Beyond The Clinic

If you've created a digital product but the sales just aren't coming in consistently, you're not alone. And here's the thing... it doesn't necessarily mean there's anything wrong with your offer. In this episode, I'm diving into three of the biggest sales process mistakes I see dietitians and other health professionals making after they've created a digital...

Have you ever created a digital product that you were convinced would sell… only to hear nothing but crickets? I've been there too. In this episode, I'm sharing four of the biggest mistakes I see health professionals make before they've even started selling their digital products. These are mistakes I've made myself while building my nutrition business, and they cost me time, e...

If you've ever wondered how some business owners seem to generate enquiries and sales even when they're walking the dog, collecting the kids from school, or enjoying a well-earned holiday, this episode is for you. In today's episode, I'm pulling back the curtain on the automated sales funnel I use in my nutrition business to generate consistent sales of my digital products with...

If you feel like you’re constantly glued to Instagram replying to DMs, sending links, answering questions, and trying to keep up with enquiries… this episode is going to feel like a deep exhale. Today I’m walking you through a really simple client enquiry system that helps you attract leads, grow your email list, and nurture potential clients automatically — without spending your evenings buried i...

Have you ever wondered what it would actually take to replace your NHS salary with income from your own business? In this episode, I'm sharing the exact roadmap I would follow if I were starting from scratch today and wanted to replace my NHS salary as quickly as possible. After leaving my role as an NHS Band 8b and building multiple six-figure businesses, I've learned that success isn&a...

This week is a really special one for our profession because it’s Dietitians Week and I couldn’t let it pass without shining a light on some of the incredible health professionals I’ve had the privilege of supporting inside their businesses. In this episode, I’m sharing three real client stories from dietitians who were once feeling overwhelmed, inconsistent, stuck, or unsure how to turn their exp...

If you’ve ever wondered whether digital products actually work for health professionals… this episode is going to save you a lot of time, stress and second-guessing. Today, I’m sharing the real story behind two digital products I created in my nutrition business. Same audience. Same price point. Same amount of promotion. But one was downloaded 5,000 times in six weeks… while the other sold just si...

If you’ve ever wondered how to create passive income as a dietitian without adding more clinic hours to your week… this episode is for you. Today I’m walking you through 10 genuinely profitable digital product ideas for dietitians and healthcare professionals that can help you create more income, more freedom, and a business that doesn’t rely entirely on your time. I’m sharing the exact type of di...

If charging properly makes your palms sweat, or you find yourself overexplaining your prices like you’re apologising for existing… this episode is for you. In Part 2 of my conversation with sales coach Adam Lowther, we’re diving into the mindset shifts and practical sales strategies that help health professionals price confidently, sell ethically, and stop undervaluing the incredible results they...

If you’ve ever found yourself thinking… “I’m showing up, posting consistently, getting enquiries… so why aren’t people actually buying?” — you’re not the only one. In this episode, I’m joined by sales coach Adam Lowther, and we’re digging into what’s really happening between someone discovering your content and becoming a paying client. Because more often than not, it’s not a visibility problem (d...

Have you ever shared something online… felt really good about it… and then bam — someone disagrees with you in the comments? It’s not something we’re ever trained for as clinicians, is it? One minute you’re confidently sharing evidence-based advice, and the next you’re questioning whether you should delete the post, explain yourself, or just quietly retreat and play it safe next time. In this epis...

If you’ve ever had a discovery call that felt so promising … only to hear “I’m just going to check with my GP first” — you’re not imagining it. And you’re definitely not alone. In this episode, I’m unpacking why so many potential clients hesitate to invest in private support (especially here in the UK), and what you can do about it. Because the truth is, it’s not that people don’t want help — it’s...

Over the past month, I decided to run a little experiment in my business… and honestly, it was a bit of a wild one. I set myself a challenge to post four times a day on Instagram, every weekday, while testing some of the newest growth strategies (including trial reels). The goal? More visibility, more followers, and real data on what actually works right now. But here’s the truth… what I expected...

This week’s episode is a big one… I’m celebrating 100 episodes of Beyond The Clinic 🎉 (which still feels slightly surreal to say out loud). And to mark it, I wanted to answer one of the questions I get asked all the time — should you start a podcast for your business? Because whilst podcasting can be one of the most powerful tools for building trust, authority, and sales… it’s also not something...

In this episode, I’m sharing the honest story of my decision to leave the NHS after more than 20 years as a dietitian. This isn’t about criticising the system or the profession that shaped my career. The NHS gave me incredible experience, friendships and opportunities that I’ll always value. But there came a point where I realised the life I wanted and the way I was working were no longer aligned....

If your business currently relies on back-to-back one-to-one sessions, you’re not alone. Most dietitians start their private practice this way because it feels familiar and safe. But at some point, many practitioners realise that relying solely on 1:1 clients creates a ceiling on both income and impact. In this episode, I talk about the signs that it might be time to move beyond one-to-one work an...

If you’re wondering why your private practice isn’t getting clients , this episode will help you figure out exactly where things are going wrong. In this episode, I walk you through a simple 5-step self-audit that will help you diagnose where your client-getting process might be breaking down. Whether you’re a dietitian just starting out or you’ve been running your private practice for years, ther...

If the words discovery call make your stomach do a tiny somersault… this episode is for you. In today’s episode, I’m walking you through exactly what to say on discovery calls if you want to hear more “yeses” — without feeling pushy, awkward, or like you’re suddenly auditioning for The Apprentice. Because the truth is, most of us were trained in the NHS… not in sales psychology. I’m sharing how I...

If you’ve ever ended a full day of client calls feeling exhausted, a bit resentful, and quietly wondering whether this business is really worth it… this episode is for you. In today’s episode, I’m unpacking one of the most common and uncomfortable questions I get asked by health professionals: how do I actually know if I’m undercharging? Because pricing isn’t something we’re trained for. We’re tau...

In this episode, I’m unpacking something that might just be holding your business back - and you probably don’t even realise it. If you’re a dietitian or health professional who trained and worked in the NHS, some of the very habits that made you a brilliant clinician could now be sabotaging your private practice growth. These four habits are so common, so sneaky, and so deeply ingrained that most...

Using AI in your marketing can feel like a big step as a health professional. You might see the potential time savings, while still questioning whether it fits with your standards, ethics, and professional responsibility. In this episode, I’m breaking down three often-overlooked costs of not using AI in your marketing and reframing what ethical, aligned AI use can actually look like in a healthcar...

If you’ve tried using ChatGPT for your business and walked away feeling underwhelmed, frustrated, or quietly worried about whether it’s even safe to use… you’re not doing anything wrong. In this episode, I’m sharing why most healthcare professionals struggle to get good results from AI tools, why generic ChatGPT content can actually be risky for regulated professionals, and the completely differen...

In this episode, I take you behind the scenes peak into my business coaching program - Accelerate. I tell the story of its inception and what makes Accelerate unique setting it apart from other programs.  You'll hear about the importance of personalised support over traditional course models, why mindset coaching is key, and the benefits of our community of colleagues in helping you build suc...

Money can feel awkward to talk about — but if you’re running a business (especially one meant to support your life), getting clear on your numbers isn’t just helpful… it’s essential. In this episode, I’m walking you through how to create a business budget that actually works — one that pays you , supports your growth, and keeps things sustainable as you scale. We’ll talk through a simple income br...

Welcome to Part 3 of Your Best Year Yet! In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026. This episode is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. By the end of this...