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let's unpack those today. "It's about what you're willing to do." IN THIS EPISODE The 2 misconceptions. Is earned media just for celebrities? Getting booked by reaching out directly and brin...