Beyond the Image Podcast

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate marketing in their business. "People drastically underestimate the power of affiliate marketing. " IN THIS EPISODE What led to their mastery of affiliate marketing. Reaching your target audience through affiliate programs. Misconceptions about affili...

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Facebook to let people know about it. When people expressed interest, I would have them PayPal me $29.95. Then, I would email them back a copy of the PDF ebook.    This meant that in order to fulfill every...

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I'm sure you heard it was filled with a lot of satire. The truth is, I love the magazine industry. It's an industry that I've been a part of as long as I've been a photographer. My first job outside of newspapers was at a magazine. I launched n...

My guest today is Betsy Cerulo, the author of Shake It Off Leadership .    Today, we are diving into leadership and how you can achieve success no matter what labels you have or have been given to you. "We have been making progress, and there's still a lot more work to do. " IN THIS EPISODE Why Betsy wrote her book. Taking pride in your labels. How we should react when other people achieve success...

The topic of today's show is magazine covers. I shot two new magazine covers this past weekend. And I don't want to talk about my 600 magazine covers I shot in my career or how great they are (wink). Today, I want to talk about why shooting magazine covers absolutely sucks. Let's dive into the anatomy of magazine covers. "Unless you own the magazine, you're not in control." IN THIS EPISODE What ma...

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guarantee, free installation, free admission, free appraisal, free alterations, free delivery, free estimates, free home trial, and free parking No cash? No problem, no kidding. No fuss, no muss, no risk,...

Today, we're going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you're thinking, I don't have sex for money, nor do I want to have sex for money and I don't know anyone who does have sex for money. Why would I continue listening to this episode? You're right to ask that question - and what you will discover is that even if you are not in...

I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships on a deeper level. Many individuals like you have said yes to a friendship with me, so you too, should say yes. I have many testimonials from others confirming how amazing my friendship is. There are...

I've spent the last several hours in a tremendous amount of pain and I've done this for you. I've been thinking about the craziest, stupidest things I've ever done to get a girl to notice me. For example, I was the kid who would immediately raise the decibel level on my voice when a girl sat next to me on the bus and started to laugh much louder so that she knew I was having a great time.  In midd...

I've talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it.  I saw a post the other day saying that entrepreneurs are wanting things handed to them and aren't willing to work for it. That's not what I'm seeing. I'm seeing entrepreneurs who are hustling themselves into an early grave. The...

Important question for my listeners: I'm wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person.  There's nothing wrong with the glass...

I don't know anything worse in dating than getting stood up. I think it's an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years old, but this was not a date. I had a meeting with a recruiter from the United States Navy because I was thinking about enlisting. We were supposed to meet at the Foothills Outlet Mall in Tucson, Arizon...

My first magazine cover came out 20 years ago. For the last 20 years, I've worked as a photographer within the health and fitness industry and during that time, I've photographed more than 600 magazine covers, in addition to thousands upon thousands of interior publication features.  Over this time, I've learned and developed a deep understanding of the entire media landscape and what it takes to...

I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn't interesting right now. I've seen everything on every streaming platform that could be viewed thanks to the last year and a half. What am I to watch?  Last night we took a chance and put on the HBO show, Julia . In all honesty, we thought it was the movie from a h...

I've been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was obsessed with movies; particularly horror films. I started to amass a collection at the time of VHS where every weekend I would go to a video store and buy as many VHS films as I could. The goal was to amass a collection that would rival even a Blockbu...

I believe there are two camps of marketing.  There's the reactive marketing camp; "if you build it, they will come." The primary tenants of reactive marketing are hope and prayer. It's the type of marketing that encourages you to focus on your social media content and building an expensive and robust website so you can take advantage of SEO. The other marketing camp is proactive . It's about setti...

We need to discuss the last 3 weeks. There were 4 trips to the pediatrician, 3 trips to urgent care, a telehealth appointment, as well as a quick stroll to another clinic just to make sure that we spread out our deductibles to as many providers as possible. There were some rampant fevers, lots of bodily fluids, a tremendous amount of coughing, and even a dog bite! If that wasn't enough, I had some...

Note: Check out this podcast episode's post at JamesPatrick.com to see an AI video in action! When was the last time you had a delightful consumer experience? It's hard to think of one because it's almost like our brains are wired to only remember the negative consumer experiences that did not go well. The ones that are so distasteful that they send us straight to Google or Yelp to hash out our 1...

Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do for us. How hard they worked to provide us with a life where we can work hard for our children. Maybe it's your grandparents.   When I think about hard working people, I think of course about my mother who worked nights for 25 or so years so she coul...

I truly wonder how often it is that we as entrepreneurs get into our field in a very roundabout way. For example, as a photographer, I got into photography through being a journalist. The plan was never to be a photographer. I was trying to leverage my experience as a photographer to get more jobs as a journalist. Eventually, I owned being a photographer. The same thing happened as a business coac...

Best idea I ever had for a podcast was that I would get together with a guest and we would each get a different craft beer. Over the course of drinking that beer, we would talk about all things photography. This was also the worst idea I ever had. Why did this idea not pan out? Probably, because we got too inebriated to ever appropriately launch it.  Nonetheless, in 10 years of podcasting, I have...

Do you want to know what's embarrassing? Having someone walk in on you while you are listening to yourself on your own podcast. Immediately, they think that you're doing it because your ego is so big. You try to defend yourself and say, "No no! I'm just checking the audio levels, that's why I'm listening to my podcast." They won't believe you.  I do like to hear myself talk. This is episode 347 an...

My guest today is Sarah Ortlund. She's a Krav Maga instructor and personal trainer. She's also in grad school studying clinical psychology.  We're diving into boundaries, what Sarah has learned along the way, and how you can incorporate the same things into your personal and work life. "You have to give yourself some grace and recognize who you are as a person and that you still want to enjoy life...

When I was younger, I had no idea what I was going to do when I grew up. Around the age of 18, as I'm coming out of high school, my thought was, "I guess I'll be a journalist." Truthfully, I didn't want to be a journalist. I just wanted to be a section editor, where I would run the arts and entertainment section for a publication. Then came college, and that plan didn't happen. In fact, I had a ca...

I've been told I like to complain a lot. And I take issue with that critique. Perhaps, I want to complain that I'm being critiqued for complaining too much. Because how is the world ever meant to improve if I am not complaining? Today, I'm sharing the top 5 worst experiences I've ever had as a consumer, what not to do to your customers, and how to delight your customers instead. "How can you surpr...